Donna Orman work email
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Donna Orman personal email
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I am a highly skilled and versatile commercial and marketing leader with wide ranging experience in developing and delivering customer led marketing and business strategies; successfully leading enterprise scale complex transformations; and building strong cross functional teams in matrix organisations. Having worked in world leading brands, including Tesco, Virgin and Nike, I have executive experience across commercial, product and brand led businesses. By anchoring my work in the brand vision and what matters to the customer, I have driven huge customer growth and loyalty, reduced costs, and improved NPS quickly and sustainably. I utilise data, insights, customer listening, and a rigorous learning agenda, to constantly improve the customer experience, create meaningful brand moments, deliver innovative customer solutions, and build connected marketing strategies, that serve the customer end to end, across digital and bricks and mortar experiences. I have a high level of business acumen, gained within executive and senior management teams, with responsibility for business strategy, digital/direct marketing transformation, negotiating commercial terms, building and developing teams and managing significant P&L’s. I care passionately about the customer, my contribution, and the people I work with, and am driven by the energy that comes from the shared success of great partnership.
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Group Personalisation DirectorTescoUnited Kingdom
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Non Executive Director - Women & GirlsSurrey Fa Feb 2024 - PresentSurrey, Dorking, Gb -
Senior Director, Customer Loyalty, EmeaNike Jul 2019 - PresentBeaverton, Or, UsLeading the Nike customer loyalty and membership program in EMEA. Creating meaningful relationships with over 50m members, accountable for delivering business growth and building brand loyalty. Notable achievements include, establishing a new loyalty team, anchoring the direct strategy in customer insights, designing and building a new membership proposition, extending membership to wholesale partners, setting up and managing agile growth teams that are driving significant uplift in revenue and increasing customer loyalty, through innovative customer experiences and new approaches to lifecycle management. -
Vp CustomerVirgin Atlantic Jul 2017 - Jul 2019Crawley, GbResponsible for the Virgin Atlantic Flying Club, customer marketing, customer experience and growth. Notable achievements:• Setting up a new company, Virgin Red: I managed the commercial negotiation and the project delivery for the separation of the Flying Club from Virgin Atlantic into a new Virgin coalition loyalty program, Virgin Red. • Delta / Air France / KLM Partnership: Built strong relations with Delta, Air France and KLM, launching an integrated Frequent Flyer Programme JV and seamless customer experience.• Launching the Virgin Atlantic Credit Card: This was a major strategic win for Virgin Atlantic. • Driving up customer satisfaction and commercial performance: Identifying the main drivers of NPS, I developed a customer experience strategy to improve NPS, reduce complaints and drive growth. -
Strategic Marketing And Customer Loyalty ConsultantVirgin Atlantic Apr 2016 - Jul 2017Crawley, GbVirgin Management Ltd:Leading the early stages of the design of Virgin Red, developing the Brand, Customer Experience, Marketing, Insights, Product and Commercial strategy. Other clients included:- Visa- The Oystercatchers- The Future Customer- KEM Investments
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Director Customer ExperienceMail Newspapers Oct 2014 - Apr 2016London, GbAccountability for Mail Newspapers customer strategy and creating value from the customer. Led a redesign of the loyalty proposition, increased media coverage and with targeted marketing and lifecycle communications we drove £20 million incremental newspaper sales in the year. Created and launched a new customer Marketplace inside 3 months. -
Rewards DirectorAimia Inc Mar 2012 - Oct 2014Toronto, Ontario, CaAccountable for the Nectar Rewards strategy, proposition design, marketing, and partner relationships. Responsible for delivering a profitable P&L. -
Consultant, Marketing And Customer DirectorAimia Inc Aug 2007 - Mar 2012Toronto, Ontario, CaAs a senior consultant in the AIMIA executive team, I completed a full review of the marketing strategy and moved the business to more customer data led and digital experience.
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Head Of Marketing & Business DevelopmentTesco Feb 2002 - Aug 2007Welwyn Garden City, Hertfordshire, GbSet up a new Tesco company Tesco Freetime, to manage Tesco Clubcard Rewards. I was accountable for developing the Rewards proposition, customer benefits, CRM / lifecycle marketing, customer behavioural insights, marketing the programme, managing the Clubcard website and operational delivery.
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Director Of Business DevelopmentLoyalty Management Uk Apr 1998 - Feb 2002Sir Keith Mills (founder of AirMiles) asked me to join his new company, LMUK, a complete solution to other companies' customer loyalty needs, during which I led the set-up of the Tesco Clubcard Reward programme, in just 12 weeks.
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Travel Marketing ManagerAirmiles Jan 1996 - Mar 1998Successfully led several Board level initiatives and projects.
Donna Orman Skills
Donna Orman Education Details
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Growth TribeCustomer Centric Growth -
University Of PortsmouthGeography (2:1)
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Worthing 6Th Form CollegeA Levels
Frequently Asked Questions about Donna Orman
What company does Donna Orman work for?
Donna Orman works for Tesco
What is Donna Orman's role at the current company?
Donna Orman's current role is Group Personalisation Director.
What is Donna Orman's email address?
Donna Orman's email address is do****@****nny.com
What is Donna Orman's direct phone number?
Donna Orman's direct phone number is (800) 102*****
What schools did Donna Orman attend?
Donna Orman attended Growth Tribe, University Of Portsmouth, Worthing 6th Form College.
What skills is Donna Orman known for?
Donna Orman has skills like Marketing Strategy, Customer Insight, Crm, Loyalty Programs, Segmentation, Strategy, Marketing, Management, Digital Marketing, Project Management, New Business Development, Retail.
Who are Donna Orman's colleagues?
Donna Orman's colleagues are Maddie Thomas, Nattasinee Ploktong, Gurbinder Sehgal., Steve Hollis, Kenneth Rosendahl, Suraj Thappa, Paul Grogan.
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