International Manufacturer and Distributor of School and Library Supplies & Furniture; School Board MarketResponsible for Canadian school board and ECE markets, sales & development. Managed over $6 million in sales and consistently exceeding targeted sales goals in those markets. Responsibilities include development and implementation of marketing strategies, maintain accounts, on-site consulting for space planning and product recommendations, develop VIP programs, manage school board tenders and RFQ’s, trade show strategy and participation.

Responsible for management and development of all marketing programs and public relations functions. Lead four direct reports. Managed over $2,000,000 marketing budget annually. Created marketing department to support programs for growing market development. Since 1996, sales sustained growth of 26 to 33% per year.Developed programs and sales support activities through company-owned distribution, retail distribution, private label programs and 2-step distribution for the US.Managed media advertising and web site development/maintenance.Developed corporate, custom and private label promotional materials.Oversaw legal activities in regard to trademarks and patents.Responsible for new product launches and product development.Acted as trade association liaison for VSI.Managed tradeshow participation, both domestic and international.Managed purchasing and distribution of all marketing related materials and programs.

Privately owned vinyl siding manufacturer and building products distributor with market distribution in Canada, USA and internationally. Annual gross sales volume of over $80,000,000.

Responsible for assisting with US sales and market development. Managed marketing budget.Followed up on export inquiries and prepared presentation proposal packages and quotations to assist sales.Delegated leads and performed margin analysis.Developed marketing materials and programs to support US market development.Responsible for tradeshow management and support.

Creative design consultant providing expertise on a short or long term basis to agencies, architects, contractors and businesses. Consulting expertise included:Product catalogues, brochures and promotion materials; including graphic design & illustration.Point of Purchase.Architectural drawing support.Store fixtures & commercial interiors.New home and home renovation design.Feasibility studies and space planning.Exhibit and trade show booth design.

Manufacturer of Point-of-Purchase materials, store fixtures, and trade show exhibits for retail.; Responsible for the prioritization and coordination of details for numerous projects.Attended at project meetings with production and sales.Specialized in 3-D projects working closely with sales, marketing and production to develop and manage promotional programs that included store interiors and fixtures, trade show exhibits and point of purchase.Responsible for major accounts including General Foods, Zellers, Sony Canada, Panasonic and Tim Hortons.Involved in all areas of production from sourcing materials for projects, determining cost effective production alternatives with estimating and production, to coordinating entire campaigns with client involvement and sales.Key participant in conceptualization, design, prototyping and illustration.