Donna Symonds Email & Phone Number

Frome, England, United Kingdom

As an Account Manager at TBT Marketing, I help manage a major account with a well known tech giant, overseeing a broad spectrum of marketing initiatives tailored to a B2B audience, including Channel and Partner networks, End Users, and the education technology sector. My role involves coordinating and executing digital marketing campaigns, encompassing everything from social media assets, whitepapers, eBooks, and guides to paid social media campaigns and lead generation.I am responsible for handling significant budgets, and I have developed expertise in managing cost sheets, balancing budgets, tracking expenditures, and invoicing clients.My role demands a high level of creativity, strategic thinking, and financial judgements to meet our client's marketing objectives effectively.

Bath, England, United Kingdom

As a Marketing Manager at Sandbox Learning Ltd, I drive inbound marketing initiatives for our diverse range of learning platforms, enhancing website traffic, membership acquisition, and customer retention. Responsibilities include:● Plan, create, and lead successful content marketing strategies that drive brand awareness, engagement, and conversions.● Oversee integrated marketing campaigns for Teachit and TeacherVision, driving subscriptions and brand recognition in the education sector.● Develop and maintain an annual marketing schedule for our learning products, utilising multiple channels and exploring innovative approaches.● Manage timelines, copywriting, content creation, design briefs, digital ads, social media, and lead-generation campaigns.● Analyse sales data and provide forecasting recommendations.● Support the content team during product launches, executing digital, social, and B2B/B2C communications.● Track website analytics and generate reports on subscriptions, sales, downloads, and site traffic.● Create engaging blog content, utilising a range SEO tools including SEMrush, AHREFS, Clearscope, Google Search Console and collaborating with various freelance copywriters.● Cultivate strategic partnerships within the education industry, leveraging our database of active members and high website traffic.● Assist the Subscriptions and Customer Services teams in membership acquisition and retention campaigns.

Bath, United Kingdom

Responsible for managing the successful delivery of integrated marketing campaigns for Teachit, with the aim to grow subscriptions and brand awareness for the Teachit business.Increase our partnership activity within the education sector, looking for affiliate partners, reciprocal agreements and contra-deals, utilising our database of 500k active members across the seven subject sites, and 2m total page views on average per month on our sites.Supporting editorial colleagues with new product and new teaching pack launches, creating a marketing strategy surrounding launch date and executing all digital, social and B2B/B2C communications to actively push the brand and product/packs.Manage and maintain a full schedule of marketing activity throughout the year for all Teachit products/teaching packs, making use of all available channels open to me, and finding new ways to push Teachit as a brand.Analysing sales data and making recommendations on forecasting action.Stat tracking of web data across all seven sites, reporting back to senior management team on all activity across subscriptions, sales, downloads and site traffic.

Bristol, United Kingdom

Successfully leading and managing the regional Promotions Team. Coordinating all of the promotional activity across the Bristol, Gloucestershire, Somerset and Dorset region. This involves devising and implementing the promotional strategy encompassing major pillar promotions, supporting competitions, paid for promotions, premium reader rewards/ offers, home delivery Loyalty Club and sampling products for all daily and weekly titles and online platforms across the region, with little to no budget.

Bristol, United Kingdom

Supporting the Regional Promotions Manager in leading and managing the regional Promotions Team, coordinating all of the promotions activity across Bristol, Gloucestershire, Somerset and Dorset. This involved devising and implementing the promotional strategy encompassing major pillar promotions, supporting competitions, paid for promotions, premium reader rewards/ offers, home delivery Priority Club and sampling products for all daily and weekly titles and online platforms across the region.

Bath, United Kingdom

Responsible for securing premium reader offers and competitions for the local newspaper titles under the Northcliffe company, mainly Bath Chronicle, Somerset Guardian, Frome Standard, Mid Somerset Series, Western Gazette. Pulling together a promotional strategy involving pillar promotional campaigns, reader offers and competitions to grow the sale of the newspaper and drive traffic to our websites.Liaising with senior management, editorial and advertising teams regarding forecasting and promotional strategy. Reporting back results, sales, and growth of sale and web traffic. Securing all prizes and offers without any budget, building relationships with local and national clients to ensure all targets are met. Being creative with ideas and reading our market audience well in order to acquire the correct type of promotions for our readers. Examples of the promotions I would secure would be Win a 10,000 Wedding, School Community promotions such as £10,000 for schools, competitions to win holidays, white goods and highly sought after gadgets and tech. Secure in samples for our events team to use at outdoor events such as Glastonbury Festival and the Royal Bath & West Show.