Donna Tipping Email & Phone Number

London, Gb

London, Gb

l lead UK-wide PR, social media, strategic marketing services, digital and content to support delivery of core organisational goals, including overall product integration.

I lead the Stroke Association’s marketing and brand activity, championing a strategic and audience-first approach to the engagement and stewardship of stroke survivors, families and carers, professionals and supporters.

London, United Kingdom

I worked across teams in Marketing and Communications, Fundraising and Campaigns to to increase awareness and understanding of the UK’s largest charity supporting people with sight loss. I influenced and delivered integrated brand-building activity; oversaw day to day brand management; led the brand marketing team; and managed an annual budget of £750,000.Successes include:- Launching I am here, RNIB's most successful ever brand campaign. Launching at the same time as a new… Show more I worked across teams in Marketing and Communications, Fundraising and Campaigns to to increase awareness and understanding of the UK’s largest charity supporting people with sight loss. I influenced and delivered integrated brand-building activity; oversaw day to day brand management; led the brand marketing team; and managed an annual budget of £750,000.Successes include:- Launching I am here, RNIB's most successful ever brand campaign. Launching at the same time as a new website, strategy and brand refresh, the campaign doubled the number of our target audience who thought of RNIB as providing ‘help and support to anyone affected by sight loss’ and raised ‘consideration to support’ RNIB by 50% to an all-time high. It also doubled expected media coverage and exceeded ambitious fundraising goals. - Spot the Signs, a ten week eye health awareness and brand building campaign. 15% of the target audience said they booked an eye test as a result of the adverts and brand health measures showed that consideration to support RNIB increased by 60%. The campaign was was shortlisted for DADI, won a PRCA award, and was nominated by listeners as one of the top ten radio ads of January to June 2013 (Radio Advertising Bureau). - Overseeing a brand audit, brand refresh and customer engagement work to increase significantly audiences' understanding of the importance and relevance of what we do, as well as of the range of support that RNIB provides. Deliverables included: a new audience segmentation bringing together fundraising and services audiences; and journey principles to implement our new strategic focus on customers. I also devised and ran brand training for 400 colleagues across the UK, maintaining a satisfaction rating above 95% and improving internal compliance and understanding of the refreshed brand. Show less

At the environmental and social change communications agency Forster, I worked in a small busy office to win public and voluntary sector clients and deliver a target-led workload to tight deadlines and budgets for simultaneous projects. Successes include:- Project managing a government-led behaviour change project, which aimed to introduce and ensure regular use of a new public health segmentation tool. My team's work resulted in an overall satisfaction rating average of 4/5 from 400… Show more At the environmental and social change communications agency Forster, I worked in a small busy office to win public and voluntary sector clients and deliver a target-led workload to tight deadlines and budgets for simultaneous projects. Successes include:- Project managing a government-led behaviour change project, which aimed to introduce and ensure regular use of a new public health segmentation tool. My team's work resulted in an overall satisfaction rating average of 4/5 from 400 stakeholder attendees at a series of training events and a glowing client review.- Pitching stories for charity client to media titles that they had traditionally struggled to engage and managing two social media interns to exceed our targets generating entries for a national awards scheme. - Delivering a suite of materials reporting on the end of a politically sensitive five year programme. Managing a team of copywriters, proofreaders and designers, the materials were produced on message, on time, on message and to budget. Show less

At RNID (now Action on Hearing Loss), I delivered flagship national behaviour change campaigns as a Media Relations Officer and then as Public Engagement Manager. Successes include:- Taking RNID’s hearing protection campaign to twelve music festivals in 2008 and 2009. Introducing a behaviour change (social marketing) approach to deliver activity in line with the campaign aims, I clarified the target audience and proposed an engaging new experiential activity, persuading 10,000 music… Show more At RNID (now Action on Hearing Loss), I delivered flagship national behaviour change campaigns as a Media Relations Officer and then as Public Engagement Manager. Successes include:- Taking RNID’s hearing protection campaign to twelve music festivals in 2008 and 2009. Introducing a behaviour change (social marketing) approach to deliver activity in line with the campaign aims, I clarified the target audience and proposed an engaging new experiential activity, persuading 10,000 music lovers to pledge to protect their hearing. - Generating proactive coverage for RNID's hearing aid waiting time campaign. I placed coverage including a 108-year-old’s wait for a hearing aid (http://bit.ly/92NObt) and Freedom of Information statistics, generating blanket BBC coverage (eg http://bbc.in/YnGnDL) on 30 December 2007. Waits fell from 68 weeks in September 2006 to 4.8 weeks by January 2011. Show less

Ba (Hons), English

English (BA Hons)

Education record