Donna Weeks Email & Phone Number

Santa Clara, Ca

Sr Art Director of an internal creative team in Global Marketing for a leading worldwide life science corporation. Working in a fast-paced environment while interacting and collaborating with copywriters, project management, corporate brand, marketing management, online channel and web content strategists. Roles include art direction, management, design and brand consultant.Marketing Campaigns:> Key contributor of new and unique marketing brand look and feel which consisted of rollout and training of internal and external stakeholders> Using intriguing and story-telling concepts, created innovative global campaign concepts based upon campaign objectives for all segments and product lines throughout the organization> Lead for creation of distinctive advertising, collateral and online components utlizing key messaging while maintaining brand integrity> Creative review of all global and regional marketing tactics to ensure consistent quality of branding in terms of visual and brand voice> Engaged with marketing management to ensure strategic and cohesive design > Creation of templatized toolkits for business segments’ use for quicker output and executionCorporate Branding:> Served as key team member for large corporate rebranding development in collaboration with external strategic and branding agency > Updated and modified corporate brand signature> Created workmarks and its guidelines to be effectively used company-wide> Developed market segment photography to ensure consistency across all key business markets which were used for high visibility areas> Consultant to corporate brand assignments

Note: Applied Biosystems was acquired by Invitrogen to form Life Technologies.+ Creative development team leader of an in-house creative team.+ Conceptualize, directed and managed a high volume of targeted campaigns across the company in a fast-paced environment.+ Identified appropriate channels to further enhance and communicate a concept in the initial presentation.+ Supported and maintained the company’s corporate brand integrity.+ Projects include: corporate brand guidelines, advertising, product launches, events, and various marketing materials for both print and web.+ Collaborated with internal copywriting team during the creative development process. + Managed and art directed product/instrument and advertising photoshoots.+ Involvement with art direction for projects outsourced to external agencies for design and brand consistency.+ Often provided global support to external marketing efforts.+ Interacted with other teams to improve upon best practices for a more thorough and efficient creative process.

+ Directed and managed an internal design team within Global MarCom for the life science industry.+ Worked on various marketing activities for the Applied Markets Division as well as corporate level projects in both print and web.+ High volume and turnover on projects all within budgets and deadlines. + Always maintained brand consistency across all projects.+ Collaboration with copywriters for messaging and/or concepting.+ Managed and art directed product/instrument and advertising photoshoots.+ Involvement with art direction for projects outsourced to external agencies for design and brand consistency.+ Often provided global support to external marketing efforts.+ Collaborated with HTML designers to ensure design was easily translatable.+ Worked with external resources to ensure high quality in production and printing.

+ Freelanced in-house to offer conceptual to final print solutions on numerous print and web projects.+ Emphasis on corporate brand identity development for multiple industries in the Bay Area.

+ Led various projects for a strategic consulting agency offering user experience and branding solutions+ Emphasis on web and multimedia.+ Primarily worked with various teams from Adobe Systems on their corporate web site.

+ Emphasis on corporate brand identity development, collateral material and site design in both print and web medium. + Working with a wide variety of clients from technology to financial and entertainment industries.+ Managed and directed freelance designers and photographers to achieve communicative branded solutions+ All projects were completed within timely and budgetary constraints.

+ Design studio focused on branding and corporate identity development in technology, financial and biotechnology. + Worked and managed multiple projects from concept to press supervision while overseeing the design studio.