Donna Yu Email & Phone Number

台灣 新北市

【Marketing Strategy】• Built brand image across Mexico, South America and Brasil market at TEAMGROUP.• In charge of MDF funding with KOLs and further explore co-op opportunities.• Conducted research and data analysis, including brand strategy, advertising optimization, and competitor trends.• Budget control【Integrated Marketing Communication / Channel Marketing 】• Responsible for video content in the COMPUTEX.• Planned online promotional activities for BFCM, building campaign landing page and social contents.• Collaborated with sales team to provide marketing advice for seasonal events and advertising strategies.【Digital Marketing】• Cooperated with foreign editors and managed 9+ social media platforms, making real-time adjustments.• Implemented advertising campaigns, adjusting and optimizing ad performance.• Come up with corporate image banners and videos content.

Taipei City, Taiwan

Worked in the YouTuber's studio with a fan base of over 2 million followers, be responsible for all the community management from YouTube channel "Huang Brothers".【Social Media Marketing】• Managed all social media accounts for the Huang Brothers, including YouTube, Facebook, Instagram, and Line@.• In charge of the promotion and campaign execution for projects, including music single releases and one-day store manager events.【Business Case Execution】• Executed numerous campaigns, including image shooting, copywriting and scheduling for online release. Cooperated with many well-known brands, such as: KFC, Lipton, Coca-cola, Domino's Pizza, Disney+ and Uber Eat.【Membership Management】• Fostered strong relationships with YouTube channel members, organizing both offline and online activities, resulting in highly positive feedback and satisfaction rates of 85%.【Video Planning】• Conceptualized and produced engaging video content, with over ten videos surpassing one million views.• Proficient in the end-to-end video production process on YouTube.

Bachelor Of Art On Spanish Language And Culture, Spanish Language And Culture

Activities and Societies: 1. Served as the deputy chief of Activities Department in the Student Association of the Fu Jen Catholic.

Minor In Restaurant, Hotel And Institutional Management, Spanish And Iberian Studies

• Relevant Courses : Hotel Management / Food and Beverage Management / Financial Management in Hospitality / Consumer Behavior.