Donna Harvey Email & Phone Number

Glasgow, Gb

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

Scotland, United Kingdom

Glasgow

I spent seven years as an account manager at Flourish Marketing, a dynamic marketing consultancy, providing marketing strategy and activation support to businesses across the UK. My role was mostly client-based, but I also helped support Flourish’s business development including; tender submissions, pitch meetings, online content management, brand development, and wider web and social activities. In the client-facing part of my role, I looked after several key client accounts, providing a range of services from strategy and planning, campaign activation, and agency management, to time reports, business case development and budget management. Each client’s needs were different so part of my role was to work with clients on establishing their business objectives, and help to develop the best strategy or communications plan to achieve this. At Flourish, I worked with clients on a project, on an ongoing basis as the outsourced marketing department or additional support, or sometimes provided interim support for a specific marketing role. My specialist areas are; end to end campaign delivery, strategy and planning, brand management, audience segmentation and targeting, market research, digital marketing strategy, project management and events. I’m happiest when I’m busy, so whether that’s on my fifth cup of coffee digging through market insights to create a strategy, or on the phone all day working with an agency on a kick-ass campaign, like the rest of the team you’d always find me with something to do.

Glasgow, United Kingdom

Selected ProjectsICAS- Customer Experience and Journey Mapping ResearchEvaluation of the ICAS customer journey reviewing processes in the organisation and services on offer to each membership level. Project included; creating discussion points for employee/member workshops and focus groups, gathering qualitative data on staff and members views of the customer experience and how this could be improved, collation of data, production of report detailing findings and creation of customer charter to assist ICAS with improving their customer experience.Railway Benefit Fund- Event management for Annual DinnerRecruited to provide support with event marketing and management for the RBF Dinner in 2014 and 2015. Responsible for; management of event suppliers including entertainment and theming company, management and maintenance of the auction website, liaising with the auction company, creation and production of the event programme, coordination of event suppliers and insuring 100% delivery of guest requirements at the event. Glasgow Life - Good Move Campaign Created the initial strategy document and activity plan for the second phase of campaign activity for the Glasgow Life Good Move brand. Drafted briefs for selected external suppliers including; creative design agency, media agency, and the ad production agency. Primary responsibility; management of the campaign planning process, advising on edits to creative treatments for TV ads, managing media buying process and creative process alongside the team at STV Creative. Coordination of the shoot day, recce's, and casting with Glasgow Life and STV Creative. Attendance at shoot, online edits and sound dub alongside management of the content production and creative design process for the digital aspects of the campaign. Continual measurement and evaluation.

London, England, United Kingdom

After the launch of the new franchise on 8th December 2019, I continued in my role as Campaign Lead to help support the team at Avanti West Coast through the transition period. Alongside the launch campaign I had been working on during mobilisation, I had also been working with the team at Adam&EveDDB and the 7 Stars on the brand campaign which launched in February 2020. My role was to finalise the outstanding aspects of the campaign ready for the go live in February. Alongside the launch campaign, I worked with the team at the 7 Stars on the media plan for the brand campaign to ensure the highest reach through AV, Audio, OOH, Digital, Social and Press. I was the key contact with the creative agency, responsible for end to end campaign management across both campaigns. I worked helping plan and organise the shoot for the TV and OOH, attending PPM meetings, providing feedback from the team, managing creative testing including an online panel and focus group sessions. I was also responsible for the liaison between the agency and the senior management team, attending board meetings and ensuring as smooth a transition as possible between the mobilisation team and the incumbent team. I worked with the marketing team providing additional contextual information where possible on the new brand, the campaign strategy and COs agreed with the DfT. I helped provide support to the marketing team and the Commercial Director through a challenging period of transition post-handover from one operator to another.

London, England, United Kingdom

In August 2019 Flourish was commissioned to support the launch of the new West Coast franchise operator, Avanti West Coast, taking over from Virgin Trains. I was selected as Campaign Lead, responsible for the delivery of the launch campaign to introduce Avanti West Coast to the world on December 8th. My role involved developing the creative brief for the launch campaign, creating a shortlist of potential agencies and managing a comprehensive pitch process to select a creative agency partner for the campaign. I worked with the selected agency, Adam&EveDDB managing the campign from the initial pitch stage through to fruition. I worked closely with The 7 Stars developing the media plan, ensuring we selected high impact media sites and gained coverage in all key cities along the route, from London to Edinburgh. Media has included high profile outdoor sites, station domination, radio, press and digital. Working with the wider mobilisation team and the selected agencies I was the lead contact across the creative design process, the media buying process, creative testing and helped to support on brand research to ensure we maximised the opportunity to land the new brand name with consumers UK wide.

London, United Kingdom

Provided support to FirstGroup's marketing mobilisation team preparing for the franchise launch in August 2017. Remit included:Development of brand and guidelines with world-renowned brand agency Review of existing brand collateral across the organisation including; consumer and staff documentation, timetables, station and depot branding, digital assets, etc.Liaison with and selection of external suppliers to complete rebranding activity e.g. Creative agencies, signage suppliers printers.Management of rebrand of all franchise assets for SWR franchise including the full rebrand of Waterloo station, Wimbledon depot, Southampton central station and multiple print and digital assets.Management of print and distribution of multiple print materials across the SWR network Liaison with multiple stakeholders including the Commercial Director, Mobilisation Director and Rail MD on branding.Liaison with multiple stakeholders and external agency on the creation of tone of voice guidelines

I began working for Flourish Marketing in June before graduating from Strathclyde. Clients I worked with include; FirstGroup, Glasgow Life and The Railway Benefit Fund. I have also been responsible for Flourish's own marketing including working with our creative designer to redevelop our website. FirstGroup Rail Franchise BidResponsibilities included; conducting primary research to support the development of the marketing strategy, working with the client to aid with bid development and I also co-authored the customer experience and operations strategy combining data and evidence from multiple sources to shape the proposed strategy. Glasgow Life Good Move (formally Active Health), Responsibilities included; website development, social media scheduling and posting, supervising and directing photo shoots, assisting with focus groups, working with the design and print team at Glasgow Life to create materials for programmes and events, and copy writing for both on and offline marketing collateral. Glasgow Life's Merchant City Festival Responsibilities included; developing the topic guide for Radio Clyde's live broadcast, managing the interviews for the live broadcast representing Glasgow Life and Flourish, liaising with the Glasgow Life Media team and assisting with the development of marketing publications for the event. Railway Benefit Fund Annual DinnerResponsibilities included; management and maintenance of the auction website, liaising with the auction company, assisting with the creation and production of the event programme, coordination of event suppliers and insuring 100% delivery of guest requirements.

Newton Mearns

Part time role, during school and university with key duties including general hospitality progressing to supervisory post with responsibilities including: • Staff supervision and management • Conference and Banqueting planning and management.• Customer service

Part time role during university researching the status of various commercial properties in the UK.• B2B communications• Primary research commercial properties in the UK for changes or developments.• Contact occupiers of properties to establish future plans for relocation or refurbishment.

Cadiz, Spain

Professional Marketing Diploma

Bachelor Of Arts (Ba), Marketing And Human Resource Management, 2:1

Education record