Donna Amato Email & Phone Number

Chapel Hill, North Carolina, Us

BrandingWebsite: Create messaging, guiding look and overseeing UI/UX Social Media: Create messaging across all social media platformsSales SupportProduct CatalogsProduct spec sheets – customized wire solutions require individual data sheets Tradeshows/Events – booth messaging and design, oversee booth construction and design, speaking opportunities, sponsorship opportunities, marketing materials and key liaison with tradeshow association.Engineering SupportManuals and Test Reports Templates for claims teams

Raleigh, North Carolina, Us

Zealic is a Patient Engagement Service Provider (SaaS) uniquely enabled by our proprietary technology, PulseMI, that transforms, accelerates and simplifies the modernization of the Patient Experience.BrandingWebsite: Strategy and wrote copy for several website iterationsSocial Media: Create messaging across all social media platformsSales SupportEmail: Create content for email campaigns. Build email marketing list.

Miami Beach, Fl, Us

A national legal services firm specializing in Life Care Planning and Employability Evaluations documenting case damages in Personal Injury cases as well as providing Vocational Expert services and Loss-of-Earning Capacity Assessments in employment law. OAS clients, collectively, were awarded over $1.2 B in verdicts and settlements in the past 30 years.BrandingCreation, Updating, IdentityWebsite: Oversaw website rebuild doubling website trafficWebsite: strategy, UX, UI, content development, site development, SEO (meta optimization)Social Media: create and execute messaging across all social media platformsCreative: blogs, presentations and educational toolsSales Support-Google Ads-Consistent content push to advance SEM-LinkedIn Sales Navigator: execute specific one-to-one strategy resulting in viable leads/conversions-Create copy and images for email campaigns.-Establish and execute conventions/conferences from top to bottom - talking points, speaking opportunities, demonstrations, booth design, marketing materials, and key liaison with convention staff.-Update and create new sales tools - brochures, product sheets and signage

Goleta, California, Us

Connectpoint Inc. is the leading provider of wayfinding solutions and technology in the digital signage industry. Connectpoint® suite of digital products offers advanced solar and battery powered, ePaper, digital signage solutions for "smart city" and "smart transit" applications. BrandingCreation, Updating, Product Launches, IdentityWebsite: strategy, UX, UI, content development, site development, SEO (meta optimization)Social Media: create and execute messaging across all social media platformsCreative: ads, presentations and educational tools-Press - create and distribute press releases. Pitch on-topic article ideas.Sales Support-Google Ads-Consistent content push to advance SEM-Create copy and images for email campaigns.-Establish and execute conventions/conferences from top to bottom - talking points, speaking opportunities, demonstrations, booth design, marketing materials, and key liaison with convention staff. -Update and create new sales tools - brochures, product sheets and signage*Tripled amount of published thought leadership YoY* Grew media coverage by 50% and top-tier coverage by 30%* Increased share of voice versus competitors by 15%* Created social media strategy that grew engagement by 45% (LinkedIn, Twitter)

Chatsworth, Ca, Us

Paralegal Intern• Training on Thomson Reuters’ SAEGIS trademark screening software• Assisting Senior Paralegal in trademark and copyright searches, screening, and registration• Assisting Senior Paralegal re: Intellectual Property and general branding research

Los Angeles, California, Us

Recent graduate of the prestigious, accelerated, UCLA legal studies program (36 credits in 6 months). I expanded my knowledge of the legal aspects of business and particularly how it impacts branding, marketing, and intellectual property. I aced the program and received an American Bar Association-approved certificate.

Calabasas, Ca, Us

TRADESHOWS1.At annual CES, NRF and Microsoft Worldwide conferences I worked closely with our partner Microsoft and PR agencies to introduce FaceCake's Augmented Retail solutions.http://bit.ly/2FVwjtMhttp://bit.ly/2FPJ9O7RESULTS: Press mentions in the Wall Street Journal, USA Today, Gizmodo, Forbes, Cnet and more.PARTNERSHIPS1.Worked closely with Bloomingdale's and Microsoft executives and PR agencies for the launch of Swivel, the first 3D virtual dressing room, in 20 Bloomingdale's locations during Fashion Week.RESULTS: Swivel's story was broadcast on CNN and MSNBC. Successful Fashion Week launch lead to another FaceCake Augmented Retail solution, Swivel Virtual Stylist, premiering in Bloomingdale's iconic, Cirque du Soleil, Christmas-themed store windows in December.2.Creator and Owner of affiliate marketing partnerships and programsBEAUTY TRY-ON APPS1.Oversaw and tracked all affiliate marketing partnerships2.Promoted through social media channels and beauty influencers3.Generated licensing agreementsSOCIAL MEDIA STRATEGY1.Created messaging across all social media platforms.RESULTS: Growing social media following and awareness of all FaceCake's Augmented Retail solutionsESSENCE.COM1. Curated all content (hairstyles, clothing, jewelry) for this virtual try-on experience. Essence Makeover Magic was the first interactive application specifically geared toward African American womenRESULTS: Essence Makeover Magic had over 25 million try-ons and 175,000 subscribers. And with over 15 minutes of user engagement and an opt-in rate of 82% it surpassed any other interactive try-on application. SWIVEL MALL TOUR: ww.facecake.com FaceCake and mall management company, Forest City Commercial Management, partnered with major retailers, Nordstrom, Banana Republic and Charming Charlies, to preview Swivel at several regional, southern California malls.RESULTS: Swivel had featured online placements with more than 15.9 million people reached in total.

New York, Ny, Us

• Oversaw and negotiated selective domestic and international campaign fees for all accounts, agencies, and resellers• Managed accounts throughout lifecycle of campaigns• Created payment grid and negotiated licensing fees for software development kit and other applicationsRESULTS: Tripled sales revenue with clients such as: Carnival Cruise Lines, GameStop, and LG.

Culver City, Ca, Us

Provided marketing support for international mobile team. Created presentation decks for international sales team. Conceived processes for distribution of marketing collateral.

Burbank, Ca, Us

Guided, created and implemented marketing messages in the mobile space for theatrical, home video, television and consumer products. Generated revenue through the successful promotion and marketing of Warner Bros’ premium mobile content.• Developed synergistic, cross-promotion partnerships within the studio to increase mobile product awareness, which led to Batman Begins mobile game demo on Batman Begins DVD• Generated and maintained successful partnerships with wireless carriers which resulted in AT&T Sweepstakes, Sprint website video clip inset and Verizon VCast poster promotion in 500 retail outlets• Oversaw all promotional and product wireless campaigns• Actualized and implemented comprehensive wireless needs assessment procedure for internal Warner Bros. divisions to forecast their wireless growth

Montréal, Québec, Ca

Airborne enables ad agencies, consumer brands and retailers the ability to directly reach the palms and pockets of consumers.In addition to brand development I took on business development duties and initiated lucrative partnerships that were successfully translated into the mobile space. Worked closely with brand partners and the creative/production teams at Airborne to create and implement marketable, mobile content for carrier distribution. • Responsible for the successful translation of the brand partners’ marketing strategies into the mobile space. Results: Increased company revenue by bringing in and developing mobile content for brands such as A&E Television Networks, The Food Network, Maxim Magazine, Blender Magazine, Stuff Magazine, Berlitz, and The Wine Spectator. Expanded product portfolio which resulted in subsequent purchase by Japanese, mobile leader, CYBIRD.

B.A., Communications, Film Studies

A.A.S., Advertising Design

Paralegal Certificate, Legal Assistant/Paralegal