Donna Anna Smith Email & Phone Number

San Francisco, California, Us

Development of the company's marketing strategy for company branding, lead generation strategies, and lead nurturing.• Developed new company branding (e.g., logo, brand colors, website)• Coordinated with external video production for product demonstration video using dramatization• Manages the process for ongoing content development (e.g., blogs, case studies, whitepapers), incorporating our SEO keyword strategy• Develops & manages outbound email campaigns for lead generation• Manages organic & paid social media campaigns for brand awareness & lead generation• Coordinates quarterly webinar series on various industry topics with expert guest speakers• Organizes & manages trade show campaign strategies & booth logistics

East Hartford, Ct, Us

• Coordinated complete rebranding due to company merger• Worked directly with VP Sales to achieve 35% revenue growth each year for past 3 years• Develops & manages yearly marketing budget and quarterly plans for marketing campaigns and lead generation • Managing & continuously growing our company Marketing Department• Works with internal and external resources to create all B2B marketing collateral (direct marketing emails, monthly newsletters, social media marketing, blog, brochures, signage, and website content)• Organizes all company events, webinars, and coordinates our sponsorship at various tradeshows• Manages and executes marketing campaigns through our marketing automation tool (Pardot) and tracks metrics through our CRM (Salesforce)• Works directly with Sales & Engineering teams to collaborate for new Marketing ideas & campaigns

Lowell, Ma, Us

• Managed all strategic and operational aspects of the company's marketing strategies• Developed yearly marketing budget and quarterly plans that generate new business prospects for the sales team and nurture current prospects• Worked with internal marketing team and external resources to create all B2B marketing collateral, direct marketing emails, monthly newsletters, social media marketing, blog, and website content• Organized all company events, webinars, and coordinates our sponsorship at various tradeshows • Managed and executes all marketing campaigns through our marketing automation tool (Pardot) and tracks metrics through our CRM (Salesforce)• Worked directly with sales team to collaborate on new sales and marketing initiatives to support their sales goals

Rochester, New York, Us

• Managed all strategic and operational marketing aspects, as well as developing the brand and expanding its recognition from inception• Worked directly with CEO and Sales Director to develop yearly marketing budget and quarterly plans that generate new business prospects for the sales team and nurture current prospects• Worked with internal marketing team and external resources to create all B2B marketing collateral, direct marketing emails, monthly newsletters, social media marketing, blog, and website content• Organized all company-run conferences, and webinars, and coordinated our sponsorship at other industry tradeshows • Worked closely with marketing & sales channel managers for all iSECURE’s manufacturers and distributors to collaborate on mutual marketing goals• Utilized our marketing automation tool (Pardot) as administrator and user for coordinating and executing all marketing campaigns • Managed campaign metrics and lead tracking through Pardot and Salesforce.com and presents them to executive team• Reviewed all customer contracts for preliminary legal assessment and redlines for mutually beneficial contract terms• Reviewed all RFPs, composes proposal templates, and organizes all proposal pieces to ensure compliance with RFP terms before submission

Rochester, New York, Us

• Managed all customer projects through the implementation phase, while acting as liaison between client and internal and external teams• Coordinated with vendors to put together local events, including conferences, seminars, webinars, and lunch & learns• Created marketing materials to support sales initiatives, drive attendance to company events, and strengthen brand awareness• Reviewed and red-lined customer contracts and purchasing agreements

Rochester, Ny, Us

• Provide motivational and interactive classroom training to clients on how to become more productive with new mobile technologies, software, and processes • Participate in kick-off meetings to discuss client needs and objectives and set goals for executing a successful presentation• Manage classroom setup, training preparation, and personal travel expense reports

Chicago, Illinois, Us

• Managed daily operations that supported both domestic and international customer loyalty programs• Created B2C emails to increase customer participation in “Harris Poll” studies using Constant Contact • Generated test programs to determine which incentives and email content yielded the highest response rate• Presented research findings to internal project staff and management

Education record

M.B.A., Business/ Marketing

B.S., Marketing