Donna Anna Smith Email & Phone Number

San Francisco, California, US

• Development of the company's marketing strategy for company branding, lead generation strategies, and lead nurturing.
• Developed new company branding (e.g., logo, brand colors, website)
• Coordinated with external video production for product demonstration video using dramatization
• Manages the process for ongoing content development (e.g., blogs, case studies, whitepapers), incorporating our SEO keyword strategy
• Develops & manages outbound email campaigns for lead generation
• Manages organic & paid social media campaigns for brand awareness & lead generation

East Hartford, CT, US

• Coordinated complete rebranding due to company merger
• Worked directly with VP Sales to achieve 35% revenue growth each year for past 3 years
• Develops & manages yearly marketing budget and quarterly plans for marketing campaigns and lead generation
• Managing & continuously growing our company Marketing Department
• Works with internal and external resources to create all B2B marketing collateral (direct marketing emails, monthly newsletters, social media marketing, blog, brochures, signage, and website content)
• Organizes all company events, webinars, and coordinates our sponsorship at various tradeshows

Lowell, MA, US

• Managed all strategic and operational aspects of the company's marketing strategies
• Developed yearly marketing budget and quarterly plans that generate new business prospects for the sales team and nurture current prospects
• Worked with internal marketing team and external resources to create all B2B marketing collateral, direct marketing emails, monthly newsletters, social media marketing, blog, and website content
• Organized all company events, webinars, and coordinates our sponsorship at various tradeshows
• Managed and executes all marketing campaigns through our marketing automation tool (Pardot) and tracks metrics through our CRM (Salesforce)
• Worked directly with sales team to collaborate on new sales and marketing initiatives to support their sales goals

Rochester, New York, US

• Managed all strategic and operational marketing aspects, as well as developing the brand and expanding its recognition from inception
• Worked directly with CEO and Sales Director to develop yearly marketing budget and quarterly plans that generate new business prospects for the sales team and nurture current prospects
• Worked with internal marketing team and external resources to create all B2B marketing collateral, direct marketing emails, monthly newsletters, social media marketing, blog, and website content
• Organized all company-run conferences, and webinars, and coordinated our sponsorship at other industry tradeshows
• Worked closely with marketing & sales channel managers for all iSECURE’s manufacturers and distributors to collaborate on mutual marketing goals
• Utilized our marketing automation tool (Pardot) as administrator and user for coordinating and executing all marketing campaigns

Rochester, New York, US

• Managed all customer projects through the implementation phase, while acting as liaison between client and internal and external teams
• Coordinated with vendors to put together local events, including conferences, seminars, webinars, and lunch & learns
• Created marketing materials to support sales initiatives, drive attendance to company events, and strengthen brand awareness
• Reviewed and red-lined customer contracts and purchasing agreements

Rochester, NY, US

• Provide motivational and interactive classroom training to clients on how to become more productive with new mobile technologies, software, and processes
• Participate in kick-off meetings to discuss client needs and objectives and set goals for executing a successful presentation
• Manage classroom setup, training preparation, and personal travel expense reports

Chicago, Illinois, US

• Managed daily operations that supported both domestic and international customer loyalty programs
• Created B2C emails to increase customer participation in “Harris Poll” studies using Constant Contact
• Generated test programs to determine which incentives and email content yielded the highest response rate
• Presented research findings to internal project staff and management

Education record

M.B.A., Business/ Marketing

B.S., Marketing