Donna Arce Email & Phone Number

Responsible for new business development at Barlow Research providing syndicated and custom research solutions to banking executives, strategists and product developers focused on serving the Small Business and Middle Market Banking Segments. Directs the Barlow Research Middle Market Banking Program- a market segment ripe for transformation. Monitors the competitive landscape and develops decision relevant research to support strategic initiatives for product development, improved service, cross-sell, client retention, and acquisition.

Responsible for new business development at Barlow Research. Client base includes Banks and FinTechs focused on serving the small and middle market banking segments. Understands client priorities and matches their needs with decision relevant research to support their strategic initiatives. Wide range of experience in the commercial banking field including customer experience research, product usage/concept testing, market studies, competitive intelligence studies and customer satisfaction measurement.

Direct all aspects of Digital Business Banking Syndicated Research Program including sales and deliverables. Clients include strategic directors/team members at top banks nationwide and significant vendors to the Financial Services community. Advise clients how to improve onlinebanking usage and user design. Responsibilities include management and direction of an analyst team, speaking engagements and onsite executive level presentations. Role requires development of an annual study, interim reports, periodic web casts, and ongoing newsletter articles.

Spearheaded significant marketing and research activities to support strategic initiatives for the commercial banking division. Significant projects included market share studies, competitive intelligence studies and customer satisfaction measurement. Responsible for line communications as needed via manager meetings, sales rallies, job aid packages, and sales development tools. Prior to Commercial Market Research role, managed Chase's Organization Development Unit. Emphasis was placed on design/implementation of programs to improve organization structure, management effectiveness and employee job satisfaction. Activities included design, administration and analysis of the annual Employee Opinion Survey; conducting employee focus groups, feedback sessions, quality circles, development of employee recognition and incentive compensation programs.

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