Donna Ashcroft Email & Phone Number

Author of romantic comedy - with seven books out so far and more to come.Find out more about me and my books on my website: www.donna-writes.co.uk

Hertfordshire

I am an experienced freelance copywriter based in Tring, Hertfordshire. I have written for a diverse range of clients covering B2C and B2B. From well-known brands like Dorling Kindersley, Penguin, Rough Guides, Nissan, Sainsbury's and the BBC to many smaller organisations.

Created monthly sales copy and blurb for Dorling Kindersley publishing list, often working from book proposals or outlines. Ensured copy was punchy, relevant and consumer focused. The copy appeared on online websites including amazon.co.uk and dk.com. Project managed the Dorling Kindersley annual catalogue.

Key Achievements: I relaunched www.dk.com onto a new platform with a new look and feel. Launched dk.com/schools a dedicated website aimed at teachers. Introduced email marketing and an affiliate programme. I managed a team of 5 and saw website traffic and newsletter subscribers double in my time there.• Responsible for the managing the site, content and marketing of Dorling Kindersley’s website www.dk.com and dk.com/schools with the overall aim to attract and retain visitors to the site… Show more Key Achievements: I relaunched www.dk.com onto a new platform with a new look and feel. Launched dk.com/schools a dedicated website aimed at teachers. Introduced email marketing and an affiliate programme. I managed a team of 5 and saw website traffic and newsletter subscribers double in my time there.• Responsible for the managing the site, content and marketing of Dorling Kindersley’s website www.dk.com and dk.com/schools with the overall aim to attract and retain visitors to the site and to promote DK products, series, authors and brand• Managed a team of 5• Oversaw, commissioned, wrote and edited site content and marketing material• Responsible for creating and driving the technical and marketing strategy for the website and DK’s CRM through the website• Driving the technical development of all the website functionality and the ecommerce engine• Responsible for choosing and managing relationships with 3rd party suppliers, including warehouse, customer service, bank and ecommerce companies• Managed ad hoc agencies providing copywriting, advertising, list purchasing, PR and design services• Responsible for internal and external PR and presentations• Budget responsibility for £500K (includes marketing, overheads and development budgets) Show less

Managing partnerships with third parties including guardian.co.uk and emap.co.uk to drive sales and traffic through websites.

Covent Garden

Diploma In Copywriting And Art

Ba (Hons) 2:1, English & Linguistics