Donna M. Averell Email & Phone Number

Southampton, PA, US

marcomforyou.comProvide a host of services to a variety of clients including; Product Marketing, Strategic Planning, Customer Service, Program Evaluation, Budgeting, SEO/SEM, Inbound, Proposals, BD, CRM, Event, Sales Enablement, etc. Clients industries include pharma, financial, social services and others.

Blue Bell, PA

• Created strategic marcom plans and budgets for corporate entity and service lines.
• Led external digital team to create two new websites, implement web content updates, perform SEO and SEM. Created and ran Google analytics program.
• Worked as part of a cross-functional team to form new, wholly owned subsidiary for-profit for the purpose of administering the affairs of new software AP - IndeTech Solutions, LLC.
• Hired and inspired in-house marcom team to create and manage social media program, in-bound marketing, CEO blog, internal and external newsletter, and others.
• Expanded local public relations contacts gaining regular media exposure by pitching stories that led to multiple articles, mentions and social content.
• Partnered with HR to create formal recruitment/retention program, LMS modules for interdepartmental training. Identified Predictive Index tool to increase quality and quantity of new candidates.

Southampton, Pennsylvania, United States

• Created strategic, omni-channel marcom plans with budgets for corporate entity, five SBU’s, one subsidiary. Tracked expenditures.
• Led product marketing management efforts for the BioMedical Systems business unit’s product line. Repositioned, led market expansion to increase revenue 30% in the first year.
• Liaised with global sales team to uncover field insights, then develop and implement strategies to generate leads. Contributed and independently drove downstream initiatives.
• Led in-house creative teams to implement web content updates, SEO, SEM, paid media, in-bound, social media, video, print and others.
• Spearheaded international business development and marcom program through partnerships with foreign embassies in Washington D.C., the WTCAGP, U.S. Advocacy Center (the Global Markets/Commercial Service bureau of the.
• Served as primary point of contact for PR and SME programming.

Bachelor Of Arts (Ba), Anthropology, Concentration In Human Physiology

Activities and Societies: Charting member Temple University Anthropological SocietyUndergraduate coursework in a writing intensive program.

Non-Technical Co-Op, Two Rotations

Completed two rotations of a non-technical co-op program . Full governmental top secret security clearance. Aerospace and communications.

Education record

Post-graduate, paid internship in clinical refence testing and forensics.

Mba Coursework, 3.9 Gpa

Coursework toward MBA - courses completed include Marketing Sciences, Corporate Accounting, etc.