• Led the strategic direction and development of the company’s trade show and event program to align with marketing and corporate goals and objectives. Established best practices and core program elements including cross-functional project team meetings, working decks, pre-event prep/training calls, and post-event reports. Responsible for overall event management including budgeting and reporting of outcomes to senior leadership.• Migrated exhibit assets from a distant, expensive exhibit house to a more local, economical provider. Decreased storage costs by disposing of outdated inventory and materials. Replaced heavy components with lighter weight options to reduce material handling and shipping costs. Negotiated a structured fee schedule for customer service support based on exhibit size with direct payment option to avoid service cost mark-up.• Worked closely with members of the product development, product marketing, and digital marketing teams on exhibit design, messaging, and communication plans to ensure consistency of brand, while customizing experiences and outreach for each specialty audience.• Co-created an exhibit asset management portal with exhibit house to allow sales to manage regional events via a self-service function.• Received the company’s Blue Butterfly Award for outstanding execution of the ACEP 2022 exhibit presence.

• Hired to lead a small team of event managers in the execution of a robust event program supporting multiple lines of business. • In response to Covid-19 pandemic, pivoted annual global customer event from in-person to a fully virtual, follow-the-sun, 24-hour program in 8 weeks. Live and pre-recorded content, combined with unique speakers and gamification elements resulted in a record-breaking 14K attendees. • Managed and operationalized the company’s Executive Advisory Board, elevating the program both internally and externally. • Protected event investments by renegotiating contracts to ensure funds were either rolled over to 2021 events or returned due to pandemic cancellations. Secured return of $300K from hotel contract while preserving vendor relationship.

• Developed, planned and executed the company’s North America Healthcare User Summit, an annual event drawing nearly 200 customers from across multiple business segments. • Led project team of cross-business stakeholders in development of goals, objectives, and program content.• Designed new sponsorship strategy for external partners resulting in over $145K in revenue for the program. • Created new program elements including a re-designed solution showcase experience and the “Connect2Care Challenge” app-based game that drove increased attendee engagement.

Joined Philips as Sr. Marketing Communications Manager leading marketing programs across multiple imaging modalities. After 6 months, selected by the VP of Marketing to take on newly created role as project manager of platinum-level events in North America. Selected accomplishments include:• Led the design and development of the company’s first meeting scheduling tool (Jifflenow) for driving increased customer engagements at industry events. An unprecedented 1500 meetings were scheduled via Jifflenow at launch event.• Replaced on-site pre-congress meeting for 550 event staff with e-learning modules and webinar training alternatives that resulted in over $30K savings.

As Sr. Marketing Communications Manager, led marketing programs across multiple imaging modalities.• Executed photo shoot at customer site in support of radiology campaign transitioning from product-focused to human-centric healthcare. Resulting images were prominently featured in advertising, social media and at events.• Led content workstream for supporting the development and activation of the North America brand campaign. Wrote and edited brand positioning papers that became the cornerstone of brand re-launch.

• Executed all facets of marketing communications and downstream marketing initiatives for the computer-aided detection and radiation therapy businesses. • Developed and executed sales force training and education initiatives for the company’s largest industry event that resulted in a 100% increase in sales leads from previous year.• Slashed agency fees by over $200K per year by providing in-house graphic design and media management services.• Spearheaded re-launch of new product lines added as a result of three corporate acquisitions. Produced new messaging, branding, and marketing materials that resulted in elevating these new products to major revenue contributors. • Designed innovative equipment rental program that drove positive reimbursement in negative policy states for skin brachytherapy indication.