Donna Breitbart Andersen Email & Phone Number

Helena, Mt

• Create, execute, and assess strategic marketing and communication plans to support student recruitment, alumni relations, and key stakeholder engagement• Develop, foster, and advance effective collaborative relationships within the community and with local media to raise awareness for Helena College and positively influence perceptions and decisions of external partners• Responsible for the management and refining of the Helena College brand to ensure brand standards and messaging is consistently maintained• Develop innovative marketing and public relations strategies to advance the Helena College brand and increase interest in programs and offerings• Responsible for the creation of all marketing and communication collateral and deliverables including flyers, press releases and media alerts, videos, advertisements, and promotional materials• Develop and guide messaging for the Dean/CEO and other campus leadership for public events and interviews• Responsible for social media content planning, strategy execution, and community management• Manage internal communications programs to ensure Helena College employees and students are informed about events, updates, and priorities

Greater New York City Area

• Managed local public relations programs in Florida and twelve states across the Midwest and Southwest• Assisted in overseeing external marketing and communications including print materials and the organization's web-based content• Collaborated with the Chief Marketing and Communications Officer and other directors on the annual program calendar, national marketing campaigns, and the annual review• Instituted a regional strategic communications and marketing plan that was then replicated nationally• Liaised between 20 project partners in Israel and dozens of executive fundraising staff across the country• Developed a national program to raise awareness of Israel’s water solutions, including a portfolio of national events, marketing materials, and presentations• Produced various partnership donor proposals that helped the fundraising staff secure over $30 million in gifts• Acted as the associate editor of the organization’s magazine B’yachad, with a circulation of over 800,000

Greater New York City Area

• Spearheaded strategic plans to meet clients’ goals that resulted in stories in outlets the New York Times, Washington Post Magazine, Philadelphia Magazine, CBS “This Morning,” FOX “Good Day New York,” and more• Oversaw and managed eleven client accounts including celebrity chefs, restaurant groups, and wine brands• Developed and maintained strong relationships with media contacts in local and national markets• Coordinated and led press trips as well as individual media visits, meals, meetings, and tours for clients• Qualified and secured new business leads and accounts on behalf of the company

• Supported several accounts in the beauty and lifestyle industry including Vichy, Trina, got2b, Goody, Australian Gold, JASON Organics, Alba Botanica, Solano, and Avalon Organics• Assisted in the planning and execution of ten product launch events• Mentored and managed public relations interns by delegating activities to teach practical PR applications• Coordinated product mailings for national media outlets

• Updated client media reports• Updated master lists for media contacts and publicity opportunities• Participated in brain storming sessions with senior staff• Assisted staff in client, and potential client research• Assisted staff with preparations for Mercedes-Bens Fashion Week including publicity, billing and scheduling

• Assisted with a variety of projects for a diverse mix of clients including those from the food/beverage, government & non-profit sectors• Coordinated client’s community outreach program including identifying target audiences, maintained a schedule of events & organized follow-up correspondence• Tracked & updated client media clip books• Coordinated basic day-to-day mailings & correspondence• Assembled guide for future interns outlining responsibilities, daily tasks & how-to’s

• Researched and identified target organizations, events and retail locations for various movie promotions• Assisted in running nine movie screenings including theater preparations, guest check-in, and VIP seating arrangements• Assisted in organizing regional budgeting sheets• Assisted with movie junket including media check-ins, media handling, and interactions with talent

• Coordinated client's community outreach program, including identifying target audiences, • Maintained a schedule of events & organized follow-up correspondences for clients• Coordinated basic day-to-day mailings & correspondence• Tracked & updated of clip books• Assisted with a variety of projects for a diverse mix of clients including those from the food/beverage, government & non-profit sectors

Master Of Science (Ms), Management, 3.75

Studied at The Polytechnic Institute of New York University which is now known as New York University's Tandon School of Engineering..

Bachelor Of Arts (B.A.), Communications

Activities and Societies: Sigma Kappa Sorority, Public Relations Student Society of America, American Advertising Federation - National.