Donna Cunningham Email & Phone Number

Durham, North Carolina, United States

• Responsible for working closely with communication and marketing teams at Blue Cross NC and our Alliance partner Amerigroup on an array of communications promoting Healthy Blue, our Medicaid plan, positioning the plan favorably to key stakeholders, including employees, community leaders, members, potential members and health care providers.• Assist in delivering superior communications that are strategic and aligned with corporate goals, including executive updates and reports, presentations and training, blog posts, social media posts, press releases, thought leadership pieces, web copy, internal news articles (Zone articles and Yammer posts) and member/provider facing communications.• Provide brand oversight and strategic communications counsel as a Healthy Blue subject matter expert, supporting the success of Healthy Blue as well as enterprise goals.• Work with Compliance, Legal, Brand and other areas to ensure compliance with appropriate legal, regulatory requirements.• Prioritize and manage multiple projects and deadlines.• Developed, planned, and executed the Healthy Blue launch communications in the spring/summer of 2021, educating all stakeholders on Medicaid transformation and Healthy Blue.

Durham, North Carolina, United States

• Implemented Medicaid transformation in North Carolina by helping build Healthy Blue (our Medicaid plan) from the ground up, in record time and according to the State’s requirements.• Provided brand oversight of all member-facing and provider-facing marketing and communication materials. Managed the review team and workflow with Alliance partner Amerigroup to ensure our materials were brand compliant and reflected a consistent offering. Reviewed over 1500 pieces of communication connected to the implementation of the Standard plan.• Educated Blue Cross NC employees about Medicaid transformation by means of an internal communications project plan. Showed employees how Healthy Blue will help our Medicaid members in North Carolina and worked to integrate Healthy Blue into our corporate culture.• Provided Healthy Blue updates to senior leadership via executive summaries and reports. Also produced compelling presentations for senior leaders to use in speaking engagements.• Assisted with messaging for Healthy Blue Facebook posts, blog posts, and press releases.• Managed the creation of marketing collateral to launch Healthy Blue + Medicare, our dual-eligible special needs plan (DSNP) product, from initial concepts to the design and approval process to the finished materials, including obtaining approvals from business owners, legal, brand and compliance. - Ensured the materials matched the look and feel of our other Medicare products and were created on time, on brand and on budget. - Worked closely with Liaison Design Agency, providing creative briefs and feedback, swiftly solving problems to ensure timely delivery of materials.

Durham, North Carolina, United States

• Designed and implemented open enrollment strategy, provided targeted support for a large field-based sales force and the agent/broker community.- Created around 60 custom open enrollment presentations per year. - Built and maintained a library of open enrollment slides for sales staff to modify. • Supported sales and marketing goals by providing tactical communications (Brainshark presentations) as outlined in market engagement plans (example: telehealth).• Designed and maintained “shelf” content to help members understand how to use their health plan, such as 7 Ways to Manage Health Care Costs.• Managed the enrollment process and communication strategy for training 2,300 agents annually on Medicare products. Ensured agents met Centers for Medicare and Medicaid Services (CMS) requirements and could sell our Medicare products.• Collaborated with project teams, sales, group administrators, agents/brokers and internal subject matter experts (SMEs) on the development of content. Managed effective relationships with teams and SMEs and advised on effective communication strategy.• Managed all creative design, messaging, scripting, footnotes for Brainshark content.- Ensured all presentations were compliant with Blue Cross NC brand style, as well as all legal and advertising regulations.- Supported the corporate language simplification effort by ensuring that 90% of my work read at a 6th to 8th grade level.• Administered the Brainshark tool for Blue Cross NC.- Worked closely with sales staff, project teams and clients to assess communication and training gaps and develop creative options/solutions using Brainshark. - Managed the Brainshark learning management system, collaborated with Blue University on training projects. • Coordinated efforts with bilingual consultants to produce Brainsharks in Spanish, saving on travel interpreter costs while reaching Spanish-speaking members.

Durham, North Carolina, United States

• Established and maintained the News You Can Use/Producer News communication channel for corporate sales staff and 3,000 agents. • Acted as a reporter on project teams, asking the pertinent questions for sales staff and agents and distilling that complex information into emails, articles, FAQs and other materials. • Ensured key audiences received timely, accurate communications and supporting materials to sell and retain business in each market segment.

Durham, North Carolina, United States

• Responded to RFPs on behalf of Blue Cross NC, coordinating the collection of information across multiple business units, and then translating that information into language that impacted sales and retention, ensured consistency of messaging and the integrity of the responses. • Managed GeoAccess (network analysis software) upgrade projects and training.

Masters In Public Health, Health Care Administration

Ba, English, Communications

Activities and Societies: InterVarsity Christian Fellowship