Donna Cypher Email & Phone Number

New York, Ny, Us

Strategic lead for Standard Industries' social media and digital platforms, supporting Standard's external communications initiatives.Standard Industries is a privately-held global industrial company operating in over 80 countries with over 20,000 employees. The Standard ecosystem spans a broad array of holdings, technologies and investments—including both public and private companies from early to late-stage—as well as world-class building solutions, performance materials, real estate and next-generation solar technology. Throughout its 140-year history, Standard has leveraged its deep industry expertise and vision to create outsize value across its businesses, which today include operating companies GAF, BMI, Grace, GAF Energy, Siplast, Schiedel and SGI, as well as related businesses Standard Investments and Winter Properties.

New York, Ny, Us

• Led corporate digital communications strategies for companies and organizations across various industries including financial services, healthcare, utility, and more.• Created custom executive thought leadership plans for leaders at major firms and organizations - exceeding program goals and key metrics including increased engagement and quality follower growth. • Clients included Deloitte, Guardian, Chubb, and New York Power Authority (NYPA).

New York, Ny, Us

New York, Ny, Us

• Developed insights-based thought leadership plans for executives and leaders at top corporations.• Clients included best-in-class financial services and investment management firms, including Schroders, AIG, Ernst & Young, and HSA Bank. • Helped lead the development and execution of the LabCorp reporting, messaging, and community outreach strategy for its priority COVID-19 Pixel testing product.

New York, Ny, Us

• Co-led the agency’s digital and creative team responsible for developing integrated marketing programs for clients including Sprint, American Express Global Business Travel (GBT), PODS, Chevron, and others.• Strategic social media lead for top global travel management company, GBT, initiating go-to-market strategies for its products, technology, and business units. • Reinvigorated GBT’s social media presence, increasing the brand’s LinkedIn and Twitter engagements year over year, while also generating quality website visits, whitepaper downloads, and lead generation. • Established the executive thought leadership strategy for Sprint’s former CEO, more than doubling the executive’s Twitter engagement in the first year.• Co-led PODS’ “What Moves You” 360 marketing campaign, which increased positive brand sentiment and was awarded PRSA’s Social Media Prestige Award.• Drove agency growth through new business and organic new business opportunities, meeting or exceeding annual revenue goals.

New York, Ny, Us

New York, New York, Us

• Built and led the experiential agency’s first social media/digital capabilities. • Developed messaging and executed influencer outreach for Google's 2016 Veteran’s Day #TransVoices video series, helping to secure more than 100 celebrities and macro influencers to share the brand’s corporate social responsibility efforts organically.• Initiated the planning behind Lufthansa’s Thanksgiving Day 2016 consumer event activation, driving an increase in positive brand sentiment in a moment of crisis. • Secured more than 50+ LGBT influencers for an Austrian Airlines event to support its new direct flight from Los Angeles to Austria. • Played an active role in new client acquisition and new business presentations.

New York, Us

• Provided strategic planning and ongoing social media counsel to clients including Diageo, Starwood Hotels, Tempur Sealy, Phillips Van Heusen and Nestlé.• Played a key role in the launch of Smirnoff’s first-of-its-kind influencer content hub, driving the brand’s lifestyle messaging through long-term partnerships. • Spearheaded Starwood Hotel’s first influencer program highlighting properties around the world, resulting in high-quality content used for marketing materials. • Planned, directed, and executed monthly photo and video shoots for Diageo’s portfolio, creating hundreds of assets featured across each brand’s social media and advertising channels. • Developed monthly branded content and managed social media communities for Diageo (thebar.com, Sterling Vineyards), Van Heusen, IZOD, and Häagen-Dazs across channels including Instagram, Facebook, Twitter, and Pinterest.• Supported the social media promotion for STOUFFER’S Mac ‘N’ Cheese Truck to help drive proceeds towards Hurricane Sandy relief.

New York, Us

Boston, Massachusetts, Us

• Supported media relations and speaking and award opportunities for clients including H&R Block, Canadian Club Whisky, and AOL.• Assisted in the launch of H&R Block’s first personal finance blog “Block Talk” and secured guest personal finance writers/bloggers to contribute blog content.• Planned NYC-based media events for H&R Block and Canadian Club Whisky, securing local influential personal finance and spirits writers to attend each event.

Boston, Massachusetts, Us

Wrote short and long-form editorial features published for various lifestyle, fashion and beauty digital publications.