Donna Christopher Email and Phone Number

Positioning, messaging, and GTM for portfolio of academic integrity and assessment solutions.

Responsible for multi-touch marketing programs that leverage inbound and outbound strategies to drive demand for enterprise IT solutions. Own and lead field marketing, marketing operations, and business development functions.

Led cross-functional team to launch major enhancements to SaaS-based interactive learning platform. Includes launch of partner integrations in collaboration with Google and Microsoft.Developed marketing content – customer videos, case studies, research brief, brochures – for demand generation, nurture, and sales enablement.Selected to optimize website through persona-based messaging, A/B testing, and SEO practices, increasing freemium and B2B conversions. Managed Creative and PR agencies, driving brand development, meaningful storytelling, and entry into higher education market.

Product launch leader at Parchment for a SaaS digital diploma solution for higher ed. Executed GTM plan and integrated lead-gen campaigns. Repositioned core credentials offering for K-12 market. Persona research, messaging, sales tools.Product Marketing for Sailthru B2C marketing platform. Messaging, sales tools, and GTM activities for personalization and predictive analytics features. Positioned acquired products into company's martech portfolio spanning web, email and mobile. Retail and media verticals.Content marketing consultant at TimeTrade. Put foundations of strategic content marketing in place, tracked KPIs, and expanded assets for target industries - higher ed, banking, retail.Marketing consultant at BloomBoard, solutions for K-12 teacher PD and micro-credentialing. Developed buyer's journey, content strategy, and campaigns spanning paid media, social, SEO, and email.Advisor for Lingk, startup offering a cloud data integration platform for higher ed. Website design, PR, event strategy.

Provided marketing leadership for tech startup innovating on digital collaboration tools for modern offices and higher education learning spaces. Created strategic GTM plan. Administered all aspects of marketing, including content, PR, website, lead generation, email, and nurture. Implemented integrated Pardot / Salesforce systems, stood up new website with expanded content assets, delivered on video strategy. Secured and directed PR and creative agency resources.

Introduced 'real-time ideation' positioning to define a new market space. Wrote messaging guide and tested using digital ads. Announced new solution at CES tradeshow, resulting in media articles and “Best of” award. Managed communications, social accounts, and blog to grow and nurture prospects.

Drive marketing strategy and digital campaign execution to generate demand and engagement and to build pipeline for sales growth of new solutions in North America. Plan, develop, and measure integrated, multi-channel, issues-based campaigns for higher education, K-12, and corporate training markets. Solutions encompass online learning, analytics, and professional services.

Lead the global go-to-market efforts for enterprise collaboration solutions and mobile apps, including strategy, messaging and positioning, product launch, marketing content, website/SEO, social, vertical programs, sales enablement, and cross-sell/upsell initiatives. Emphasis on inbound and customer advocacy marketing practices. Dynamic, growth division of Blackboard.

Lead and direct all aspects of marketing, including corporate marketing, product marketing, demand generation, events, and communications to support business goals and go-to-market strategies. Emerging collaboration and online learning technology. Hands on contributor as well as leader.

Grow and manage an ecosystem of partners in the education market to expand reach and presence, deliver thought leadership, generate demand, and extend the product suite.

Lead team responsible for strategic and tactical go-to-market plans, positioning, market messages, competitive assessment, pricing and licensing, sales tools, customer communications, and global sales training. Focus on HCM and learning solutions for corporations with revenue of $100M.

Directed go-to-market initiatives for on-demand collaboration and web conferencing services. Large enterprise and SMB product and solution marketing for emerging $32M company.