Donnae Bowley Email & Phone Number

Cape Town Area, South Africa

• Collaborate with company founder to establish annual: business direction, sponsorship requirements, marketing focus and desired national outcome• Establish and maintain the brand style guide and identity across the board• Source, update and manage content for both websites• Develop content for and maintain all social media platforms• Develop and conceptualise design for all marketing and promotional material in line with brand rules and standards• Brief, coordinate and manage outsourced website designers, graphic designers, public relations • team, videographers, and photographersThe Eco-Logic Awards:• Maintain promotional plan and event management timetable• Plan this national event from concept to completion• Maximise corporate sponsor and government partnerships• Source and research potential high-profile entries for The Eco-Logic Awards• Prepare and coordinate the development of marketing collateral for winners and sponsors • including videos, media interviews and event photographyThe Enviropaedia:• Collaborate with sponsors, expert topic authors, and environmental businesses in order to populate The Enviropaedia• Plan and coordinate hosted events: talks, book launches, exhibitions, community drives etc.• Conceptualise and coordinate the building of the new Enviropaedia.com which will be South Africa’s go-to portal for all things environmental including A-Z environmental topics business directory, jobs, funding, causes, community projects, etc.

Cape Town Area, South Africa

• Develop, launch and monitor strategic and successful marketing and brand campaigns• Prepare and present the annual marketing budget• Execute internal brand plans in line with company goals• Maintain promotional plan and timetable• Evaluate cost effectiveness of all advertising and sales• Investigate and manage new promotional avenues• Analyse market size through statistics, market share and other sources• Establish and maintain brand identity for Tower • Develop and maintain the Tower website and social media pages• Plan, story board and direct Tower product videos• Identify new product opportunities• Evaluate potential new products, and their applications• Engage in market research and maintain direct contact with customers• Obtain pricing, prepare and analyse costings, project potential sales and ROI• Liaise with production and packing division (re: manufacturing and packing of products)• Determine product viability, test pricing levels and monitor results noting competition and profitability goals• Develop and design packaging in line with brand rules and standards• Develop all product promotion material and merchandising solutions• Launch product to sales team, current and potential customers • Draft and executing promotional support to drive sales for new products• Review and shape product categories or lines• Investigate and manage new promotional avenues / media• Establish partnerships and relationships with national organisations (software, consumables and printer vendors)• Maximise vendor and dealer partnerships• Collaborate with customers, customer services and other sources to ensure highest level of service delivery• Plan and coordinate all brand seminars, supplier days and product exhibitions • Design and implement efficiency procedures

Cape Town Area, South Africa

Product Manager: PackMedia Division (Labels division at Pyrotec)• Market Education:• Developing effective ways of communicating product benefits with the target market• Facilitating and assisting with the creation of adverts • Development (with an agency) of new and innovative ways to reach the market in terms of interactive marketing tools • Placing advertising in relevant publications and on websites etc• Writing editorials and sending them to relevant publications• Writing the monthly PackMedia division newsletter before distributing it to the national client database • Assisting with the development of the biannual company magazine• Managing exhibitions attended by the division in terms of planning, preparation and coordination on location • Writing case studies focussing on current products and innovations• Sending case studies to sales staff for presentation to clients• Distribution of case studies to principals for overseas use• Updating the company website• Customer and Product Development:• Designing and making of mock-ups, both proactive and reactive, for the sales staff to present to customers • Identifying opportunities to target such as a customer’s new product or a new challenge faced that PackMedia can assist with• Researching new materials and constructions for future production• Development of sales catalogues for presentation to customers• Creating market focuses each month in terms of sales and marketing effort in addition to an overall focus• Assisting Sales Staff:• Creating mock-ups for presentation to customers• Assisting in terms of providing samples and technical requests• Providing information on products or companies for a sales calls• Retrieving contacts and other appropriate information from available databases in order to assist sales staff• Providing feedback in terms of response received from marketing activities as well as sales leads received • Sourcing new sales presentation tools • Facilitating the de

Diploma, Packaging Technology

Bba, Marketing

Bachelor of Business Administration specializing in Marketing

Matric