Donna Eaton Email and Phone Number

• Supported 2,300+ employed physicians in 17 markets across the United States with project management and implementation of centralized marketing services including websites, call center, online reputation management, online directory management, marketing asset management, direct mail and email.• Directed advertising agency in traditional and digital media planning and research to ensure optimal balance of audience targeting, reach and frequency for physicians in all markets. • Directed copywriter and production artists to produce creative campaigns for direct mail, collateral, traditional, digital and social media for physicians in all markets.• Tracked deadlines and coordinated with markets to ensure that ads are within specs, trademark and MARS compliant, edited and delivered to agency.• Directed copywriter and graphic designer to create 25 advertising campaigns with three executions each for a total of 75 different ads to promote TPR physicians, service lines and specialties to B2C and B2B audiences.• Provided initial research, development and implementation of New Movers direct mail campaign for 17 markets.• Developed process for advertising campaign market customization to provide operations leaders with the ability to strategically plan and communicate market needs to central office for implementation.

• Coordinated with creative team to develop strategic solutions to meet client marketing and/or recruitment objectives.• Managed integrated marketing campaigns including print production projects such as direct mail, collateral, signage, etc.• Researched demographic data and consumer/candidate profiles to identify desired target audiences for print, radio, broadcast, out-of-home, digital advertising and social media.• Evaluated editorial content, coverage/ratings, ad positioning, rates and audience composition of all relevant media vehicles to determine how to most effectively reach target audiences. • Negotiated media rates and contracts to ensure optimum use of all budgeted funds. • Developed comprehensive media plans and flow charts.• Presented media plans/recommendations to creative team/clients.• Supervised implementation/execution of client media plans including post-buy proof of performance.

• Managed projects for Starbucks Coffee as one of only six authorized Local Store Marketing (LSM) agencies across Retail North America.• Supported marketing managers introducing Starbucks into new markets across the southeastern United States.• Performed account service as primary client contact for five marketing managers.• Coordinated creative development, media planning, buying, and traffic, for newspaper, outdoor, direct mail, t-shirts and advertising specialties, in-store point-of-purchase and signage, kitting and fulfillment for consumer-facing and partner-facing campaigns.• Estimated projects, developed timelines and budgets, processed vendor invoicing, approved final client billing and provided agency profitability reporting.

• As the internal advertising agency, assisted in growing the business from 48 to 80 specialty luggage and leather goods retail stores, almost doubling in size within 10 years.• Planned, budgeted, and executed all advertising for 80 stores in eight states with five DBA's.• Coordinated graphic design, photography, production, and printing of all catalogues, direct mail, promotional products and in-store signage.• Planned and purchased media for all yellow pages, magazine, newspaper, radio.• Managed all lease-required and vendor co-op advertising to recover 38% of media expenditures.