Donna Lynn Engelgau Koslow work email
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Donna Lynn Engelgau Koslow personal email
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Highly accomplished digital marketing and content strategist with proven record of providing executive leadership and strategic direction. Expertise includes SEO optimization, content strategy, targeted email communications, video/webinar production, and social-media launch/programming. Specialize in working with companies/non-profits that want to create/enhance/revamp a digital presence.CORE SKILLS:• Extensive digital marketing expertise: e-commerce/email/social media• Extensive experience in web writing & editing and SEO optimization• Solid experience scripting/directing/editing/producing videos/webinars• Formulating highly successful online campaigns to retain/grow customers • Optimizing digital platforms to maintain customers and convert prospects • Tracking and testing target audience response to online-marketing efforts• Creating revenue-producing content packages/campaigns for various industries• Extensive experience managing teams of content producers/marketers/developers• Results-oriented leadership with strong/collaborative management skills• Strong communicator with ability to motivate teams to achieve goals • Solid project manager/strategic thinker/self-starter
Websmart Strategies Consulting
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CeoWebsmart Strategies Consulting Dec 2011 - PresentPlacitas, New MexicoConsult with clients to develop an Internet-marketing presence across digital platforms (e-commerce web sites, educational web sites, outbound emails, social media) to educate/convert existing and new customers. Script, direct, edit, and produce, highly successful product and educational videos, online education programs, and webinars.
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Digital Marketing DirectorHealthy Directions, Llc Dec 2013 - Jan 2015Bethesda, Md.• Recruited by CMO to create/ deploy product and educational videos and webinars to drive sales of nutritional supplements across multiple doctor brands• Defined and led multimedia-test strategy to drive key performance indicators (response rates, AOV, conversion, revenue, and contribution)• Improved conversion of product videos and webinars, resulting in increased supplement sales across multiple doctor brands -
Vice President, ContentHealthy Directions, Llc Feb 2010 - Dec 2013Potomac, Md• Created digital-content strategy; oversaw migration of content to new platform • Directed SEO content strategy, resulting in increased traffic across doctor sites• Improved “e-news” email performance, resulting in increased supplement sales• Oversaw blog strategy that increased time onsite, viral shares, and repeat visits• Trained print editors/direct-mail marketers to become a skilled digital team
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Vice President, Interactive MediaAnerian Feb 2009 - Oct 2009Washington, D.C.• Created and launched e-commerce platforms for wide variety of clients in both private and public sectors, including El Nuevo Dia, the largest daily newspaper in Puerto Rico.• Worked with clients to create/evolve best-market position to retain customers and generate new leads/sales• Identified ways to help clients reduce ongoing cost to create/maintain site content • Managed programming and development teams
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Vice President, ProgrammingRevolution Health Group Jul 2006 - Oct 2008Washington, D.C.• Recruited to create/direct content strategy for overall portal• Managed large content team; oversaw creation of all content• Managed large team of freelancers to produce original content• Identified/ vetted 3rd-party content vendors; oversaw integration of content• Collaborated with ad sales to create revenue-generating content packages• Directed site's daily news and home-page programming -
Director Of ContentDiscovery Communications Aug 2000 - Jul 2006Silver Spring, Md.• Recruited as executive producer of Discovery Health web site; quickly promoted to leadership role to oversee site launch and manage large team of content producers• Created and directed site’s overall content plan and daily programming strategy• Identified/ vetted 3rd-party content vendors; oversaw integration of content• Grew site traffic and revenue exponentially during six-year tenure• Created highly innovative content packages to promote Discovery Health Channel programming efforts• Created and executed one of Discovery's most innovative and longest-running web campaigns, Discovery Health Body Challenge, a weight-loss program that garnered 20% of the site's annual traffic goal and generated $250,000 in one quarter alone -
Director Of Web ContentPhillips Publishing International 1999 - 2000• Promoted from executive editor of health newsletters to director of web content• Managed team of producers and marketers to repackage print content for the web• Prior to promotion, edited and launched physician-written newsletters designed to sell vitamin supplements
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Executive EditorPhillips Publishing International 1996 - 1999• Served as “ghost-writer” for two monthly health newsletters written by physicians, including a renowned cardiologist• Conceived, wrote and edited direct-mail customer acquisition and renewal packages for newsletters • Created successful direct-mail campaign for physician line of nutritional supplements• Managed and inspired team of 4 in-house web producers
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Managing EditorPhillips Publishing International 1995 - 1996• Designed and executed programming strategy for nine business-to-business multimedia newsletters • Launched a successful daily multimedia publication• Managed and inspired team of 15 newsletter editors
Donna Lynn Engelgau Koslow Skills
Donna Lynn Engelgau Koslow Education Details
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Journalism And Government Affairs -
Journalism Major; English Minor -
French Language And Literature
Frequently Asked Questions about Donna Lynn Engelgau Koslow
What company does Donna Lynn Engelgau Koslow work for?
Donna Lynn Engelgau Koslow works for Websmart Strategies Consulting
What is Donna Lynn Engelgau Koslow's role at the current company?
Donna Lynn Engelgau Koslow's current role is President at WebSmart Strategies Consulting.
What is Donna Lynn Engelgau Koslow's email address?
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What is Donna Lynn Engelgau Koslow's direct phone number?
Donna Lynn Engelgau Koslow's direct phone number is +130146*****
What schools did Donna Lynn Engelgau Koslow attend?
Donna Lynn Engelgau Koslow attended American University, Central Michigan University, The University Of New Mexico.
What are some of Donna Lynn Engelgau Koslow's interests?
Donna Lynn Engelgau Koslow has interest in Vinyasa Yoga, Children, Mastering The French Language, Road Biking, Reading Fiction And Non Fiction, Weight Training, Bikram Yoga, Mountain Biking.
What skills is Donna Lynn Engelgau Koslow known for?
Donna Lynn Engelgau Koslow has skills like Content Strategy, Social Media, Blogging, Digital Strategy, New Media, Digital Media, Content Development, Digital Marketing, Seo, Web Analytics, E Commerce, Newsletters.
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