Donna Ferranti Email & Phone Number

Melville, New York, United States

Melville, New York, United States

Clients: Dental365 and Granite/Trend Transformations. Previous account list included CityMD Urgent Care, Victory Recovery Partners, NaturesPlus, STAT Health, Red Mango and various college/career schools.- Managed all aspects of client marketing plans including digital and traditional media.- Managed online and offline projects including new website builds.

Melville, NY

Clients - Various colleges/career schools and Red Mango- Executed account strategies/initiatives for career schools to find leads, convert them and ultimately enroll.- Worked with team of specialists in Google paid search (PPC), search engine optimization (SEO), social management as well as traditional media buying.- Managed the design and development of.

Lake Success, NY

Participated in planning functions for the new Canon showroom in Melville, Long Island.- Created History Timeline by cross-referencing sources using Microsoft Excel spreadsheets to meet ongoing deadlines.- Assisted in coordinating product placement for showroom cases and following up with product groups regarding graphics and product tag requirements.

Melville, New York

Client: Sterling Optical(Began as Account Executive and was promoted to Account Manager.)Managed the marketing programs for almost 100 franchisee owners across the country, overseeing a 1.5 million dollar budget collectively. - Created, implemented and tracked local efforts that included print, radio, cable, online, mobile, direct mail, and search engine.

Melville, New York

Client: Sterling OpticalResponsible for developing marketing plans for franchisee owners across the country. - Developed and implemented new supplied insert program generating 20-50% savings for all participating stores. Set up quarterly print production reports (print run 2-3M copies/quarter) and managed up to 60 insert versions in all aspects from.

New York, New York

Clients: Tanqueray, Louis VuittonDeveloped national and local print/outdoor estimates for Tanqueray. Coordinated competitive reports for Louis Vuitton.

New York, New York

• Clients: IKEA, Tanqueray
• Supervised the planning and maintenance of six local market plans for IKEA utilizing spot and cable television, spot radio, newspapers, magazines, FSI, and outdoor.
• Developed grand opening plans in Elizabeth, NJ, Hicksville, NY, and Houston, TX.
• Negotiated and coordinated added value opportunities for IKEA in radio, newspapers and magazines.
• Developed national and local print plans for Tanqueray. Efforts included publications targeted against several niche markets including the gay community, Afro Americans and music enthusiasts. Also analyzed alternative.
• Supervised one planner and two assistant planners. Responsibilities included frequent client contact and some travel.

New York, New York

• Accounts: Singer, Samsung, Crouch & Fitzgerald, Lear's
• Formulated media plans utilizing primarily consumer and trade magazines.
• Negotiated positioning and merchandising opportunities for Singer, Samsung, and Crouch & Fitzgerald.