Donna Foti Email & Phone Number

New York, US

Leading consumer centricity to drive brand growth at KIND

New York, US

Helping spread the kindness by supporting Consumer Insights for KIND innovation.

Parsippany, NJ, US

Leveraged consumer insights expertise and love of animals to act as on-site market research consultant to drive growth of the Zoetis Pet Care business.

Parsippany, New Jersey, US

Leadership Consumer Insights role to reinvigorate iconic brands such as Wish-Bone, Vlasic and Log Cabin via consumer led marketing and innovation which brought in new users and occasions and drove increased velocity. Upped marking capabilities by spearheading Pinnacle Brand Foundations training in insights, vision, essence and positioning.

Amsterdam, NL

Led consumer insight and ideation efforts across all innovation initiatives from opportunity identification through launch evaluation. Raised the bar in terms of innovation strategy development, building a "novel winner" pipeline, developing best practices, introducing new tools, and providing competitive analysis and benchmarking.

Created consultancy specializing in the identification of penetrating insights to deliver powerful brand strategies, differentiated positioning, competitive marketing plans and sustainable innovation. Clients included Heineken USA, Citibank, Sleep Studio, Diageo and JSC Consumer Insights.

New York, NY, US

Newly created position to grow Wired awareness, image and ad sales through the establishment of an outward-facing consultancy. Guided the revamping of Wired brand communications to transform the magazine's image from "geek" to "chic." Drove the development of insight led sales materials for the diverse advertiser consumer targets.

London, GB

Built brands through insight-driven strategy, positioning and innovation across the beverage alcohol portfolio. Key roles included Head of Ideation, Co-Head of Innovation Insights and Head of Consumer Insights. Acted as a lead facilitator across the organization for the Diageo Way of Brand Building and Be The Best Leadership programs.

Blackfriars, London, GB

Influenced insight-driven strategies, annual brand plans, marketing and innovation efforts across Lipton Soups and Side Dishes, Wish-Bone, Five Brothers and Lawrys. Leveraged consumer research to increase brand profitability for Five Brothers Pasta Sauce, drive a 22% volume resurgence for Lipton Side Dishes, and achieve a 2 point YR1 share gain for.

New York, New York, US

Led research that guided Clearblue Easy advertising which halted private label inroads, identified innovation insights leading to the successful launch of Robitussin Honey Cough, and uncovered impactful consumer understanding which strengthened communications and innovation for Dimetapp, Denorex, Compound W and Preparation H.

Managed the international research that drove Continental Airline's award winning BusinessFirst design, guided the development of Oil of Olay's successful extension into bath bars, and participated on the team who created the long standing Pringles "Once You Pop You Can't Stop" campaign.