Donna Harrison Email & Phone Number

Beaumaris, Vic, Au

Australia

Johannesburg Area, South Africa

Established and managed a thriving website agency, serving a diverse portfolio of clients across various industries. Led a team of designers and developers to deliver high-quality website solutions and design elements tailored to client’s business-specific needs and goals. Comprehensive knowledge of UX/UI for enhancing the customer journey. Implemented effective strategies to enhance website performance and visibility across digital platforms, resulting in increased traffic and conversion rates. Demonstrated success in efficiently developing and managing various dynamic websites on DNN, WordPress, and Shopify platforms using the Agile Methodology.Analysed client’s GA4 website data and provided recommendations for content workflow redesigns and conversion optimisations.I led targeted email marketing campaigns for clients, tailoring content and design to boost engagement and conversions. Created custom logos, brochures, business cards, and adverts that effectively communicated our client’s brand identity and messaging.Fostered strong client and other agency relationships across all levels through regular communication, understanding their objectives, and providing timely solutions and support.

Rosebank

- Shape and execute Cartrack’s comprehensive communication and marketing strategy, overseeing branding, advertising, media, and PR efforts both internally and externally.- Oversee the structure and performance of the design and marketing team.- Plan and execute all Cartrack launches and events.- Manage various projects, including the launch of Cartrack's new website.- Cultivate relationships and coordinate outputs with PR, advertising, media buying, web, and digital agencies.- Plan and implement budget allocations effectively.

City Of Johannesburg, Gauteng, South Africa

- Managed and supervised a team of electronic designers to enhance brand visibility both internally and externally, elevating the appeal of brands and products.- Developed and implemented comprehensive marketing strategies and objectives for future initiatives. - Orchestrated the rollout of marketing plans across diverse regions and executed launches of new product offerings tailored to specific market segments.- Fostered effective communication and collaboration with advertising agencies, PR firms, and internal stakeholders to ensure cohesive brand representation. - Directed above-the-line campaigns for Investec Money and orchestrated direct marketing endeavours. - Launched a new client experience campaign for Enigma (Top Elite Clients) together with the Chip and PIN card rollout and Enigma fee increase- Crafted client communications and maintained consistency across all messaging channels, including email, SMS, and online banking platforms. - Managed costs within budgetary constraints and conducted forecasting and budgeting for upcoming fiscal periods. - Ensured alignment of website and content with brand messaging and aesthetics. - Facilitated team-building activities and spearheaded communication efforts for fee increases and new client experience campaigns.- Identified opportunities to enhance client engagement and participation in rewards programs. - Launched new client experience campaign for Enigma (Top Elite Clients) together with the Chip and PIN card rollout and Enigma fee increase- Leveraged data analysis and client research to drive strategic decision-making. - Pursued innovative promotional opportunities and managed sponsorships for Investec, such as with Kyknet.

City Of Johannesburg, Gauteng, South Africa

- Lead a team of 3 Brand Managers.- Enhance internal and external brand awareness to meet organisational objectives.- Develop and execute marketing strategies for brands, coordinating with agencies and stakeholders.- Maintain consistent brand messaging across all channels.- Create and deliver creative briefs and debriefs for campaigns.- Optimise media channels to maximise ROI.- Analyse brand performance and implement strategies for improvement.- Cost Management: Efficiently manage budgets for maximum returns.- Competitive Monitoring: Monitor competitors and industry trends, responding proactively.- Research and Analysis: Conduct thorough client and market research.- Brand Performance Reviews: Lead quarterly brand performance assessments.- Innovative Promotion: Evaluate proposals and implement innovative brand promotion strategies.- Website Optimisation: Maintain and optimise website content for diverse advertising mediums.- Competition Management: Conceptualise, create, and optimise response rates for competitions.- PR Management: Manage PR activities, including press releases, interviews, and consumer feedback.- CSI Support: Support management of the 1st for Women Insurance Foundation and evaluate CSI proposals. Formed to uplift and support women around South Africa.- Internal Communication: Foster effective internal communication with the sales team to align with campaign objectives.- Event Coordination: Coordinate client retention-focused networking events.- Sponsorship Management: Manage sponsorships for multiple brands, ensuring optimal exposure and ROI.- Successful Launches: Led successful launches including hippo.co.za and new logos for brands.- Boardroom Presentations: Deliver impactful presentations to Directors and General Managers.

City Of Johannesburg, Gauteng, South Africa

City Of Johannesburg, Gauteng, South Africa

Bachelor Of Business Administration - Bba, Marketing

Imm, Marketing