Donna Hinkelman Email & Phone Number

San Antonio, Tx, Us

San Antonio, Texas Metropolitan Area

Promoted to expanded role leading community outreach for healthcare system. Revamped goals of community relations to more strategically generate awareness of the system's scope and key service lines, while maintaining hospital-specific relationships of merit. Implemented mechanisms to build relationships with consumer that supported metrics to help substantiate ROI.

San Antonio, Texas Metropolitan Area

Requested by strategy and marketing leadership to dedicate focus on leading strategic marketing initiatives that support the growth of Baptist Health System and its service lines. Work with service line, strategy, and business development leaders, as well as marketing and communications team members focusing on community outreach, digital, physician relations, media relations, and public relations.

San Antonio, Texas; Houston, Texas; Nacogdoches, Texas

Promoted to restructured marketing position to strategically support the employed physicians networks affiliated with Tenet hospitals in the San Antonio, New Braunfels, and Nacogdoches, Texas markets. One of 10 positions nationally, reporting directly to corporate director of marketing. Responsibilities include supporting the development and execution of physician marketing strategy, media channel planning with a focus on digital, and local activation efforts to support all physician medical practices. Strong interactions with local Tenet Physicians Resources operations leaders, as well as hospital system strategy, marketing, communications, and business development teams for alignment on business objectives.

San Antonio, Texas Metropolitan Area

Part of the team charged with marketing the hospitals and service lines of Baptist Healthcare System. Specific focus on Northeast Baptist Hospital and oncology service lines, working with administrative, strategy and clinical leaders. Developed and implemented marketing plans to help drive the growth and community engagement. Worked on special projects with Tenet Corporate Marketing.

San Antonio, Texas Area

As consultant (9/2016 - 4/2017) then as employee (4/2017 - 3/2019), provided marketing, communications, public and media relations support to the leadership of four hospitals within the region's leading healthcare system. Developed strategic programs and events that positioned brands and drove awareness of key service lines among targeted populations, including the liver donor transplant with the best one-year survival rates in Texas, the largest live donor kidney program in the US, and the largest kidney paired donor exchange program in the world. Asked to join staff following six months of contract work.

San Antonio, Texas Base

Provided communications and marketing strategic counsel and implementation to select clients on project and contractual basis. Scope of work included strategic Marketing Communications planning, content development and management of multiple channels including digital, brand development and evolution, special events, leadership messaging, and fundraising.

San Antonio, Texas Headquarters Of Holding Company

Joined the organization four months following its formation from the merger of two industry leaders which tripled the core organization's revenues and doubled its business divisions. Led corporate communications efforts of holding company and its multiple businesses during growth from $1.7B to $3.3B and from 5,000 to 10,000 employees. Responsible for the development of messaging to position the organization to multiple stakeholders, with key emphasis on generating awareness among employees of the changing organization and its business objectives. During rapid growth, mergers and acquisitions drove the need for extensive change communications. Worked directly with executive, divisional and functional leadership to ensure alignment. Developed branding and communications standards for enterprise, including social media guidelines and crisis communications and served as media spokesperson. Served on executive leadership teams of three divisions in matrix reporting structure. Responsible for executive/thought leadership messaging as well as support of investor relations, including quarterly earnings calls and road show presentations. Recognized with organization's highest award for employee engagement for two consecutive years. Received recognition from international communications organizations for excellence in internet, intranet, and employee engagement campaigns.

San Antonio, Texas Area

Provided counsel and management of marketing, communications, public/media/community relations, and key events for multiple profit and non-profit clients in multiple industries. Worked directly with staff and board leadership, as well as with employee teams. Linked for-profit clients with nonprofits to engage in cause marketing. Developed/oversaw budgets and managed multiple external resources.

San Antonio, Texas Area

Provided the strategic direction and account management leadership for numerous clients in multiple industries, with key emphasis in healthcare and medical; retailing; consumer packaged goods; hospitality and tourism; and business/financial services. Led staffs up to 25 and managed budgets up to $10 million, as well as vendor programs. Developed new business for organizations, in addition to growing existing accounts. During career, have provided marketing and communications counsel and support to more than 100 organizations, building and retaining several long-term accounts in healthcare/medical (more than 12 years).

Bachelor Of Science (Bs), Communication, Journalism, And Related Programs

Activities and Societies: President's Leadership Council; University Speakers Bureau; Alpha Chi Omega

Certification, Social Media Communications

Tops Facilitation