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Marketing and innovation leader that can drive results and profits.I have a consistent record of success driving innovation, brand planning and execution. Sustained record of increasing sales and driving profits through brand amplification, product innovation and promotional strategies that propel business forward. I have excellent leadership and team building skills and know how to build great cross functional partnerships to drive results.Areas of Expertise:Brand PositioningChief Marketing OfficerChief Innovation OfficerBrand StrategyInnovationProduct DevelopmentPublic RelationsPublic SpeakingPromotional Development and ExecutionMedia planningSocial media Digital media and marketing Agency management Loyalty Consumer Experience Design Menu DesignRestaurant DesignPackaging InnovationMerchandisingFranchising Supply Chain & Distribution leadershipOperations LeadershipCreated an innovation pipeline that took product development from zero to running and 18-24 month promotional calendar with new news quarterly in all product lines. This was accomplished while driving product quality changes and cost savings in supply chain. Drove brand strategy and strategic planning initiatives that lead to the development of new channels for sales leading to greater profit in catering and a complete rebrand netting 11% in comp sales improvements for units implementing all changes.Implemented new programs to add convenience for consumers that also drove brand awareness leading to a new consumer experience through delivery. Goal of 5% of transactions to be fulfilled via delivery was blown away and within one year delivery accounted for 10% of transactions offsetting declines in store traffic. Contact me to connect on new opportunities, board positions and consulting.
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Chief Brand OfficerSchlotzsky'SAtlanta, Ga, Us -
Chief Brand OfficerSchlotzsky'S Jun 2024 - PresentAtlanta, Georgia, Us -
Chief Marketing OfficerShipley Do-Nuts May 2021 - Jun 2024Houston, Texas, Us -
Svp And Chief Marketing OfficerCorner Bakery Sep 2017 - May 2021 -
Chief Marketing OfficerFazoli'S System Management, Llc Jan 2016 - Sep 2017Lexington, Ky, Us -
Vp Global Marketing/CmoMcalister'S Deli Jul 2012 - Jan 2016Atlanta, Ga, UsMarketing and Culinary R&D strategic leader. Responsible for identifying and executing key business drivers and accountable for all brand marketing, advertising, new product development, menu strategy, pricing, PR, communications, field marketing and franchise support.Key accomplishments:Technomic® recognized McAlister’s twice in its Chain Restaurant Consumers’ Choice Awards — in 2014 as the top kid-friendly fast casual chain and in 2013 as the top fast casual chain for food and beverage. Nation’s Restaurant News named McAlister’s the top limited-service sandwich chain in its 2014 Consumer Picks Survey and QSR Magazine recognized the brand as one of the “Best Franchise Deals” and named McAlister’s to its QSR 50 list, ranking 13th for U.S. average sales per unit in 2013. FastCasual.com also recognized the brand on its “Top 100 Movers and Shakers” list of 2014 and Franchise Business Review named McAlister’s one of the “Top Food Franchises” in 2014 based on franchisee satisfaction. -
Region Marketing DirectorWendy'S International Aug 2007 - Jul 2012Dublin, Ohio, Us -
Executive Director, Field MarketingApplebee'S International Apr 2000 - Aug 2007Pasadena, California, Us -
Marketing DirectorChick-Fil-A 1995 - 2000Atlanta, Ga, Us
Donna Josephson Skills
Donna Josephson Education Details
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Ball State University - Miller College Of BusinessGeneral -
Ball State University - Miller College Of BusinessBusiness
Frequently Asked Questions about Donna Josephson
What company does Donna Josephson work for?
Donna Josephson works for Schlotzsky's
What is Donna Josephson's role at the current company?
Donna Josephson's current role is Chief Brand Officer.
What is Donna Josephson's email address?
Donna Josephson's email address is dj****@****eli.com
What is Donna Josephson's direct phone number?
Donna Josephson's direct phone number is +177059*****
What schools did Donna Josephson attend?
Donna Josephson attended Ball State University - Miller College Of Business, Ball State University - Miller College Of Business.
What are some of Donna Josephson's interests?
Donna Josephson has interest in Social Services, Children, Economic Empowerment, Poverty Alleviation, Human Rights.
What skills is Donna Josephson known for?
Donna Josephson has skills like Marketing, Marketing Strategy, Leadership, Franchising, Sales, Advertising, Restaurants, Market Planning, Social Media Marketing, Catering, P&l Management, Integrated Marketing.
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