Donna Wilson

Donna Wilson Email and Phone Number

Advertising Strategist @ The Guardian
Australia
Donna Wilson's Location
Sydney, New South Wales, Australia, Australia
About Donna Wilson

I am an accomplished Communications Leader with a strategic mindset, strong management skills, and experience working for leading global agencies. I am known for exceling at using creativity to drive brand, business, and agency growth by transforming challenges into innovative solutions. I have been particularly effective at leading teams, engaging stakeholders at all levels and using my expert knowledge in advancing business strategy by using comprehensive consumer insights and technological integration.I am passionate about contributing to the growth of teams, clients and brands, grounded in data-led insights and research. I am unique in that I have a creative and strategic background that can translate into a business role.KEY SKILLSBrand, Business & Agency Growth | Media & Communication Strategy | Business Strategy | Stakeholder Engagement | Client Relationships | Media Planning, Marketing & PRSPECIALIST SKILLS & KNOWLEDGEStrategic Mindset | Innovation & Creativity | Customer Journey Mapping | Consumer Insights that Connect People to Brands | Consumer Behaviour Analysis | Audience Growth | Compelling Narrative | Project Management | Leadership & Team Player Selected Accomplishments: Crafted an innovative, data-led strategic approach for behaviour-led communications by collaborating closely with senior client stakeholders and internal teams to align with business and brand objectives. Led the development of multiple innovative campaigns featuring consumer behavioural models grounded in psychology and marketing science by establishing a strategic team essential to craft communication plans. Formed multiple, authentic win-win brand partnerships by serving as the strategic link between in- and out-of-show teams, developing insights-led strategies to enhance brand business & Network 10's programming. Embraced the challenge of thriving in a fast-paced environment with passion, encouraging individuals to showcase the agency's innovations and strengths, driving client-centric strategies and growth solutions. Enhanced agency-client alignment by supporting the Chief Growth Officer in developing growth activities from EOI and RFP to pitch materials and marketing, contributing to securing substantial business and revenue.

Donna Wilson's Current Company Details
The Guardian

The Guardian

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Advertising Strategist
Australia
Website:
theguardian.com/media/2007/may/23/broadcasting.internationalnews
Donna Wilson Work Experience Details
  • The Guardian
    Advertising Strategist
    The Guardian
    Australia
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  • Dentsu Media
    Head Of Growth
    Dentsu Media Jun 2024 - Present
    Sydney, New South Wales, Australia
    Generate comprehensive growth initiatives Spearhead all facets of growth strategy encompassing new business development, organic evolution, marketing campaigns, and value proposition enhancement.Pipeline development Identify and cultivate a robust new business pipeline across Dentsu, leveraging market insights and strategic partnerships.Integrated leadership Collaborate closely with agency leaders to orchestrate cohesive and integrated offerings that align with client needs and market trends.Marketing Design and execute impactful marketing initiatives to drive brand awareness and client engagement that contribute to agency growth.
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  • Wavemaker Anz
    Group Growth Director
    Wavemaker Anz Jul 2022 - Jun 2024
    Sydney, New South Wales, Australia
    As part of the growth team my role is to direct teams and contribute to winning new business as well as leading activities in marketing, PR and communications. Leading new business activities  Provide continuous guidance to ensure team alignment throughout the pitching process.  Collaborate with leadership to improve on-brand deliverables, including writing RFIs and RFPs and developing pitch presentations.Agency and efficiency improvements Streamlined and improved the quality of business materials, including credentials decks and RFP statements, by consolidating a templated repository, reducing time for bespoke responses and improving quality. Coordinated efforts showcasing work for multiple award wins, including B&T Agency of the Year 2023 for Wavemaker and shortlists across individuals, campaigns, disciplines, and agency awards in Australia and APAC. Find the best solutions to meet expectations to drive client business and company growth. Working collaboratively with internal and external partners  Partner with stakeholders for awards, marketing, prospecting, and pitching, working with all disciplines to deliver unique and creative solutions. Stay calm under pressure, maintaining calm and quality outputs during the demands of quick turnarounds.
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  • Spark Foundry
    Group Strategy Director
    Spark Foundry Apr 2021 - Jun 2022
    Sydney, New South Wales, Australia
    My responsibilities included providing strategic guidance, facilitating effective communication, and utilising research, data, and analytics for decision-making.Created evidence-based strategic communications  Integrated consumer and market insights with business data to create persuasive commercial solutions that provide a clear and comprehensive campaign.Blended short- and long-term outcomes  Implemented behaviour change foundations to drive immediate business results as well as long term brand-equity to grow market share Collaboration and development Facilitated meetings with consultants and specialists to implement the strategy and provide guidance.Client servicing and relationship-building  Partnered with stakeholders at all levels, including being counsel to C-suite executives, providing strategic insights and securing business by delivering persuasive presentations based on evidence.
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  • Network 10
    National Strategy Lead 10 Imagine (Maternity Cover)
    Network 10 Sep 2020 - Mar 2021
    Sydney, New South Wales, Australia
    Worked in Network 10’s specialised department assisting marketers to create partnerships, content, & activations. Formed multiple, authentic win-win brand partnerships by serving as the strategic link between in- and out-of-show teams, developing insights-led strategies to enhance brand business & Network 10's programming. Ensured that 10 maintained its programming integrity while positioning for new and continued partnerships. Developed strategies to drive brand business and 10’s programming in partnership with creative teams. Identified consumer insights to best position 10’s properties with innovative solutions.  Partnered with research teams to guide quantitative insights extrapolation  Defined, designed and delivered the 10’s Go-To-Market offering. Supported the National Sales Teams to bring winning brand strategies and partnerships to life.
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  • Wavemaker
    Managing Partner, Strategy
    Wavemaker Jul 2016 - Apr 2020
    Greater New York City Area
    Member of the leadership across L’Oreal, Church & Dwight, Horizon Pharma and new business.  Responsible for providing strategic thought leadership, improving product quality during the planning phase, and driving growth by transforming brand challenges into innovative and feasible solutions. Led teams responsible for strategy, planning, and activation to develop innovative communications solutions. Worked with senior agency stakeholders to understand business objectives. Partnered with clients to translate their business requirements into actionable insights.  Identified key factors behind successful strategies by analysing data focusing on consumer journeys and opportunities for audience and brand growth and using insights to inform the communications structure. Collaborated with solutions consultants to ensure clients achieved ongoing digital transformation. Developed and led training, facilitating workshops for teams, clients, the agency, and the EXCO.
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  • Publicis Groupe
    Senior Vice President, Experience Strategist
    Publicis Groupe Oct 2007 - Jul 2016
    Greater New York City Area
    Spark Foundry and StarcomGuided planning teams by identifying consumer-led communication opportunities for portfolio brands for clients in P&G, Brown-Forman and Novartis. Represented the voice of the consumer as the key strategist, understanding when, where and how to reach people. Collaborated with clients to establish marketing objectives and determine media solutions to meet needs. Led the team to deliver best-in-class communications in strategy, planning and investment. Identified consumer insights and audience targeting analysis to optimise strategies to deliver growth. Contextualised the influences that impact consumer engagement to strengthen brand loyalty.  Guided the development of communications to inspire innovation in people-centric brand experiences. Facilitated ideas sessions with partner teams to create communications frameworks and approaches. Created and visualised strategies to guide clients and teams. Implemented primary and secondary research methods to identify consumer insights to understand when the target consumer would be most open-minded to a brand message.
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  • Kaz Inc
    Vp Director Innovation
    Kaz Inc Apr 2006 - Sep 2007
    New York, United States
  • Product Ventures
    Design Director
    Product Ventures Aug 2004 - Mar 2006
    New York, United States
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  • Cambridge Consultants
    Group Leader
    Cambridge Consultants 1992 - 2001
    Cambridge, England, United Kingdom
    View

Donna Wilson Education Details

Frequently Asked Questions about Donna Wilson

What company does Donna Wilson work for?

Donna Wilson works for The Guardian

What is Donna Wilson's role at the current company?

Donna Wilson's current role is Advertising Strategist.

What schools did Donna Wilson attend?

Donna Wilson attended The University Of Manchester.

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