I have + 8 years of Marketing Manager & Project Manager experiences in gaming & IT industry. With data-driven marketing insights and excellent interpersonal skills, I have built my career as Marketing Manager & Project Manager with numerous successful projects.• Successful launched and managed live operation for many games including Call of Duty franchise, Hearthstone, Overwatch, Hero Sky, Dragon Friends, etc• Performance marketing & paid media expert in Blizzard Korea• Executed marketing projects & partnership: McCol x COD, Dunkin x Hearthstone • Created marketing creatives: Kim Jae Woo x Call of Duty Video series, Hearthstone YT contents series• Interpersonal communication & cross-functional team work for legal, finance, localization, technical & issue control, partnership
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Business ManagerBlizzard Entertainment Korea Sep 2017 - Jul 2022대한민국 서울 강남구Project Manager/Brand Manager of ‘Hearthstone’, ‘Call of Duty’ and ‘Overwatch’ • In charge of annual budgets and Go-To-Market strategies for KR region• Developed & executed marketing & paid media plans including UA and branding• Worked with cross-functional teams for commercial business, development, legal, finance, etc -
Project ManagerInnospark May 2015 - Jun 2017대한민국 서울 강남구PM & Marketing Manager of Hero Sky (strategy/RPG), Dragon Friends (Casual/Social game) • Managed mobile games launch & live-ops operation with global self-publishing: Improved KPIs (PU, DAU, etc) and planned BM structure & in-game contents• Worked with external/internal partners to develop a holistic plan for App Store Optimization, global featuring pitch• Developed marketing plans for launch & major updates: Pre-registration events, performance marketing, etc• Run performance marketing campaigns (ex. Facebook & Google) without an agency• Executed marketing initiatives like pre-registration events and improved ASO/SEO -
온라인 마케터, 주임해커스 교육그룹 2013 - 2015대한민국 서울 강남구• In charge of operation & management of a community channel• Developed promotion event plans to increase visitors of a community & websites and sales in online education courses • Analyzed SEO logics and created contents for brand exposure on major platforms
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InternVingle Jul 2012 - Aug 2012대한민국 서울 강남구• Created online contents on Vingle, a new SNS platform, about drama and music• Participated in ‘Seoulin Project’ and ‘Spanish Project’ as on&offline promotion crew
김동휘 Education Details
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이화여자대학교Politics And International Relations
Frequently Asked Questions about 김동휘
What is 김동휘's role at the current company?
김동휘's current role is Blizzard Entertainment Korea Commercial Business Manager.
What schools did 김동휘 attend?
김동휘 attended 이화여자대학교.
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Donghui Kim
Gyeonggi, South Korea
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