I have a passion for growing projects from infancy to multimillion-dollar, revenue generating businesses. I lead growth-oriented companies through ideation & creative development while shaping the vision, value proposition, persona, and brand strategy. I also have experience with turn arounds and acquisitions. I began my career at a healthcare start-up, Healthsource, as its third employee and advanced into senior-level and C-suite leadership roles up through the company’s billion-dollar acquisition by CIGNA. From there, I founded Choicelinx, a software start-up, where I served as its CEO and Board Chair to develop technology-based services focused on customization of healthcare benefits for the individual consumer. I am a named inventor for a System and Method for Facilitating Selection of Benefits, patent WO/01/5038. Upon acquisition of Choicelinx by CIGNA, I founded Geneia, a healthcare start-up and consulting company that sought to improve patient care. Following Geneia’s acquisition by Capital BlueCross (CBC), I joined CBC as its Chief Marketing Officer, established an enterprise marketing organization and led digital innovation, diversification, and product solutions. I thrive on seeing impact and change within healthcare, including growing a health plan and its customer base, driving new approaches to create marketplace distinction, and developing new concepts such as launching and expanding telehealth and virtual care services. I am uniquely positioned to appreciate the opportunity to repackage existing products and services with emphasis on margin and new revenue. I welcome the opportunity to connect with other healthcare technology executives and healthcare entrepreneurs who are equally passionate about advancing company vision for innovation and emerging digital solutions.
Listed skills include Strategy, Management, Leadership, Entrepreneurship, and 25 others.
