Donna K. Lencki work email
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Donna K. Lencki personal email
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I have a passion for growing projects from infancy to multimillion-dollar, revenue generating businesses. I lead growth-oriented companies through ideation & creative development while shaping the vision, value proposition, persona, and brand strategy. I also have experience with turn arounds and acquisitions. I began my career at a healthcare start-up, Healthsource, as its third employee and advanced into senior-level and C-suite leadership roles up through the company’s billion-dollar acquisition by CIGNA. From there, I founded Choicelinx, a software start-up, where I served as its CEO and Board Chair to develop technology-based services focused on customization of healthcare benefits for the individual consumer. I am a named inventor for a System and Method for Facilitating Selection of Benefits, patent WO/01/5038. Upon acquisition of Choicelinx by CIGNA, I founded Geneia, a healthcare start-up and consulting company that sought to improve patient care. Following Geneia’s acquisition by Capital BlueCross (CBC), I joined CBC as its Chief Marketing Officer, established an enterprise marketing organization and led digital innovation, diversification, and product solutions. I thrive on seeing impact and change within healthcare, including growing a health plan and its customer base, driving new approaches to create marketplace distinction, and developing new concepts such as launching and expanding telehealth and virtual care services. I am uniquely positioned to appreciate the opportunity to repackage existing products and services with emphasis on margin and new revenue. I welcome the opportunity to connect with other healthcare technology executives and healthcare entrepreneurs who are equally passionate about advancing company vision for innovation and emerging digital solutions.
Good Measures
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Chief Executive OfficerGood Measures May 2023 - PresentGood Measures is transforming the interface between prescriptive nutrition and health management. A credentialed Medicare and Medicaid provider in all 50 states, the company combines clinical coaching, proprietary technology, and personalized food prescriptions to positively impact health outcomes and address social determinants of health. Good Measures is a strategic partner to health plans, employers, providers, care management companies, and government programs.
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Founder And Chief ExecutiveOld Field Ventures Jan 2021 - Present
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Chief Marketing Officer, Innovation And Digital StrategyCapital Blue Cross 2011 - 2020Harrisburg, Pa, UsDonna is the former Chief Marketing Officer at Capital BlueCross, where she established and lead the enterprise marketing organization, launched and expanded Telehealth, opened two retail stores and oversaw Capital's brand elevation and digital transformation. She was also at the forefront of the company’s efforts to shift focus from the traditional business-to-business model to that of the rapidly evolving consumer market. While advancing the company's vision for innovation and emerging digital solutions, she was responsible for designing, creating and operationalizing new customer centric products and services that drive revenue and differentiation. -
FounderGeneia 2006 - 2020Donna founded Geneia in 2005 with a vision of bringing new ideas to healthcare. Today, Geneia is a health care innovations company, specializing in the development and deployment of clinical, technical and analytic solutions for health care. In 2012, Capital Blue Cross acquired Geneia. Geneia is poised to influence the future direction of the health care industry as well as how health plans and hospitals manage health care risk within their organizations.
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Founder And CeoChoicelinx 2000 - 2005Hooksett, Nh, UsThe Choicelinx Corporation was founded in 2000 and created web-based applications, technology and services to facilitate the consumer driven health care movement. The Choicelinx Corporation was acquired by one of the countries largest health care insurers in 2005 and operates as a separate, stand-alone unit and has become a foundation for a “custom design benefit builder," which is being deployed nationally. -
CeoHealthsource New Hampshire 1993 - 1998
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Vice President Of MarketingHealthsource 1985 - 1993
Donna K. Lencki Skills
Donna K. Lencki Education Details
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Boston UniversityMaster Of Science -
Harvard Medical SchoolLeading Digital Transformation In Health Care
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Ucla Anderson School Of ManagementWomen In Governance Program
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Rivier UniversityHealth Care Administration
Frequently Asked Questions about Donna K. Lencki
What company does Donna K. Lencki work for?
Donna K. Lencki works for Good Measures
What is Donna K. Lencki's role at the current company?
Donna K. Lencki's current role is Digital Health & Innovation | Healthcare Transformation & Growth | Founder & CEO.
What is Donna K. Lencki's email address?
Donna K. Lencki's email address is ca****@****ast.net
What is Donna K. Lencki's direct phone number?
Donna K. Lencki's direct phone number is +160331*****
What schools did Donna K. Lencki attend?
Donna K. Lencki attended Boston University, Harvard Medical School, Ucla Anderson School Of Management, Rivier University.
What skills is Donna K. Lencki known for?
Donna K. Lencki has skills like Strategy, Management, Leadership, Entrepreneurship, Marketing, Analytics, Healthcare, Strategic Planning, Health Insurance, Social Media, Managed Care, Hospitals.
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