I act as a consultant to businesses, organizations and individuals who want to improve their visibility to their customer, improve their bottom line, solve a problem, promote a cause or celebrate an event. I help my clients find the promotional product or advertising specialty that suits their purpose and their budget. The products are myriad; finding the right solution is the challenge. I love helping the client discover the product that is right for them. The imaginative use of a product that seemingly has nothing to do with the goal can lead to a success beyond expectations. I enjoy bringing clients to an awareness that what appears to be the cost of an item may not be the real cost. Often a product priced higher than another can end up costing less than the apparently cheaper item. I want my clients to know exactly why they've selected a product and what they plan to do with it. Having lots of a product with no clear idea of how to use it, can be a huge waste of time and money. I hate for my clients to waste both.People understandably will focus on things of interest to them, forgetting that what interests them may not be what appeals to the market they want to reach or really serve their purpose. I am able to refocus discussion to the expressed goal.Maximizing finite resources to achieve goals is a significant challenge requiring the ability to work well with others, think critically, listen, and communicate effectively. I honed these skills during my 20 years in the US Air Force as an aircraft maintenance officer.
Listed skills include Marketing, Specialty Advertising, Promotional Products, Customer Service, and 27 others.