Donna L. Latham Email & Phone Number

New York, NY, US

Princeton Junction, NJ

Trenton, NJ

• Managed all sales sponsorships for chamber events and led customer relationship management inclusive of membership recruitment, partner, and member retention
• Executed digital and print marketing campaigns, while driving advertising sales that focused on further connecting corporations and non-profit groups, culminating in the chamber’s 150th anniversary event
• Initiated an event marketing program as an introduction for non-chamber members, resulting in increased chamber memberships

Princeton, NJ

• End to end management of divisional P&L, prospecting, sourcing, order outlook, shipment projections, inventory analysis, vendor relations, account receivables, order processing, and CRM.
• Developed new business strategies in direct alignment with a targeted marketing campaign highlighting high margin merchandise based upon client unit commitment.
• Conceptualized recognition and incentive programs.

Princeton, NJ

• Oversaw all departmental non-traditional revenue advertising programs inclusive of budgetary supervision of branding and sampling programs spanning from conception through implementation
• Managed all event marketing including budgeting, selling, and ROI analysis of of each event.