Donna Morrison Email & Phone Number

Greater Chicago Area

-Develop strategic sales and marketing plans and tactical marketing programs for a variety of different industries-Responsible for executing marketing strategy and generating demand for products/services-Create, educate and communicate unique product and service value propositions, brand positioning and messaging through digital marketing.

Greater Chicago Area

Drove multiple wireless carrier and OEM national go to market and sell-through channel strategies resulting in highly successful product launches and sales. Created PCD’s first marketing capabilities/success story presentation and video

Greater Chicago Area

Drove $1.3B annual revenue by identifying gaps in product portfolio and developing product marketing plans including: training and communications, promotional ideas, social media, direct marketing, website, PR, rewards and point of sale merchandisingDirected creation, education and communication of product and service value propositions, positioning and.

Independent Sales and Marketing Consultant specializing in Strategic Planning/Marketing, Mergers/Acquisitions, Brand Management, New Product Development, Product Launches, Product Lifecycle Management, Advertising, Public Relations, Marketing Plan Development, Marketing Research, Customer Retention/Loyalty Programs, and Promotions. Clients in the wireless.

Greater Chicago Area

Developed and implemented Public Relations and Social Media Plan resulting in substantial media coverage as seen at www.saveyourworld.com.

Greater Chicago Area

Developed new business opportunities for indoor wireless applications and sponsorship programs. Reviewed and streamlined business plan, sales team, processes and tools to identify and focus on key profitable target segmentsKey contributor to investor search, meetings and presentations. Developed go-to-market strategy and key messages for new product launch.

Greater Chicago Area

Created and implemented Strategic Marketing Plan and New Marketing Organization. Supported a 170% growth in annual revenue run rate from $22M to $60M and an organizational growth from 50 to 200 employees in less than two years. Supported the successful completion of $10M in Series B funding with presentations to major Venture Capital enterprises. Launched.

Led 5-state cross-functional executive team to create and execute retention strategies that reduced customer churn and exceeded retention goals by 11%.Developed promotional offers and directed telemarketing department in converting 20,000 customers to new upgraded service.Established new company-wide web link to enhance employees' knowledge and customer.

Managed $900 million in sales revenues through multiple external distribution channels and 260 internal sales and marketing professionals.Achieved P&L, sales and cost of acquisition targets for National Accounts, Retailers, Independent Agents and Company Owned stores.Exceeded customer growth objectives thru innovative prepaid products, new brand and.

Led staff of 60 Marketing professionals and managed a $23 million budget.Developed sales promotions, advertising campaigns and new product and services launches resulting in 13% market penetration in 10 years, 90%+ brand name recognition and market leader position (60% market share).Led Chicago region launch of Motorola digital products which became the.

Managed the product evaluation, selection, pricing, forecasting and lifecycle for a variety of business telephone and voicemail systems. Provided business-to-business sales and marketing support for 100 sales reps.

Developed product forecasts, sales tracking programs and contests. Researched, analyzed and set up market profiles for geographic & vertical markets nationwide. Merged Dun & Bradstreet business database and customer base. Promoted from Market Analyst and Senior Market Analyst.

Marketing In A Digital World By University Of Illinois On Coursera. Certificate October

Us Cellular Custom Executive Program - Marketing Immersion

Data Driven Marketing Executive Education Class

B.S., Business Admin/Management

Activities and Societies: Alpha Chi OmegaGraduated Magna cum Laude, held Presidential Scholarship 4 years; Course work in MBA program.