Donna Morrison Email & Phone Number

Greater Chicago Area

-Develop strategic sales and marketing plans and tactical marketing programs for a variety of different industries-Responsible for executing marketing strategy and generating demand for products/services-Create, educate and communicate unique product and service value propositions, brand positioning and messaging through digital marketing channels-Implement marketing programs that have contributed to increased revenue, new customer acquisition, and customer retention-Ability to interact with diverse sales and marketing teams and champion projects across the organization-Monitor and measure marketing program ROI-Develop national and local go to market and sell-thru channel strategies resulting in highly successful product launches and sales-Identify new business opportunities-Create sales and marketing tools to focus on key profitable target segments.

Greater Chicago Area

Drove multiple wireless carrier and OEM national go to market and sell-through channel strategies resulting in highly successful product launches and sales. Created PCD’s first marketing capabilities/success story presentation and video

Greater Chicago Area

Drove $1.3B annual revenue by identifying gaps in product portfolio and developing product marketing plans including: training and communications, promotional ideas, social media, direct marketing, website, PR, rewards and point of sale merchandisingDirected creation, education and communication of product and service value propositions, positioning and experience for priority customer segmentsDrove product portfolio profitability initiatives and reporting requirementsLead initiative to identify customer call drivers and developed sales and customer interactive online videos and communications which increased sales, increased customer satisfaction and retention and decreased customer service calls

Independent Sales and Marketing Consultant specializing in Strategic Planning/Marketing, Mergers/Acquisitions, Brand Management, New Product Development, Product Launches, Product Lifecycle Management, Advertising, Public Relations, Marketing Plan Development, Marketing Research, Customer Retention/Loyalty Programs, and Promotions. Clients in the wireless applications, MVNO/MVNE, indoor wireless, mobile electronics development/marketing, personal care products, collections, and medical industries. --VP Corporate Communications - Save Your World--National Director New Business Development - i5wireless--Deer Park Group - Marketing Consultant

Greater Chicago Area

Developed and implemented Public Relations and Social Media Plan resulting in substantial media coverage as seen at www.saveyourworld.com.

Greater Chicago Area

Developed new business opportunities for indoor wireless applications and sponsorship programs. Reviewed and streamlined business plan, sales team, processes and tools to identify and focus on key profitable target segmentsKey contributor to investor search, meetings and presentations. Developed go-to-market strategy and key messages for new product launch.

Greater Chicago Area

Created and implemented Strategic Marketing Plan and New Marketing Organization. Supported a 170% growth in annual revenue run rate from $22M to $60M and an organizational growth from 50 to 200 employees in less than two years. Supported the successful completion of $10M in Series B funding with presentations to major Venture Capital enterprises. Launched three new products on Sprint network in 30 major markets within 5 months. Established measurements for success and lead post launch reviews/analysis. Developed and executed new corporate identity program. Developed Customer Loyalty program project plan with key measurements for success. Led customer and distribution market research initiative resulting in extensive recommendations for new products, brand identity, and customer satisfaction. Developed RFP, ad agency recommendations, and evaluation and selection criteria resulting in new advertising agency to target specific consumer lifestyles. Created enhanced website design with optimized search engine optimization.

Led 5-state cross-functional executive team to create and execute retention strategies that reduced customer churn and exceeded retention goals by 11%.Developed promotional offers and directed telemarketing department in converting 20,000 customers to new upgraded service.Established new company-wide web link to enhance employees' knowledge and customer satisfaction.Trained 500 direct and indirect sales personnel.Created 5-state sales and operations strategy for reseller and new sales channels with staff of 51 and $125 million annual budget. Directed business and consumer sales operations, pricing and inventory management.Achieved 213% of new customer target for $52 million in operating income.Initiated and secured new distribution partnership with 250 new sales reps. Renegotiated vendor contracts. Exceeded revenue per customer goals thru new pricing and enhanced service sales.Executive team member for multiple system expansions including new billing, point of sale and commissions systems.Led strategic marketing integration for merger of two major companiesDrove initiatives resulting in multi-million dollar savings through consolidation of resources, combined purchasing power, and headcount reductions.Initiated new product launch, pricing, multi-media advertising campaign, public relations, and sales training strategies. Met and exceeded all sales and customer objectives.

Managed $900 million in sales revenues through multiple external distribution channels and 260 internal sales and marketing professionals.Achieved P&L, sales and cost of acquisition targets for National Accounts, Retailers, Independent Agents and Company Owned stores.Exceeded customer growth objectives thru innovative prepaid products, new brand and advertising campaigns, pricing and creative distribution strategies.

Led staff of 60 Marketing professionals and managed a $23 million budget.Developed sales promotions, advertising campaigns and new product and services launches resulting in 13% market penetration in 10 years, 90%+ brand name recognition and market leader position (60% market share).Led Chicago region launch of Motorola digital products which became the model for the rest of SBC (now AT&T) national product launchesNegotiated and managed cellular phone purchases in excess of $100 million while improving inventory turn from 30 days to 20 days and realized $800K annual savings.Drove selection and negotiations for new advertising and pr agencies. Selected design company for sales and customer collateral and newsletters.Restructured dealer co-op program to lower cost and improve media efficiency by 35%.Established database-marketing group to identify, analyze, and segment customers for targeted direct mail and telemarketing offers to increase sales and lower churn.Promoted to VP Marketing from Marketing Manager (1988) and Director of Marketing (1991)

Managed the product evaluation, selection, pricing, forecasting and lifecycle for a variety of business telephone and voicemail systems. Provided business-to-business sales and marketing support for 100 sales reps.

Developed product forecasts, sales tracking programs and contests. Researched, analyzed and set up market profiles for geographic & vertical markets nationwide. Merged Dun & Bradstreet business database and customer base. Promoted from Market Analyst and Senior Market Analyst.

Marketing In A Digital World By University Of Illinois On Coursera. Certificate October

Us Cellular Custom Executive Program - Marketing Immersion

Data Driven Marketing Executive Education Class

B.S., Business Admin/Management

Activities and Societies: Alpha Chi OmegaGraduated Magna cum Laude, held Presidential Scholarship 4 years; Course work in MBA program.