Donna Chan Email & Phone Number

Bethesda, Md, Us

Bethesda, Md, Us

Owner of the Marriott Bonvoy Moments global platform and responsible for delivering on the strategic direction of the entire product – from product development to marketing to event execution | Accountable for supporting Marriott Bonvoy member engagement and retention through the Marriott Bonvoy Moments program – Marriott’s experiential program, an area of strong competitive differentiation and a proven driver of emotional loyaltyMarketing: Oversees the execution of integrated marketing plans and associated creative assets, utilizing all global Loyalty channels: PR, email, social, digital, hotel marketing | Works with PR to develop an ongoing plan to generate media coverage | Manages existing agencies, internal sources and partners to develop pipeline of experiences and negotiate pricing | Collaborates with Partnerships in the process of evaluating and signing with new strategic partners to fuel the Moments platform | Responsible for the branding, member experience and activation of all Moments global eventsDigital: Manages Moments program technology and ongoing enhancements to digital site & content management system | Initiate and manage the evolution of Moments back end and front end digital site | Works with external platform service providers to ensure the sites are stable and functioning correctly | Monitors marketplace for innovations and advancements to plan strategic long term structure of the Moments platformStrategy and Performance: Determines pricing strategy and analyzes performance to inform future offerings | Runs the Moments fulfillment process including overseeing vendor and Customer Engagement Center resources | Collaborates with Consumer Experience, Finance and Loyalty Performance to develop and maintain performance scorecards

Bethesda, Md, Us

Implemented creative, best in class marketing practices to engage Marriott Bonvoy members and differentiate Loyalty within the industry | Supported the integration and launch of Marriott Bonvoy for over 4000 hotels | Managed the strategy, implementation and evolution of core member communications | Developed strategic marketing plans to highlight regions across the Americas based on demand | Worked collaboratively with internal and external agency resources to execute projects on schedule and on budgetMarketing Optimization: Initiated new ideas that drove increased engagement and incremental revenue | Optimized customer segmentation strategies within marketing | Tailored and localized Loyalty member communications market by market and for over 30 brands | Supported Loyalty initiatives and pilots across all consumer touch pointsStrategy and Stakeholder Relations: Supported hotel owner relations by educating on the structure of the loyalty program and marketing potential | Built relationships with the field marketing teams and advocated for Americas continent exposure in global marketing channels | Analyzed the industry and competitive marketplace to identify marketing opportunities

Bethesda , Md, Us

Loyalty Strategy: Managed The Ritz-Carlton Rewards loyalty program by pulling through strategic initiatives such as promotions, marketing, partnerships, and loyalty program member benefit enhancements | Collaborated on cross functional teams to execute initiatives across operations, digital, brand, finance, legal and sales with Marriott Rewards | Consistently maintained and optimized the Ritz-Carlton Rewards to ensure its place as the number one luxury hotel loyalty programMarketing: Managed marketing communications and channels for The Ritz-Carlton Rewards | Partnered with Marriott Rewards team to execute overarching loyalty initiatives for The Ritz-Carlton | Managed analytics for member enrollments and KPIs for marketing campaigns across paid media, print and promotions | Planned and executed member exclusive experiences through negotiating contracts andworking closely with partners to pull through activationCustomer Relationship Management: Supported key CRM initiatives for The Ritz-Carlton brand | Grew the Rewards program through new strategies to increase awareness, membership and engagement | Enhanced member experience through piloting new revenue-generating programs and developing training | Worked with properties around the globe to increase enrollments

New York, New York, Us

Drove J. Crew brand awareness through creative marketing ideas and intricate visual merchandising to fully deliver the brand’s message and image at every consumer touchpoint. Increased sales, built client base, and ensured daily goals were met. Supported the visual manager with displays, styling, and merchandising. Execute window displays, mannequin styling, and rollout duties.

Evaluated the NYCC brand to focus the organization's core mission, values, and message.Researched the competitive landscape to define NYCC amongst similar non-profits.Understood the NYCC audience, helped define who this audience is, and what we need to say to them.

Managed research communities through a web-based qualitative research program. Analyzed qualitative data to develop strategic insights for client's target consumer and industry. Established a deep understanding of target consumer's buying and use habits.

London, Gb

Analyzed data and developed insights to achieve 360 view of target consumer with Kiosk mobile communities.Consulted on brand strategy, helped lead consumer research, and built strategic platforms for clients.Evaluated the effectiveness of marketing campaigns and made suggestions for improvements to brands’ message.Designed branding components such as client presentations.

Richmond, Virginia, Us

Concentration: Communications Strategy

New York, Us

Uncovered consumer insights for new business pitches through ethnography, interviews, analytics, and using customer data software. Worked to unify PR and marketing efforts into a cohesive message. Strengthened brand strategy through rigorous consumer research, creative ideas, and data driven strategic moves to drive both revenue and category leadership.

Richmond, Virginia, Us

Planned and executed successful promotional events for R-Home and Richmond brides to drive brand awareness and audience retention. Developed high-level skills for branding and marketing to a local market. Promoted the brand in order to build and retain a strong relationship with the local audience.

Blacksburg, Va, Us

Managed over 50 residents.Responsible for over 1000 residents and the maintenance of the dormitory.Organized events, newsletters, and info sessions.

Masters, Communications Strategy

Bachelor Of Science - Bs, Marketing

Bachelor Of Science - Bs, Apparel Design