Donna Doty Email & Phone Number

Qualitative Account Service lead for key Biopharma, MedTech and Diagnostic clients.

Princeton, Nj

Market research consultant to mid-to-large pharmaceutical, biotechnology and medical technology / device firms. Provide strategic and methodological support to clients conducting multi-national research studies, both qualitatively and quantitatively. My job is to provide great answers and deep insights into our clients' business needs.Provide support to internal project teams and external clients, covering a myriad of research endeavors, such as: - Market Landscape / Discovery research- Pricing / Reimbursement (medical and drug benefit coverage / payors/ hospital P&T committees)- Target Product Profile Insights / Forecasting- Segmentation- Awareness, Usage, Trial Tracking / Branding Positioning- Simulation techniques / Conjoint Modeling- Concept / Message / Detail Aid testing

Managed the production of professional marketing, sales training and accredited CME materials for top pharmaceutical companies. Responsible for the time and budget management of all print, software, Web-based, and live meeting programs. Primary client liaison for all points of communication and presentation of initiatives throughout the project lifecycle. Accounts serviced: Merck, Phizer/Pharmacia, Novartis, Eli Lilly and Company, Bristol-Myers Squibb.

Oversaw the strategic media planning and buying activities for major consumer goods and consumer health accounts. Managed all aspects of clients' interactive and integrated marketing campaigns from initial strategy and pitch, to trafficking, reporting, final analysis and competitive review. Involved in the legal processes and prohibitions of pharmaceutical advertising. Responsible for creating effective ROI on interactive media investments and linking intiatives to existing traditional media and CRM campaigns. Primary liaison for presenting all media plans and summary of activity achievements for client accounts, including J&J, Carter-Wallace (brands now owned by Church & Dwight), Hershey, Kraft, JC Penny, and AT&T.