Donna Miceli Email & Phone Number

Jupiter, Fl, Us

Digital Transformation LeaderLead digital transformation strategies for websites and mobile apps, impacting over 5 million customers and attracting more than 30 million yearly visitors.Key Responsibilities:Leadership & Team Management: Manage two internal Centers of Excellence (UX and Adobe MarTech), leading a team of 25 full-time employees and over 75 contractor resources.Product Strategy & Roadmap Definition: Spearhead the development and execution of product strategies and roadmaps, ensuring alignment with business objectives and customer needs.MarTech Implementation & Project Delivery: Manage the implementation and adoption of Adobe Experience Cloud products, including real-time customer data platforms, driving digital transformation, marketing automation and data-driven personalized experiences.Performance Analysis: Develop digital KPIs, analyze performance metrics, and present key findings and actionable insights.User-Centered Design Advocacy: Champion human centered design processes within the organization to improve customer satisfaction and usability.Capital Investment Management: Oversee multi-million dollar capital investments and advocate for business case funding.Certifications & Expertise:Certified Usability AnalystCertified in Adobe Experience Cloud ProductsCertified Scrum Product Owner and Scaled Agile Product ManagerExpert in IT Strategic Planning, Communications, and Vendor Management

Dynamic, data-driven digital product manager responsible for product strategy, roadmap definition and delivery.- Lead agile project teams to translate customer requirements into customer experiences and journeys that deliver value and process improvements.- Collaborate with key stakeholders and leadership and develop multi-year strategic digital roadmaps based on value proposition.- Responsible for championing user-centered design process within the organization.- Manage ten direct reports and contractor resources.- Oversee program product backlog and prioritize features based on business value.Manage the user experience and design process for all digital properties.- Collaborate with internal process owners and subject matter experts. Create ideal customer experiences with a strong focus on business process improvements.- Oversee internal UX design ops team and external agencies from personas to concepts to visual designs, including low and high fidelity prototypes, wireframes and visual designs.- Lead customer research and usability strategies and testing.- Certified Usability Analyst accreditation.Lead digital analytics, testing and optimization strategies and provide insights- Lead the development, measurement and reporting of KPIs for overall customer satisfaction and experience.- Analyze and assess performance and present key findings and insights.- Develop and implement testing & optimization strategies. - Certified Scrum Product Owner and Scaled Agile Product Manager.- Lead design and development using SCRUM processes and methodology.- Manage multi-million dollar capital investment and support business case funding.- Lead Executive level communications including status reports and Governance check-ins.- Serve as a trusted advisor across the business and product teams.

Delray Beach, Fl, Us

- Managed all online marketing efforts including search engine marketing, search engine optimization, comparison shopping engines, local search, digital media, social media, and online lead generation. Negotiated contracts and media costs with vendors and manage relationships with multiple internet marketing agencies- Developed strategic plans to drive online sales through search engine marketing. Analyzed and monitored campaign performance for 15,000+ keywords. Optimized campaigns by constantly testing and enhancing ad creative, improving landing page destinations and designs and other techniques to improve revenue/sales and efficiency. - Worked directly with the comparison shopping engines to merchandise products effectively and efficiently to increase revenue and gross profits. - Implemented new customer acquisition initiatives for the company including digital media advertising, pay for performance programs, re-marketing/shopping cart abandonment programs and other programs.

Boca Raton, Florida, Us

- Developed and implemented the strategic online marketing plan for ADT.com and all web based customer applications. - Identifed and designed the strategic and long-range e-commerce goals and coordinated efforts across IT functions to support company's business strategy.- Defined the marketing requirements for ADT.com and managed the product development process by translating user testing and customer support feedback into feature/function requirements.- Managed all digital marketing efforts, including SEO/Organic Search, Paid Search (PPC), Internet Yellow Pages, Online Promotions, Affiliate Marketing programs and Email marketing.- Managed multi-million dollar budget and direct reports.

Parsippany, Nj, Us

- Managed internet development projects for 10 hotel brand websites (www.daysinn.com, www.howardjohnson.com, www.ramada.com, www.super8.com, etc.) and 7 franchisee brand extranet websites - Worked with Brand Marketing teams and outside partners/vendors to develop business requirements for each E-Commerce initiative - Developed and managed project plans outlining the business needs for each project - Responsible for final User Acceptance Testing for all projects - Established usability procedures and guidelines for new website development projects - Managed the technical support and worked with the IT department to resolve any reported issues

Parsippany, Nj, Us

- Designed and developed a wide range of educational and entertaining training programs, including: Computer Based training (CBT) and Web Based training (WBT) programs, Instructor-led and self-paced training programs, PowerPoint presentations and scripts, Video and Electronic Distance Learning (EDL) scripts and materials, Training materials: brochures, catalogs, manuals, and promotional pieces - Managed audio visual equipment and computer systems for seven internal training rooms and equipment used in the field for regional workshops