Donna Miranda Email & Phone Number

Kirkland, Wa, Us

New York, Ny, Us

Managed and grew relationships with retail partners. Developed, executed and exceeded sales plan expectations within assigned territory.• Territory fell into the Top 5 volume within US, and ran largest variance vs PL (+8% over US TTL performance)• Developed and executed sensory training in the Fragrance territory, resulting in top-level results.• Analyzed sales data and inventory levels locally to support increased sales trends and enable greater growth.• Consistent internal communication streamlined processes and procedures to enhance efficiency.

Deerfield, Il, Us

Supported Directors of Pharmacy & Retail Operation in driving overall Beauty Strategy for Walgreens in respective region within Washington & Alaska.•Guided and developed Beauty Consultants in-store. Delivered product education to internal key stakeholders within all levels.•Accountability to deliver beauty sales targets, along with other key metrics•Partnered with all levels of leadership to influence behaviors that aligned with driving the overall Walgreens Beauty Strategy.•Position impacted by corporate reorganization and elimination of the BAE positions.

Partnered with Owner Dentist, in an individual PDS office. Ownership of modeling company cultures, training to core values and standards needed to successfully drive revenue and profit growth. • Managed Front and Back Office teams, providing training, counseling, and coaching to drive revenue growth.• Resolved staff and patient issues by developing creative solutions, ensuring compliance with regulations.• Controlled expenses to meet monthly goals and budget, proficient in cash management and accounting protocols.

New York, New York , Us

Managed retail volume of $12M, 89-door region, comprised of Ulta, Sephora, Macy’s and Nordstrom. Focused on driving sales by executing strategies and initiatives within retailers. Built strong retail partnerships with account partners of all levels. Developed 3 direct reports (Executive Sales and Education Manager). • Achieved Best Regional Retail Performance vs LY, 2017-2019• Achieved Best Retail Performance vs LY in 2019, for Ulta Account, running growth vs 2018. Performed 4 points stronger than TTL Ulta.• Consistently beat Event Goal, including achievement of 3rd largest event volume in 2019, with 1.5% Event Penetration (vs 1.1% TTL US Event Penetration)• Recruited 4 top tier talent to join the company (based on prior business relationships and reputation). • Developed one executive for promotion to Regional.• Award Achievements include Regional of the Year 2018 and 2020, based on sales & territory performance.

New York, Ny, Us

Manage retail volume of $44M, 13 store district. Managed 5 direct reports (Account Coordinators). Focused on development of Sales Managers by role modeling coaching expectations, and elevating coaching skill set. Direct consistent merchandise execution, based on national guidelines and standards. Identify areas of opportunities and recommend solutions. Oversaw event planning and execution of GWP and major events within district. Led seasonal and event floor planning process. Communicated and presented priorities, strategies and direction to the district, via weekly newsletter, and seasonal strategy meetings. • Achieved retail growth of 14%, over 6 years• Outperformed total store performance in district, by 10%. • Increased cosmetic and fragrance penetration by 4.0% over 6 years, representing 19% of total store business, and outperforming company penetration by 3%• Developed Cosmetic Focus Days with in-depth talent analysis, to develop bench strength, succession plans and high performing teams. • Focus on store level event strategy and development of booking workshop, enabled events to represent 24% of total business, with an increase of 15% over 6 years.• Award Achievements include: 2011 South Seattle District Merchant of the Year, 2011 Make MAGIC Award Winner for Driving and Making Results and 2012 & 2013 Top My Client Performance in Northwest Region, Northwest Cosmetic District Merchant Spring 2016

Paris, Fr

Managed all aspects of driving and achieving retail sales within $1.8M, 16 store district encompassing Macy’s and Sephora doors. Maintained ongoing monitoring, coaching and motivation of Benefit and Sephora personnel. Effectively planned and executed new product launches with in-store activity focused on exceeding retail results. Taught, coached, motivated and developed selling personnel. Ensured counters and gondolas were properly merchandised for maximum visual exposure.• Implemented of business systems, forms and trainings resulting in 6-month swing in comp business of 20 points. Individual territory trend went from performing below total company by 10 points, to running like YTD trend as Total Company. • Developed Brand Artist program for 5 Sephora doors in Denver market, resulting in increased sales growth of +35% (stores running -2%, six months prior)

Phoenix, Arizona, Us

Supervised and directed all aspects of PetSmart Services, including salon, training, pet care, and Pets Hotels, within $62M, 12 store district. Facilitated upgrade of salon, pet training and Pets Hotel staffing (including interviewing, hiring, performance appraisals, and training employees). Developed and maximized services sales and earnings potentials at each assigned store within district. Provided training, leadership and assessment of manager and associate performance. Ensured communication and execution of company strategic plans, at store level. Ensured superior customer service was being given in stores.• Salon focus resulted in 68% reduction in Forecast Variance. • Provided focus on Salon Manager development with management training, and development of Weekly Business Review Tool. Add-On training and tracking led to best district performance in region in 2008. • Took district from being understaffed to fully staffed, via continual development of bathers into Academy Training Programs. Controlled labor management, bringing district from 108% payroll efficiency down to 100% payroll efficiency for 2008-year end.• Implemented Pet Care Manager training. Developed Monthly Pet Care Tracker, resulting in a 3% retail swing, which enabled the district to beat company performance at year end. Beat 2008 Pet Loss Forecast by 6%.

Paris, Fr

Regional Sales Director, Pacific Northwest (2003-2007)Territory Volume of $48M encompassed 105 retail doors within 6 states and 7 retail accounts. Maintained annual demonstration budget of $3.8M (375 Beauty Advisors and 7 Account Coordinators), and $1M annual Media, Freelance, and T&E budgets. Developed, championed and executed regional initiatives. Responsibility of 5 direct reports (Account Executives) included setting & maintaining performance standards, as well as annual reviews and determining salary increases.Regional Sales Manager, Northern California (2000-2003)Territory volume of $60M encompassed 87 retail doors within 3 retail accounts. Maintained annual demonstration budget of $4.7M (470 Beauty Advisors and 9 .Account Coordinators), and .8M annual Media, Freelance and T&E budgets. Monitor and managed staff of 7 direct reportsAccount Executive, Southern California and New York Metro (1993-2000)Various account responsibilities included: Robinson's May California ($8M), Bloomingdales New York ($11M) and Macy's New York ($13M)Award achievements included: Rookie of the Year 1993, AE of the Year 1994, AE Excellence Awards 1994, 1995, 1998, 1999.