Donna Miranda Email & Phone Number

Kirkland, WA, US

New York, NY, US

• Managed and grew relationships with retail partners. Developed, executed and exceeded sales plan expectations within assigned territory.
• Territory fell into the Top 5 volume within US, and ran largest variance vs PL (+8% over US TTL performance)
• Developed and executed sensory training in the Fragrance territory, resulting in top-level results.
• Analyzed sales data and inventory levels locally to support increased sales trends and enable greater growth.
• Consistent internal communication streamlined processes and procedures to enhance efficiency.

Deerfield, IL, US

• Supported Directors of Pharmacy & Retail Operation in driving overall Beauty Strategy for Walgreens in respective region within Washington & Alaska.
• Guided and developed Beauty Consultants in-store. Delivered product education to internal key stakeholders within all levels.
• Accountability to deliver beauty sales targets, along with other key metrics
• Partnered with all levels of leadership to influence behaviors that aligned with driving the overall Walgreens Beauty Strategy.
• Position impacted by corporate reorganization and elimination of the BAE positions.

• Partnered with Owner Dentist, in an individual PDS office. Ownership of modeling company cultures, training to core values and standards needed to successfully drive revenue and profit growth.
• Managed Front and Back Office teams, providing training, counseling, and coaching to drive revenue growth.
• Resolved staff and patient issues by developing creative solutions, ensuring compliance with regulations.
• Controlled expenses to meet monthly goals and budget, proficient in cash management and accounting protocols.

New York, New York, US

• Managed retail volume of $12M, 89-door region, comprised of Ulta, Sephora, Macy’s and Nordstrom. Focused on driving sales by executing strategies and initiatives within retailers. Built strong retail partnerships with.
• Achieved Best Regional Retail Performance vs LY, 2017-2019
• Achieved Best Retail Performance vs LY in 2019, for Ulta Account, running growth vs 2018. Performed 4 points stronger than TTL Ulta.
• Consistently beat Event Goal, including achievement of 3rd largest event volume in 2019, with 1.5% Event Penetration (vs 1.1% TTL US Event Penetration)
• Recruited 4 top tier talent to join the company (based on prior business relationships and reputation).
• Developed one executive for promotion to Regional.

New York, NY, US

• Manage retail volume of $44M, 13 store district. Managed 5 direct reports (Account Coordinators). Focused on development of Sales Managers by role modeling coaching expectations, and elevating coaching skill set..
• Achieved retail growth of 14%, over 6 years
• Outperformed total store performance in district, by 10%.
• Increased cosmetic and fragrance penetration by 4.0% over 6 years, representing 19% of total store business, and outperforming company penetration by 3%
• Developed Cosmetic Focus Days with in-depth talent analysis, to develop bench strength, succession plans and high performing teams.
• Focus on store level event strategy and development of booking workshop, enabled events to represent 24% of total business, with an increase of 15% over 6 years.

Paris, FR

• Managed all aspects of driving and achieving retail sales within $1.8M, 16 store district encompassing Macy’s and Sephora doors. Maintained ongoing monitoring, coaching and motivation of Benefit and Sephora personnel..
• Implemented of business systems, forms and trainings resulting in 6-month swing in comp business of 20 points. Individual territory trend went from performing below total company by 10 points, to running like YTD trend.
• Developed Brand Artist program for 5 Sephora doors in Denver market, resulting in increased sales growth of +35% (stores running -2%, six months prior)

Phoenix, Arizona, US

• Supervised and directed all aspects of PetSmart Services, including salon, training, pet care, and Pets Hotels, within $62M, 12 store district. Facilitated upgrade of salon, pet training and Pets Hotel staffing.
• Salon focus resulted in 68% reduction in Forecast Variance.
• Provided focus on Salon Manager development with management training, and development of Weekly Business Review Tool. Add-On training and tracking led to best district performance in region in 2008.
• Took district from being understaffed to fully staffed, via continual development of bathers into Academy Training Programs. Controlled labor management, bringing district from 108% payroll efficiency down to 100%.
• Implemented Pet Care Manager training. Developed Monthly Pet Care Tracker, resulting in a 3% retail swing, which enabled the district to beat company performance at year end. Beat 2008 Pet Loss Forecast by 6%.

Paris, FR

Regional Sales Director, Pacific Northwest (2003-2007)Territory Volume of $48M encompassed 105 retail doors within 6 states and 7 retail accounts. Maintained annual demonstration budget of $3.8M (375 Beauty Advisors and 7 Account Coordinators), and $1M annual Media, Freelance, and T&E budgets. Developed, championed and executed regional initiatives..