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Dynamic Manager with decades of industry shifting experience she is excellent in leading people to achieve more than they believe they could. Company evangelist with a history in brand management and rebranding product lines, product development and launches, sales, fundraising and donor development-exceeding expectations and delivering results across multiple industries in the for-profit and the non-profit world. Experienced in:--leading teams through change management. --business planning, marketing plans and tactical planning. --succession planning and developing employees.--leading programs that engage new consumers and capitalize on untapped revenue opportunities —developing and introducing innovative products into the marketplace. --utilizing emerging platforms and designing campaign collateral to grow brand awareness. --accurately assessing business needs and allocating necessary resources to enhance brand positioning. --special event and conference planning. --communication development and managing teams to create successful campaigns that penetrate competitive markets.
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Chief Marketing OfficerJoni And Friends Jun 2024 - PresentAgoura Hills, Ca, Us -
Sr. Vice President (Svp), Marketing And Brand DevelopmentJoni And Friends Nov 2017 - PresentAgoura Hills, Ca, UsDirect marketing communication with donors, developing relationships, managing marketing communications including direct mail, email marketing and special events.
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Business And Leadership DevelopmentJust Reboot- When Business As Usual Isn'T Working. Jan 2015 - Jan 2019Certified Leadership Development expert and consultant with the John Maxwell Team. Consulting with Clients on health of their business. Create strategic plans for business turnaround and growth. Consult with clients on best practices and strategic changes that can result in growth and profitability. General business management consulting.
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Marketing Merchandise ManagerWilliamson Dickies And Vf Corp Dec 2016 - Nov 2017Strategy and market research for new product launch. Business planning for new business categories,. Work with Product Development on new product launches and on new categories of business.
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Director Of U.S. Training And ResourcesKidz At Heart International May 2015 - Mar 2017 -
Strategic Management And Marketing LeaderBownet Sports Jan 2015 - Mar 2017Camarillo, Ca, UsSTRATEGIC MANAGEMENT AND MARKETING LEADER My role is to provide branding direction and management, to invest in growth of talent resources through business and management coaching for entry level to mid level managers. Corporate event planning. International business planning laying the ground work for international expansion during 2016.– Established a branding conference to unveil the new brand story. – Grass roots marketing campaigns – Coaching and management counseling for mid-level managers promoting healthy growth and succession planning within the organization.– Established decision-making parameters for event sales and promotion teams to increase profitability. -
Publishing And Marketing DirectorGospel Light Oct 2005 - Dec 2014UsIn this role I am responsible for product creation and branding and the communication of that message about that product line to the direct consumer using traditional media, social media and digital marketing platforms- an integrated approach between product vision and marketing execution. I am responsible for the look and message of the brand including final P&L responsibility. -
Brand Manager/ Williamson Dickies SportswearDynasty Apparel Aug 2000 - Dec 2005In this position I was responsible for the Design, Development and Branding of the Williamson Dickies Brand of Licensed Young Menswear. Including sales presentations, pricing and margin requirements and retail partner presentations.
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Vp Of ApparelK-Swiss Dec 1996 - Feb 2000Los Angeles, California, UsComplete responsibility from Design to delivery for the apparel line at this company, including business growth, and bottom line P&L responsibility -
Director Of Corporate Marketing And Product DevelopmentBenetton Sportsystem 1990 - 1996
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Senior MerchandiserAdidas 1985 - 1990Herzogenaurach, Bavaria, DePart of a team of developers who transformed athletic apparel and footwear in the USA. Life time of experience with professional athletes, music artists, and international business. Part of the team led by Rob Strasser in bringing the new logo to life.
Donna Lucas Skills
Donna Lucas Education Details
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Philadelphia UniversityApparel Merchandise Management
Frequently Asked Questions about Donna Lucas
What company does Donna Lucas work for?
Donna Lucas works for Joni And Friends
What is Donna Lucas's role at the current company?
Donna Lucas's current role is Chief Marketing Officer (CMO).
What is Donna Lucas's email address?
Donna Lucas's email address is do****@****cas.net
What is Donna Lucas's direct phone number?
Donna Lucas's direct phone number is +180531*****
What schools did Donna Lucas attend?
Donna Lucas attended Philadelphia University.
What are some of Donna Lucas's interests?
Donna Lucas has interest in Children, Economic Empowerment, Education, Disaster And Humanitarian Relief, Health.
What skills is Donna Lucas known for?
Donna Lucas has skills like Leadership, Marketing, Copywriting, Social Media, Publishing, Marketing Strategy, Newsletters, Management, Books, Copy Editing, Advertising, Product Development.
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