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Donna Orender is a corporate business leader having led growth and innovation in several high-profile companies. She has been recognized as one of the top 10 Most Powerful Women in Sports and one of Newsweeks100 most Influential people in the business of sports and is a best-selling author with her 2018 release of WOWsdom! the Girl's Guide to the Positive and the Possible.Currently the CEO of Orender Unlimited, Donna utilizes her expansive experience in guiding both established and new companies in leveraging successful growth and brand strategies across a myriad of industries, with a focus on sports, digital, media, entertainment and diversity. She serves on several boards including public, private as well as not for profit community serving agencies. In 2011 Donna launched Generation W, a dynamic platform of education, inspiration and connection for women and girls after serving 6 years as President of the WNBA and 17 years in a senior executive role at the PGA TOUR. Her experience in media, digital, entertainment, programming and brand has been a plus in the growth of Generation W. In addition to the signature Generation W event, a leadership/mentorship program for high school girls, Generation WOW as well as a leadership volunteer event focused on community change, Generation WORKS have been launched. In 2018 Donna published her first book, WOWsdom! The Girl’s Guide to the Positive and the Possible. WOWsdom! is jam-packed with letters, activities, and life-changing advice. It celebrates the connection of the WOW of girls and the WISDOM of women and lets girls know they are not alone in this world. In letters written to themselves, women, men, and girls from all walks of life share their hard-earned wisdom for girls who are seeking guidance and inspiration. Donna believes when we live together and learn together, we will ultimately lead together. Check out wowsdom.com to learn more.A sought after speaker, Donna speaks around the world on leadership, change, gender equity and diversity.
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CeoOrender UnlimitedJacksonville Beach, Fl, Us
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Public Company Board MemberGoal Acquisition Corporation Feb 2021 - Present
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CeoOrender Unlimited Jan 2011 - PresentOrender Unlimited is a Jacksonville based consulting and advisory firm. Donna, who is a recognized business leader, trailblazer, game changer and executive utilizes her expansive experience in guiding both established and new companies in creating positive and inclusive cultures and leveraging successful growth and brand strategies across a myriad of industries.Orender Unlimited helps companies navigate unchartered waters, forge new and innovative paths and solutions to create growth and innovation, while building teams and belief systems around success. We focus on that special ability to bring a fresh eye, a keen analysis and a unique ability to lead people in new directions, build bottom lines and deliver targeted results.Some of her clients include: PGA, Solera Capital LLC, Fathead, FanVision, and Palm Beach State College.
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Board MemberWorld Surf League Mar 2013 - PresentEl Segundo, California, UsFounding Board Member of the WSL, a global lifestyle, digital and elite championship sports enterprise. -
CeoGeneration W, Inc. Feb 2011 - PresentJacksonville Beach, Fl, UsGENERATION W was inspired by the belief that when people - especially women - come together, magic happens. It was launched as a one-day event in April 2012 with the goal of bringing women together and to build thought leadership, confidence and engagement around the currency of great ideas.GENERATION W immediately struck a resonant chord which has resulted in an ever-growing and enthusiastic community that embraces the guiding tenets of education, inspiration andconnection. GENERATION W is a dynamic, energized and action oriented community that is motivated to make a difference in the world. It is an on demand platform, responsive to the growing needs and requests of its participants to bring their whole selves to the process of improving family, work, community and beyond.GENERATION W now includes Generation WOW, a program that focuses on the teenage girl sharing the lessons of the positive and the possible through a yearlong mentorship program, and Generation WORKS, a dedicated day of service led by women wielding weapons of mass construction. -
PresidentWnba (Women'S National Basketball Association) Jan 2005 - Dec 2010New York, Ny, UsDonna served as President of the Women’s National Basketball Association for six years, leaving the position in December 2010. Her responsibilities included the oversight of all league operations including both the business and competitive aspects of the league. During her tenure, with her focus on revitalizing the brand, its value and relevance, the league experienced four years of consecutive attendance growth, after many years of decline. She successfully guided the league to increased television ratings, digital growth, and merchandise sales. The league continues to benefit from an eight year contract extension with Disney/ABC/ESPN which for the first time included broadcast rights fees and an unprecedented six year Collective Bargaining agreement. In addition, she was able to open new markets, bring in new owners and help innovate in both the digital and sponsorship business areas. -
Senior Vice President/Office Of The CommissionerPga Tour Mar 1987 - Jan 2005Ponte Vedra Beach, Fl, UsDonna spent 17 years at the PGA TOUR leading the negotiating team that changed the paradigm for how PGA TOUR golf was both packaged and sold for television resulting in significant growth for the TOUR. She was responsible for developing strategic direction across all business lines including direct oversight of brand management, advertising and digital strategy. Prior to moving into the Office of the Commissioner, Donna oversaw the TOUR’s global television and production businesses. Driving exponential growth, she led both the creative scope and business depth of PGA TOUR Productions domestically and abroad.Donna’s business career began after playing 3 years in the Women’s Professional Basketball League, the WBL where she earned All-Star status. This experience enabled her to work in network television sports at ABC and later in cable television at SportsChannel before forming her own production company.
Donna Orender Skills
Donna Orender Education Details
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Queens CollegePsychology
Frequently Asked Questions about Donna Orender
What company does Donna Orender work for?
Donna Orender works for Orender Unlimited
What is Donna Orender's role at the current company?
Donna Orender's current role is CEO.
What is Donna Orender's email address?
Donna Orender's email address is or****@****our.com
What is Donna Orender's direct phone number?
Donna Orender's direct phone number is +190460*****
What schools did Donna Orender attend?
Donna Orender attended Queens College.
What skills is Donna Orender known for?
Donna Orender has skills like Sponsorship, Sports Marketing, Event Management, Sports, Event Planning, Social Media Marketing, New Media, Public Relations, Marketing Strategy, Social Media, Integrated Marketing, Marketing.
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