My passion for marketing began with a love affair with writing. I started in newspaper reporting and saw firsthand the impact of storytelling. When I launched my marketing career, I quickly learned how to multiply that impact by leveraging branding, positioning and multiple integrated communication strategies and platforms. Tracking that impact has groomed me to be a strategic marketer leading value-added integrated marketing programs designed to drive business goals, generate positive results with a focus in high-tech, emerging software companies. Specialties: Public Relations, Analyst Relations, Lead Generation & Customer Acquisition Programs, CMS and Web Site Optimization, Corporate Messaging and Re-branding, Company and Product Positioning, Branding, Product Marketing, Integrated Marketing Strategies, Social Selling, Collateral, Partner Marketing, PR & Analyst Communications, Global/International Marketing Programs
Listed skills include Lead Generation, Salesforce.Com, Start Ups, Strategy, and 34 others.