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My passion for marketing began with a love affair with writing. I started in newspaper reporting and saw firsthand the impact of storytelling. When I launched my marketing career, I quickly learned how to multiply that impact by leveraging branding, positioning and multiple integrated communication strategies and platforms. Tracking that impact has groomed me to be a strategic marketer leading value-added integrated marketing programs designed to drive business goals, generate positive results with a focus in high-tech, emerging software companies. Specialties: Public Relations, Analyst Relations, Lead Generation & Customer Acquisition Programs, CMS and Web Site Optimization, Corporate Messaging and Re-branding, Company and Product Positioning, Branding, Product Marketing, Integrated Marketing Strategies, Social Selling, Collateral, Partner Marketing, PR & Analyst Communications, Global/International Marketing Programs
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Chief Marketing OfficerDynamo Software Apr 2022 - PresentWatertown, Ma, UsDynamo gives alternatives investors a Performance Edge, empowering them to efficiently scale their firm to capitalize on the growing wave of private market opportunities. With the Dynamo Alternative Investment Platform, Limited and General Partners can now run a tightly integrated firm, putting all their data to work to accelerate operations across front, middle, and back office, unleashing teams to work smarter, and allowing leaders to make better investment decisions and scale their firm. Dynamo has a global footprint with operations across North America, EMEA, APAC, and UAE.
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Chief Marketing OfficerSontiq (A Transunion Company) Jun 2019 - Apr 2022Nottingham, Maryland, UsSontiq (pronounced Son-tick), a TransUnion company, is an intelligent identity security company arming businesses and consumers with a full range of award-winning identity and cyber monitoring solutions, as well as best-in-class restoration and response offerings. Sontiq products empower millions of customers and organizations to be less vulnerable to the financial and emotional consequences of identity theft and cybercrimes. Sontiq has an outstanding track record for delivering high-touch support and fraud remediation services, demonstrated through its 99% customer satisfaction ratings. www.sontiq.com -
Chief Marketing OfficerIdentityforce (A Sontiq Brand) Aug 2018 - Apr 2022Framingham, Ma, UsEZShield, a portfolio company of The Wicks Group (“Wicks”) and the leader in digital identity protection and resolution, has acquired IdentityForce, the #1 rated identity theft protection provider for businesses and consumers. The acquisition expands EZShield’s identity protection ecosystem by nearly 50 percent, providing partners in every industry, businesses of all sizes, and consumers with the most secure capabilities and rapid restoration services. Learn more about EZShield here: www.ezshield.com -
Svp, MarketingIdentityforce (A Sontiq Brand) Oct 2016 - Aug 2018Framingham, Ma, UsFor 40 years, IdentityForce, Inc. has provided best-in-class, highly scalable, award-winning identity theft, privacy and credit protection solutions to consumers, businesses, and government agencies. With IdentityForce, members benefit from the most robust and award-winning identity protection, going as deep as Dark Web monitoring to keep personal information safe. A pioneer of identity protection, IdentityForce’s innovation and customer-centric approach has made the company a trusted partner for both organizations and individuals. IdentityForce also provides custom-tailored programs to organizations enabling them to build closer relationships and additional revenue streams. In 2015, the U.S. government awarded IdentityForce elite Tier One status as an approved provider of identity protection services for data breaches affecting over 21.5 million people.
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Vice President, MarketingAternity, Inc. Nov 2007 - Sep 2016Cambridge, Massachusetts, UsAternity's End User Experience monitoring uniquely provides the context, visibility, and proactive analytics required to support the paradigm shift from a data center-centric to a user-centric computing model. As someone who thrives on accelerating the trajectory of high-tech companies, I was responsible for Aternity's corporate marketing. Aternity was acquired by Riverbed Technology in August 2016: https://www.eweek.com/networking/riverbed-extends-app-monitoring-to-end-user-devices/. -
Director, Marketing CommunicationsStreambase Systems, Inc. Nov 2005 - Oct 2007Palo Alto, California, UsResponsible for developing programs and campaigns to position StreamBase as a market leader and generating external demand for the company's products — including all aspects of direct marketing and lead generation, sales and product collateral, events (seminar, tradeshows, Webcasts), website and e-marketing, and coordinating/managing press/analyst relations. -
Director, Marketing CommunicationsService Integrity Apr 2005 - Oct 2005UsSpearheaded variety of corporate marketing initiatives including establishing sales target audiences and value propositions, creating a monthly webinar program, and developing a customer reference program. Also responsible for public relations and analyst strategies and execution of lead generation programs. Worked alongside executive team to re-launch corporate Web site, redefine company messaging and positioning, and establish corporate vision and product innovation. -
Marketing Communications & Public Relations DirectorSalesnet Nov 2000 - Apr 2005Responsible for development, implementation, and management of marketing plans and programs for the company, overseeing various operations for public relations, analyst relations, advertising, and lead development. Also responsible for branding, company and product positioning, corporate messaging, and developing key proof points for company leadership and product line innovation. Continually worked to identify strategies to reinforce core value proposition(s), business benefits, and the company's commitment to its overall mission and vision. Well-proven skills and dedication spurred continual advancement within the marketing organization.
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Marketing ManagerVigil Technologies Apr 2000 - Nov 2000Job concentration for start-up ASP included the selection, coordination, and implementation of all aspects for company sponsorship and exhibition at national trade show events. Also assisted with the development and implementation of collateral behind online intelligence product line.
Donna Parent Skills
Donna Parent Education Details
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Umass BostonPolitical Science
Frequently Asked Questions about Donna Parent
What company does Donna Parent work for?
Donna Parent works for Dynamo Software
What is Donna Parent's role at the current company?
Donna Parent's current role is Chief Marketing Officer at Dynamo Software.
What is Donna Parent's email address?
Donna Parent's email address is do****@****hoo.com
What is Donna Parent's direct phone number?
Donna Parent's direct phone number is +150847*****
What schools did Donna Parent attend?
Donna Parent attended Umass Boston.
What skills is Donna Parent known for?
Donna Parent has skills like Lead Generation, Salesforce.com, Start Ups, Strategy, Social Media, Marketing Strategy, Crm, Marketing Automation, Management, Direct Marketing, Analytics, Eloqua.
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