Donna Shaw Email & Phone Number

RETIRED Freelance Marketing & Communications Consultancy - working with a number of key clients across the IT and Education sectors and delivering integrated marketing and communication campaigns across Europe and USA.

United Kingdom

Head of Marketing for Ryder Systems.Ryder Systems is an innovative specialist in the development and provision of ‘Partner Settlement & Analysis’ technologies. Their web based ‘Atlas’ solution is used extensively by mobile operators for effective automation and calculation of monthly revenue out-payments to telco partners and aggregators for:• Premium SMS• RCS (Rich Communiction Services)• Direct Carrier Billing & Charge to Bill services• A2P (Application to Person)

Lancashire, Uk

Head of Marketing responsible for managing the global marketing operations at Enghouse Networks. Enghouse Networks technology helps next generation communication service providers drive sustainable growth, in a competitive marketplace. They build long term trusted relationships, leveraging decades of industry experience built on an innovative company culture. Their best of breed technology is widely deployed across the globe helping service providers respond quickly and efficiently to market demand, helping to optimize their service fulfilment processes and building stronger, more profitable relationships with their customers.

Blackburn, United Kingdom

Developing, integrated global marketing campaigns through which to promote CTI Group’s complete range of products and services. Lead responsibility for analyst and media relations, web content and key driver of social media strategy. Development of digital communications, for outreach to a wide range of sector specific target audiences, including customers. Development of marketing collateral, press releases and thought leadership articles. Monitoring and reporting on effectiveness of all marketing communications. Maintaining an effective internal communications channel to ensure that all relevant company departments are informed of marketing activities and plans. Developing marketing strategy and budgets in line with company objectives, Analysing potential strategic partner relationships and investigate and evaluate market developments and inclinations.

Headed up Dynamax Technologies Global Marketing and Communications programs. Responsible for strategic planning, budgetry control, implementation and channel partner program development. Also developed company web site with integrated channel partner resource pages.

Develop integrated internal and external marcomms strategy for the BT HP Alliance teams - working in line with BT. Develop the BT HP Alliance brand together with marketing collateral. Liaise with PR and analyst communities to raise awareness of the BT HP Alliance. Develop and manage account based marketing/communications plans for alliance key accounts across various industry sectors. Develop and maintain BT HP Alliance intranet sites for use across both HP and BT.

Develop and deployment of internal and external communications stratetgies. Integration of sales strategy into marketing and communications planning. Develop and deliver key projects for research, customer satisfaction, events. Develop marketing collateral alongside product launches and campaigns. Manage budgets and assets to deliver marketing campaigns. Develop key marketing and PR relationship programs across Europe and US.

Marketing Management, Marketing

Diploma, Public Relations (Cipr)

Activities and Societies: Member of CIPR, CIM, IDM

Diploma, Leadership Training For Management

Activities and Societies: Dale Carnegie ALUMNI