Donna Kirk (Cppp) Email & Phone Number

Brisbane, Qld, Au

Beaudesert, Queensland, Australia

Responsible for the financial, facility and resource management of the largest public high school located on the edge of the Scenic Rim. 1200+students, 175 staff and a diverse community that is both rural and urban.A growing community facing numerous challenges around housing, economics and societal expectations makes for an exciting time to support change.Remembering at all times Māku e kii atu, he tāngata, he tāngata, he tāngata. What is the most important thing in the world? Well, let me tell you, it is people, it is people, it is people

Using my extensive program, project and communications management in an entirely different environment.Managing everything including financial support from the community for events such as Award ceremonies, ANZAC commemorations, leadership investiture, graduations and formals all of which require management and organising. Creating structure around social media that delivers increased community engagement. Expanding and strengthening community relationships providing more opportunities to share the good news stories. Writing and submitting award submissionsStakeholder engagement and community participation initiating and managing numerous relationships both internally and externally. Identifying areas of improvement for community engagement with families, businesses and community leaders. Collaborating with other key staff including the Industry Liaison Officer, Link & Launch officer; Heads of Departments to ensure the delivery and positive outcomes of programs and projects all form part of the role of marketing and events officer.In addition, there is the background administrative aspect of collating school planners for each year, managing school calendars and trying to ensure the needs of sponsor/student/teacher/principal/community/Department are met!It is a leadership role that requires project and communication management skills, financial acumen, and commercial understanding along with a desire to make a difference each day you walk through the school gate!

Brisbane, Queensland, Australia

• Lead the development team, focusing on working with industry and government through stronger partnerships• Identify and cultivate partnerships with federal and state government contacts and departments • Evaluate performance and productivity, identifying continuous improvement opportunities• Develop and implement growth strategies, conducting extensive research to underpin strategic decisions• Oversee daily business operations, including compliance and tender evaluations and responses• Project manage new products to market, including marketing, sales and stakeholder engagement• Control budgets, analysing accounting and financial data to identify cost-saving options and optimise revenue• Train and develop Web development specialists and staff and facilitate Mental Health First Aid coursesHighest Achievement• Developed and implemented business growth strategies, growing the business from 5 to 13 permanent staff

Brisbane, Queensland, Australia

* Supported and drove governance across the Chapter including managing Chapter Council and Sub-Committee requirements.* Project managed all QLD events including monthly, quarterly, and annual keynote speakers.* Led a B2B focus across State Government, Council, Education, Health, Construction and Infrastructure sectors* Cultivated mutually beneficial community relationships through business development and project management* Initiated and implemented a regional growth and engagement strategy, with regular live streaming opportunities* Managed an increased membership and awareness drive through innovative, inspiring and exciting events* Secured sponsorship and grants, which increased financial support for the QLD branch* Oversaw state-level financial management, including managing P&L, setting budgets and KPIs* Coordinated up to 4 events in various locations across QLD each month for a significant sized membership base* Hosted former NZ Prime Minister and Head of the UNDP, The Rt Hon Helen Clark, including sourcing sponsorship, coordinating the event and following up to build on the momentum of the visit inspiredHighest Achievement• Increased member engagement from 46.7% to 51.8% and increased the documented member satisfaction (NPS score) by 13% within 12 months

Brisbane, Australia

• Led and managed Marketing & Brand redesign project with a more streamlined communications plan, providing identifiable outcomes and reducing spend• Advised on CX, developing a customer-centric sales plan for branches to improve service and community awareness• Researched trends and performed customer analysis to underpin strategies and increase incoming calls by 115% • Implemented processes to reduce labour content and create process-driven marketing• Increased month on month website traffic by 30% using social media and Google AdWords• Reported to the board every month on results and the plan of action for the coming periodHighest Achievement• Delivered a major industry event on the Gold Coast, managing 10k people and ensuring 5k people who live with disabilities experienced the magic. Simultaneously managed 2 online competitions and 84 organisations and events.

Brisbane, Australia

• Facilitated key marketing and communications projects and customer analysis during a significant market shift• Formulated the LAM strategy for implementation at a branch level to build productive community relationships• Facilitated and presented at numerous customer information workshops, confidently addressing customer questions• Improved readership of internal monthly staff newsletter from 12% to 36% with higher engagement rates• Introduced a social media strategy, with immediate engagement and an increase in website and call centre traffic • Implemented an outreach PR Platform, which increased media communications by 20%Highest Achievement• Increased website traffic by 91%, compared to the previous YoY results, via a new LAM strategy* Developed Local Area Marketing Project

Hendra

• Supported the growing finance and hire firm in an operational and sales, and marketing capacity• Led a team of 5 branches, initiating guidelines to systemise the Marketing and Communications Department• Collaborated with dispersed teams in Australia and Manilla, with 4 of 5 direct reports based offshore • Performed agency and supplier management and implemented a robust CX process and feedback forum• Oversaw a digital marketing budget of $1mil over 3 entities and marketing processes such as brand and social media• Managed digital marketing and KPIs, reporting on team performance to management and owners each month• Improved results by 22% via a $300k Google AdWords Campaign and increased connection and conversion by 30% via email and social media marketingHighest Achievement• Reduced complaints from 8% to only 1% within 3 months by formulating a complaint management process

Brisbane, Queensland, Australia

• Coached franchisees, promoting local area marketing techniques in line with business planning• Delivered training on customer experience (CX), communications and social media to franchisees• Managed 3rd party suppliers, coordinating procurement and negotiating contracts for signage and print• Created a marketing rollout plan for franchisees in line with business needs, industry trends and customer feedback• Coordinated the production of LAM materials, from design to delivery, including customer service trigger points• Fostered relationships with internal and external stakeholders, cultivating a high-performance cultureHighest Achievement• Increased email marketing use from 8k p/m to an average of 45-50k p/m and designed an internal quick news email, which consistently achieved 40% readership and 15% click-through rates

New Zealand

• Specialised in Local Area Marketing and providing contract marketing services to key industries, including NGOs• Managed relationships with diverse stakeholders and established a productive network of clients and partners• Coached and advised business owners on growth strategies, customer experiences and sales acumen• Generated sustainable business models by driving strong client relationships with a robust BDM focus• Conducted digital management for clients, including SEM, SEO, AdWords, social media, and web management• Drafted high-quality tenders and EOIs for clients, ensuring to address all benchmarks for tenders• Project managed television commercials, photoshoots, printing and marketing collateral requirementsHighest Achievement• Prepared entries and coached 4 winners, 2 Supreme Winners and 8 finalists in Regional & National Business Awards

Graduate Diploma In Public Relations

Diploma In Project Management

Certificate Iv In Frontline Management

Certificate In Adult Teaching