Donna Smart Email & Phone Number

o Wealth Management Internal Marketing Communications - developed Leadership communications; developed and managed internal communications around organizational change; Intranet site development; internal TV production for two major business lines; strategic communications planningo Communications Manager, Retail & Trust Communications; Regional Media Relations Manager, Corporate Relations Division - planned strategic internal communications and media relations for the Carolinas, GA and TN; managed issues and “triage” of breaking news on public relations issues concerning the retail bank: Examples - Issues: “big bank” fees; thumb-printing; coached and counseled leadership in to prepare them for media interviews, including anticipation of public opinion resulting from decisions and actions during merger transitions, setting realistic expectations of the outcome of media interviews, key message development and analysis of media coverage to determine effectiveness of media strategies. o Developed media strategies tied to company business goalsCareer Highlightso Atlanta public relations - helped the bank achieve thousands of dollars in efficiencies through initiatives designed to increase external public relations success without relying upon outside resources. Georgia Trend cover story - featured the bank’s position in the state’s financial services industry and the new CEO’s leadership and vision for the banko Secured high-profile news media placements for key executives in GA, SC and the Trust divisiono Enhanced public image of the banks through focus on promotion and visibility of senior women and minorities in the company; leveraged the coverage of corporate initiatives in these local media markets to more clearly define and advance the bank’s local imageSpecialties: Change Leadership CommunicationsCrisis Communications PlanningInternal Marketing CommunicationsInternal TV-NetworkIntranet site development Key Message DevelopmentLeadership communications Media Relations: Coaching, Counsel, Interview Training, PlanningMerger Communications PlanningStrategic Communications PlanningWritingManage, train, motivate, mentor, supervise and encourage others to excel

Listed skills include Coaching, Integrated Marketing, Management, Corporate Communications, and 15 others.