My passion is transformation. From consumers having an 'aha' moment that inspires an immediate, positive lifestyle change, to business leaders stepping into action because they've discovered a scalable, high-value solution to their long-term growth challenge. Marketing isn't about spin. It's about helping people find answers - by showing up, listening to understand, and connecting them with authenticity to products and services that will make a difference in their lives. And that's why I love it.BACKGROUND:• An industry leader with more than 20 years of experience in B2C and B2B strategic marketing. • Specializes in lifecycle brand management and data-driven, omnichannel customer experiences that drive business growth through a digital core. • Industry expertise includes information technology, insurance, financial services, telecom, entertainment, publishing and consumer goods, ranging from small, start-up businesses and creative agencies to Fortune 15, large enterprise environments.• Proven record of developing high-performing, international teams that pioneer innovative marketing programs, achieving measurable advances in awareness, acquisition and retention.CAPABILITES:• B2C/B2B strategic market planning, brand strategy and identity management• Integrated campaign strategy and management• Market research• CRM• Marketing automation and marketing analytics• Interactive/digital marketing• Multi-media advertising planning and buying• Search marketing• Social media marketing• Mobile marketing• eCommerce and shopper marketing• Key account management• Sales and business development• Marketing Communications• Public Relations• Crisis Communications/change management• Multi-media producing and writing• Business acumen in M&A contract and price negotiation; partner alliances; agency and vendor management; budget and expense control; talent development and motivation; presentations and training.