Donna Talarico

Donna Talarico Email and Phone Number

Content Strategist and Writer for Higher Education; Freelance Journalist and Storyteller @ Donna Talarico: Independent Content Marketer for Higher Ed, B2B and Brands
Lancaster, PA, US
Donna Talarico's Location
Lancaster, Pennsylvania, United States, United States
Donna Talarico's Contact Details
About Donna Talarico

I craft compelling, original content to help higher education institutions meet enrollment, retention, engagement, and fundraising goals. I help colleges and universities bring their mission to life through powerful and thoughtful storytelling, whether it's fresh, user-friendly copy for a website redevelopment project, long-form SEO blogging, or an in-depth, pull-at-your-heartstrings cover/feature package for an alumni magazine.It's not just about creating content; it's about creating the right content -- and also about making that content accessible to all users through solid UX. I also focus on content strategy in higher education: qualitative content audits, web governance plans, web content style guides, UX writing (such as microcopy), and content training. Outside of higher education, I also create strategic editorial plans and vibrant copy for select B2B companies (healthcare services management and fintech, for example), with a goal of turning visitors into customers, and customers into influencers. ***I offer 26+ years of experience in print and broadcast media, integrated marketing and communications, social media, content strategy, UX writing and strategy, SaaS sales, promotions, teaching, speaking, and writing. Most recently, prior to becoming an independent contractor, I was an award-winning director of integrated communications in higher education. Today, as an independent contractor in content strategy/content marketing/content writing and UX, my experiences in various industries come together in happy harmony to serve a variety of clients (primarily digital agencies serving the higher ed market), as well as in supporting and informing my creative and entrepreneurial endeavors which include running a creative nonfiction literary journal and its small press and creative nonfiction writing conference. ***I absolutely love sharing knowledge with others and learning from everyone I meet through blogging, personal meetings, conversing on "the socials", and attending/presenting at industry events and conferences, including HighEdWeb, WP Campus, Council for Advancement and Support of Education (CASE), CUPRAP, Association of Journalists and Authors (ASJA), and the Association of Writers and Writing Programs (AWP).

Donna Talarico's Current Company Details
Donna Talarico: Independent Content Marketer for Higher Ed, B2B and Brands

Donna Talarico: Independent Content Marketer For Higher Ed, B2B And Brands

View
Content Strategist and Writer for Higher Education; Freelance Journalist and Storyteller
Lancaster, PA, US
Website:
donnatalarico.com
Employees:
1
Donna Talarico Work Experience Details
  • Donna Talarico: Independent Content Marketer For Higher Ed, B2B And Brands
    Content Strategist And Writer For Higher Education; Freelance Journalist And Storyteller
    Donna Talarico: Independent Content Marketer For Higher Ed, B2B And Brands
    Lancaster, Pa, Us
    View
  • Donna Talarico: Independent Content Marketer For Higher Ed, B2B And Brands
    Content Strategist & Writer For Higher Education; Freelance Journalist/Storyteller
    Donna Talarico: Independent Content Marketer For Higher Ed, B2B And Brands Jan 2001 - Present
    DIGITAL EXPERIENCE & CONTENT DEVELOPMENTContent strategy, content writing, web content audits, copywriting, UX writing and more for print, online, and interactive projects and campaigns for higher education institutions. Much of this work is through agency partnerships, which means I often am under an NDA, so I am limited in what I can share publicly. Please contact me for portfolio examples. EDITORIAL - STORYTELLING WITH HEARTContributing to a variety of trade, alumni & commercial publications including: -Administrative Eyecare -Bentley Magazine (alumni)-Campus Security Report (Wiley)-Campus Sonar blog-Currents (from Council for Support and Advancement of Education)-Disability Compliance for Higher Education (Wiley)-Elizabethtown (alumni magazine)-Enrollment Management Report (Wiley)-GAMES World of Puzzles-GoizeutaBeyond.com-The Guardian Higher Education Network-The Los Angeles Times-mental_floss-Recruiting & Retaining Adult Learners - monthly marketing columnist since 2015 (Wiley)-Student Affairs Today (Wiley)-The Successful Registrar (Wiley)-UX Booth-Wilkes (alumni magazine) -The Writer(see website for full list of credits)SPEAKING - 70+ appearances since 2009You can find me throughout the year at marketing and publishing conferences speaking on a variety topics, most often in storytelling, audience engagement, social media, content strategy, and creativity. List of past and future engagements at my website, but they include HighEdWeb, CASE DII, eduWeb, CUPRAP, AWP, WP Campus, and ASJA.
    View
  • Wilkes University
    Adjunct Faculty - Creative Writing Residency Mfa Faculty For Marketing & Publishing
    Wilkes University Dec 2009 - Present
    Wilkes-Barre, Pa, Us
    Creative Writing: Beginning in the June 2016 residency, I joined the low-residency graduate creative writing program as a social media/content marketing/author branding consultant. In addition to offering a branding workshop during the residency, I provide individual consultations during residency and project semesters, to students and faculty members about how to leverage technology and audience engagement to build their brands and promote their work. Communication Studies: In the spring 2010 semester, I developed and taught a newly created class, Social Media & PR, where through discussion, readings, demos, guest speakers, and interactive projects students learned how then-emerging social media technologies have changed the landscape of public relations and marketing, and learned to connect the dots from these new tools to traditional theory and practices. The class, innovative for its time, was highly rated as noted in student satisfaction survey.(Note: I did not want to list this position twice, so please note the duration is not accurate; I held this position in the spring semester of 2010, and then began a new role in 2016.)
    View
  • Wiley
    Higher Education Marketing Columnist
    Wiley Jun 2015 - Present
    Hoboken, Nj, Us
    I write a monthly marketing column for the Wiley newsletter "Recruiting & Retaining Adult Learners," where I cover marketing trends in higher education, profile marcomm professionals, and share industry resources.
    View
  • Hippocampus Magazine And Books
    Founder, Publisher & Managing Editor Of Creative Nonfiction Magazine; Writing Conference Organizer
    Hippocampus Magazine And Books Jan 2010 - Present
    Lancaster, Pa, Us
    [This is a volunteer role.] Founded in 2010, Hippocampus Magazine is an exclusively online publication set out to entertain, educate and engage writers and readers of creative nonfiction. Each issue features memoir excerpts, personal essays, reviews, interviews, and craft articles. Hippocampus also hosts an annual creative nonfiction conference called HippoCamp and, in summer of 2016, launched its small press division. About my role:This is a volunteer role, but a full-time job effort. I've overseen the production of more than 135 issues (and counting!) of the reader-supported, volunteer-run creative nonfiction literary journal Hippocampus Magazine. Additionally, I founded and directed HippoCamp: A Conference for Creative Nonfiction Writers, a national writing conference dedicated to the CNF genre. Based in Lancaster, PA, by it's 5th year, brought more than 200 writers from around the country together. Keynotes included Mary Karr, Tobias Wolff, Carmen Maria Machado, Nick Flynn, and Abigail Thomas. (The conference launched 2015, and was held again in 2016, 2017, 2018, 2019, 2021, and 2022; it wlil be on hiatus until 2025.) Finally, for our small press division, I help usher in three single-author books and five anthologies into the world, including By the Force of Gravity: An Illustrated Memoir by Rebecca Fish Ewan, Doodling for Writers by Rebecca Fish Ewan, Dig: A Personal Prehistoric Journey by Sam Chiarelli, and Getting to the Truth: The Craft and Practice of Creative Nonfiction (co-edited with Rae Pagliarulo and featuring 22 writers).
    View
  • Oho Interactive
    Higher Education Content Specialist - Contract
    Oho Interactive May 2015 - Present
    Boston, Ma, Us
    Content writing and content strategy for variety of digital marketing campaigns and web redevelopment projects in higher education and healthcare.
    View
  • Azola Creative
    B2B Content Writer/Strategist - Contract
    Azola Creative Jun 2020 - Present
    Jacksonville, Fl, Us
    Content development and marketing copywriting for projects as needed, mostly in fintech and healthcare.
    View
  • Modern Tribe Inc.
    Content Writer & Strategist - Contract
    Modern Tribe Inc. May 2019 - Jun 2022
    Lansing, Michigan, Us
    Content writing for digital marketing campaigns and web redevelopment projects, mostly in higher education, tech platforms, and healthcare.
    View
  • Rosemont College
    Adjunct Instructor - Business Of Publishing And Marketing Books & Magazines
    Rosemont College Jan 2017 - Jun 2021
    Rosemont, Pa, Us
    Courses include Marketing Magazines and Books and the Business of Publishing in Rosemont College's graduate program in publishing.
    View
  • Elizabethtown College
    Director, Integrated Communications In Higher Education
    Elizabethtown College Aug 2010 - May 2015
    Elizabethtown, Pa, Us
    From 2010 to 2015, I told the Elizabethtown College story through a variety of mediums as part of the award-winning Office of Marketing and Communications team. Major milestones:I established Elizabethtown's official social media presence (and personality) and played a large role in the then-new branding, messaging and creative direction of the College's creative suite. I was part of the complete redevelopment of etown.edu (launched in May 2011), the launch of the redeveloped website for The School of Continuing the Professional Studies (etowndegrees.com), the new website for The High Center (thehighcenter.com) and was key in the development and launch of E-town NOW:My major duties included: --Manager of official college social media accounts--Editor, Elizabethtown, the official magazine of Elizabethtown College--Managing Editor and contributor, E-town NOW, the College news website--Project manager or contributor on various marketing campaigns--Chief copywriter for recruitment material--Primary writer/wrangler of top-level web content--Trainer on CMS and content managementAdditionally, I developed and managed web content for college website and blogs, created engaging content for other print and online publications/marketing materials, provided creative input on print and traditional projects for campus clients, provided content and social media trainings for campus and more.I still enjoy sharing what we've done at E-town by way of presenting at national and regional higher ed conferences and participating in online conversations with my peers.
    View
  • Solid Cactus Web.Com, Inc.
    Interactive Marketing Specialist
    Solid Cactus Web.Com, Inc. Jun 2007 - Aug 2010
    Shavertown, Pa, Us
    The e-mail announcement for my new position described this new position as Solid Cactus social director and I like that description. But here's the real gist: Contribute to various marketing initiatives, creative pieces, prints and online publications, and more for Solid Cactus and sister brands. Typical duties include marketing copy writing, website content creation, writing articles and copy editing for eBiz Insider magazine, social media management, public relations, creative collaboration with others in department on design and product development initiatives and more. (I previously served as an account manager at Solid Cactus, until July 2009.)
    View
  • Solid Cactus Web.Com, Inc.
    Senior Account Mananger
    Solid Cactus Web.Com, Inc. Dec 2007 - Jul 2009
    Shavertown, Pa, Us
    Provide solutions for those looking to start or improve an e-commerce business by way of web development and design, call center services, Internet marketing and more. Also, write for the eBiz Insider, a monthly ecommerce magazine and the Solid Cactus corporate blog.Milestone: I generated more than $1M in sales for this leading eCommerce company.
    View
  • Solid Cactus Web.Com, Inc.
    Outbound Sales
    Solid Cactus Web.Com, Inc. Jun 2007 - Dec 2007
    Shavertown, Pa, Us
    Worked hand-in-hand with sales team by both qualifying/warming up new leads and reengaging current clients and leads which did not yet convert. Helped provide solutions for those looking to start or improve an e-commerce business by way of web development and design, call center services, Internet marketing and more. Also, write for the eBiz Insider, an ecommerce magazine with a circulation of 16,000.
    View
  • Education Affiliates
    Admissions Representative, Fortis Insitute Campus (Previously Allied Medical & Technical Institute)
    Education Affiliates Oct 2002 - Jun 2007
    Us
    Manage new and old leads from various sources; Gain back lost business by contacting students who cancelled or withdrew; Meet and exceed personal and team goals for student start dates; Meet and exceed personal student retention rate goal; Assist prospective students with enrollment process;And in latest position: Spearheaded development of new agency representative position; Develop new business through various social service and employment agencies; Develop new ways to keep cost-per-lead to a minimum, such as creating MySpace page*; Design and provide interactive, education workshops to community groups; Write press releases, story pitches and other public relations tasks.*This was before Facebook; I was ahead of my time!
    View
  • Education Affiliates
    Admissions Rep.
    Education Affiliates 2005 - 2007
    Us
    Scranton, Pa. campus. Held same position more recently at Forty Fort, Pa. campus. See that listing for more information.
    View
  • Wvia-Tv
    Freelance Production Crew
    Wvia-Tv 1996 - 2007
    Pittston, Pa, Us
    Floor managed and ran camera for variety of local live and recorded programs (studio and remote) including PA Polka, Call the Doctor, You and Your Pet, State of PA, as well as live fund raising events such as pledge drives and auctions.
    View
  • Wilkes University
    Student Assistant
    Wilkes University 1996 - 2006
    Wilkes-Barre, Pa, Us
    Worked as student employee in Marketing Communications Office at Wilkes University- aided in organizing and distributing press clips and recording press release distribution, wrote articles for the university website and magazine, edited and updated Class Notes section and other administrative type tasks. Note about the 10 year timeline: I left college in my sophomore year to work in radio; when returned to finish my degree, then as a nontraditional student, I returned as a student worker in the same office.
    View
  • Entercom
    Promotions Director, Wggy-Fm (Wilkes-Barre/Scranton)
    Entercom Jun 1998 - Feb 2002
    Philadelphia, Pa, Us
    -Plan radio stations contests, events and community service projects and run live action broadcasts; Collaborate with general sales manager to create added-value promotions for clients; Order promotional items and manage ‘prize closet’; Write promotional copy for live and recorded promos; Reinstated the ‘Froggy 101 Green Team’ and mentored these high school interns
    View

Donna Talarico Skills

Blogging Copywriting Creative Writing Social Media Copy Editing Editing Social Media Marketing Press Releases Radio Web Content Public Speaking Public Relations Publications Higher Education Feature Articles Ap Style Web Content Management Marketing Publishing Storytelling Writing Marketing Communications Freelance Writing Media Relations Content Development Content Strategy Magazines Higher Education Marketing Newsletters Journalism Interviews Content Management Editorial Admissions Group Presentations Web Content Writing Training And Development Feature Writing Creative Nonfiction

Donna Talarico Education Details

  • Wilkes University
    Wilkes University
    Literary Publishing
  • Elizabethtown College
    Elizabethtown College
    General
  • Wilkes University
    Wilkes University
    Creative Writing
  • Wilkes University
    Wilkes University
    Creative Writing
  • Wilkes University
    Wilkes University
    Communication Studies (Journalism & Public Relations)
  • Pocono Mountain High School
    Pocono Mountain High School
    General

Frequently Asked Questions about Donna Talarico

What company does Donna Talarico work for?

Donna Talarico works for Donna Talarico: Independent Content Marketer For Higher Ed, B2b And Brands

What is Donna Talarico's role at the current company?

Donna Talarico's current role is Content Strategist and Writer for Higher Education; Freelance Journalist and Storyteller.

What is Donna Talarico's email address?

Donna Talarico's email address is do****@****ail.com

What is Donna Talarico's direct phone number?

Donna Talarico's direct phone number is +157070*****

What schools did Donna Talarico attend?

Donna Talarico attended Wilkes University, Elizabethtown College, Wilkes University, Wilkes University, Wilkes University, Pocono Mountain High School.

What are some of Donna Talarico's interests?

Donna Talarico has interest in Writing, Acoustic Music, Social Media, Reading, Blogging, Outdoors, Education, Environment, Board Games, Word Games.

What skills is Donna Talarico known for?

Donna Talarico has skills like Blogging, Copywriting, Creative Writing, Social Media, Copy Editing, Editing, Social Media Marketing, Press Releases, Radio, Web Content, Public Speaking, Public Relations.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.