Donna Talarico Email & Phone Number

Lancaster, Pa, Us

DIGITAL EXPERIENCE & CONTENT DEVELOPMENTContent strategy, content writing, web content audits, copywriting, UX writing and more for print, online, and interactive projects and campaigns for higher education institutions. Much of this work is through agency partnerships, which means I often am under an NDA, so I am limited in what I can share publicly. Please contact me for portfolio examples. EDITORIAL - STORYTELLING WITH HEARTContributing to a variety of trade, alumni & commercial publications including: -Administrative Eyecare -Bentley Magazine (alumni)-Campus Security Report (Wiley)-Campus Sonar blog-Currents (from Council for Support and Advancement of Education)-Disability Compliance for Higher Education (Wiley)-Elizabethtown (alumni magazine)-Enrollment Management Report (Wiley)-GAMES World of Puzzles-GoizeutaBeyond.com-The Guardian Higher Education Network-The Los Angeles Times-mental_floss-Recruiting & Retaining Adult Learners - monthly marketing columnist since 2015 (Wiley)-Student Affairs Today (Wiley)-The Successful Registrar (Wiley)-UX Booth-Wilkes (alumni magazine) -The Writer(see website for full list of credits)SPEAKING - 70+ appearances since 2009You can find me throughout the year at marketing and publishing conferences speaking on a variety topics, most often in storytelling, audience engagement, social media, content strategy, and creativity. List of past and future engagements at my website, but they include HighEdWeb, CASE DII, eduWeb, CUPRAP, AWP, WP Campus, and ASJA.

Wilkes-Barre, Pa, Us

Creative Writing: Beginning in the June 2016 residency, I joined the low-residency graduate creative writing program as a social media/content marketing/author branding consultant. In addition to offering a branding workshop during the residency, I provide individual consultations during residency and project semesters, to students and faculty members about how to leverage technology and audience engagement to build their brands and promote their work. Communication Studies: In the spring 2010 semester, I developed and taught a newly created class, Social Media & PR, where through discussion, readings, demos, guest speakers, and interactive projects students learned how then-emerging social media technologies have changed the landscape of public relations and marketing, and learned to connect the dots from these new tools to traditional theory and practices. The class, innovative for its time, was highly rated as noted in student satisfaction survey.(Note: I did not want to list this position twice, so please note the duration is not accurate; I held this position in the spring semester of 2010, and then began a new role in 2016.)

Hoboken, Nj, Us

I write a monthly marketing column for the Wiley newsletter "Recruiting & Retaining Adult Learners," where I cover marketing trends in higher education, profile marcomm professionals, and share industry resources.

Lancaster, Pa, Us

[This is a volunteer role.] Founded in 2010, Hippocampus Magazine is an exclusively online publication set out to entertain, educate and engage writers and readers of creative nonfiction. Each issue features memoir excerpts, personal essays, reviews, interviews, and craft articles. Hippocampus also hosts an annual creative nonfiction conference called HippoCamp and, in summer of 2016, launched its small press division. About my role:This is a volunteer role, but a full-time job effort. I've overseen the production of more than 135 issues (and counting!) of the reader-supported, volunteer-run creative nonfiction literary journal Hippocampus Magazine. Additionally, I founded and directed HippoCamp: A Conference for Creative Nonfiction Writers, a national writing conference dedicated to the CNF genre. Based in Lancaster, PA, by it's 5th year, brought more than 200 writers from around the country together. Keynotes included Mary Karr, Tobias Wolff, Carmen Maria Machado, Nick Flynn, and Abigail Thomas. (The conference launched 2015, and was held again in 2016, 2017, 2018, 2019, 2021, and 2022; it wlil be on hiatus until 2025.) Finally, for our small press division, I help usher in three single-author books and five anthologies into the world, including By the Force of Gravity: An Illustrated Memoir by Rebecca Fish Ewan, Doodling for Writers by Rebecca Fish Ewan, Dig: A Personal Prehistoric Journey by Sam Chiarelli, and Getting to the Truth: The Craft and Practice of Creative Nonfiction (co-edited with Rae Pagliarulo and featuring 22 writers).

Boston, Ma, Us

Content writing and content strategy for variety of digital marketing campaigns and web redevelopment projects in higher education and healthcare.

Jacksonville, Fl, Us

Content development and marketing copywriting for projects as needed, mostly in fintech and healthcare.

Lansing, Michigan, Us

Content writing for digital marketing campaigns and web redevelopment projects, mostly in higher education, tech platforms, and healthcare.

Rosemont, Pa, Us

Courses include Marketing Magazines and Books and the Business of Publishing in Rosemont College's graduate program in publishing.

Elizabethtown, Pa, Us

From 2010 to 2015, I told the Elizabethtown College story through a variety of mediums as part of the award-winning Office of Marketing and Communications team. Major milestones:I established Elizabethtown's official social media presence (and personality) and played a large role in the then-new branding, messaging and creative direction of the College's creative suite. I was part of the complete redevelopment of etown.edu (launched in May 2011), the launch of the redeveloped website for The School of Continuing the Professional Studies (etowndegrees.com), the new website for The High Center (thehighcenter.com) and was key in the development and launch of E-town NOW:My major duties included: --Manager of official college social media accounts--Editor, Elizabethtown, the official magazine of Elizabethtown College--Managing Editor and contributor, E-town NOW, the College news website--Project manager or contributor on various marketing campaigns--Chief copywriter for recruitment material--Primary writer/wrangler of top-level web content--Trainer on CMS and content managementAdditionally, I developed and managed web content for college website and blogs, created engaging content for other print and online publications/marketing materials, provided creative input on print and traditional projects for campus clients, provided content and social media trainings for campus and more.I still enjoy sharing what we've done at E-town by way of presenting at national and regional higher ed conferences and participating in online conversations with my peers.

Shavertown, Pa, Us

The e-mail announcement for my new position described this new position as Solid Cactus social director and I like that description. But here's the real gist: Contribute to various marketing initiatives, creative pieces, prints and online publications, and more for Solid Cactus and sister brands. Typical duties include marketing copy writing, website content creation, writing articles and copy editing for eBiz Insider magazine, social media management, public relations, creative collaboration with others in department on design and product development initiatives and more. (I previously served as an account manager at Solid Cactus, until July 2009.)

Shavertown, Pa, Us

Provide solutions for those looking to start or improve an e-commerce business by way of web development and design, call center services, Internet marketing and more. Also, write for the eBiz Insider, a monthly ecommerce magazine and the Solid Cactus corporate blog.Milestone: I generated more than $1M in sales for this leading eCommerce company.

Shavertown, Pa, Us

Worked hand-in-hand with sales team by both qualifying/warming up new leads and reengaging current clients and leads which did not yet convert. Helped provide solutions for those looking to start or improve an e-commerce business by way of web development and design, call center services, Internet marketing and more. Also, write for the eBiz Insider, an ecommerce magazine with a circulation of 16,000.

Us

Manage new and old leads from various sources; Gain back lost business by contacting students who cancelled or withdrew; Meet and exceed personal and team goals for student start dates; Meet and exceed personal student retention rate goal; Assist prospective students with enrollment process;And in latest position: Spearheaded development of new agency representative position; Develop new business through various social service and employment agencies; Develop new ways to keep cost-per-lead to a minimum, such as creating MySpace page*; Design and provide interactive, education workshops to community groups; Write press releases, story pitches and other public relations tasks.*This was before Facebook; I was ahead of my time!

Us

Scranton, Pa. campus. Held same position more recently at Forty Fort, Pa. campus. See that listing for more information.

Pittston, Pa, Us

Floor managed and ran camera for variety of local live and recorded programs (studio and remote) including PA Polka, Call the Doctor, You and Your Pet, State of PA, as well as live fund raising events such as pledge drives and auctions.

Wilkes-Barre, Pa, Us

Worked as student employee in Marketing Communications Office at Wilkes University- aided in organizing and distributing press clips and recording press release distribution, wrote articles for the university website and magazine, edited and updated Class Notes section and other administrative type tasks. Note about the 10 year timeline: I left college in my sophomore year to work in radio; when returned to finish my degree, then as a nontraditional student, I returned as a student worker in the same office.

Philadelphia, Pa, Us

-Plan radio stations contests, events and community service projects and run live action broadcasts; Collaborate with general sales manager to create added-value promotions for clients; Order promotional items and manage ‘prize closet’; Write promotional copy for live and recorded promos; Reinstated the ‘Froggy 101 Green Team’ and mentored these high school interns

Master Of Arts (M.A.), Literary Publishing

Master Of Business Administration (Mba), Business Administration And Management, General

Master Of Fine Arts, Creative Writing

Ma, Creative Writing

Ba, Communication Studies (Journalism & Public Relations)

High School Diploma, General