Donna Mercer

Donna Mercer Email and Phone Number

Marketing Leader/Business Analyst & Principal at MMG @
Donna Mercer's Location
Raleigh, North Carolina, United States, United States
Donna Mercer's Contact Details

Donna Mercer personal email

n/a

Donna Mercer phone numbers

About Donna Mercer

I am a highly adaptable and strategic marketing leader with a successful and progressive track record of sales growth through creating, refining and developing award-winning branding and customer engagement initiatives. This work has occurred across a broad range of industries and brands like Golden Corral, Georgia Pacific, BB&T, Kimberly Clark, Royal Caribbean Cruise Lines, The State of North Carolina Travel & Tourism and Economic Development, SAS Institute and BASF and can bring both a broad market perspective as well as deep channel expertise.Strengths Include: Branding - Marketing - Customer Insights - Paid, Earned and Owned Media - Production - Sales and Profitability - National and Test Market Promotion - Ad Agency Search, Contracting and Compensation - Corporate Reputation Management – Database Creation and Email Marketing- Website Development and Management - SEO-Cross Functional Team Building and Collaboration

Donna Mercer's Current Company Details
MMG: Mercer Marketing Group

Mmg: Mercer Marketing Group

Marketing Leader/Business Analyst & Principal at MMG
Donna Mercer Work Experience Details
  • Mmg: Mercer Marketing Group
    Principal
    Mmg: Mercer Marketing Group May 2020 - Present
    Raleigh-Durham-Chapel Hill Area
    Offer fractional marketing executive services consisting of strategic marketing, communications consulting, media planning and advertising to companies upskilling current capabilities, growing their organizations, outsourcing or seeking to fill temporary vacancies. Project-based or longer-term marketing services arrangements available.
  • Vinventions Usa
    Marketing Leader/Business Analyst-North America
    Vinventions Usa Aug 2020 - Feb 2022
    Zebulon, North Carolina, United States
    View
  • Visionpoint Marketing
    Account Director/Strategist
    Visionpoint Marketing Oct 2019 - May 2020
    Raleigh, North Carolina, United States
    Lead higher education institution marketing initiatives to generate awareness and enrollment. Agency sales subject matter expert. Designed measurement of customer engagement and overall satisfaction through voice of customer survey.
    View
  • Golden Corral Corporation
    Vp Of Advertising And Consumer Insights
    Golden Corral Corporation Jan 2012 - Oct 2019
    Raleigh-Durham, North Carolina Area
    Directed marketing and advertising strategy for paid, earned and owned media, creative ideation and production, budgeting, and field adoption of 30+ annual national and local market advertising promotions (broadcast, digital, print, point of sales, social, email). Spearheaded consumer insights for the largest buffet chain in the US with 490 locations. Increased brand awareness; grew visit intent and recommendations. Led brand identity and interior design aesthetics of the newest building prototype-deemed future of the brand.
  • Howard Merrell & Partners
    Chief Operating Officer/Media Director/Owner
    Howard Merrell & Partners 2005 - 2011
    Raleigh, North Carolina, United States
    Lead operations of independent mid-sized advertising (60+ employees), communication, marketing, and branding agency serving B2B and B2C clients including Kimberly Clark, Georgia Pacific, MacGregor Golf, Defend, BBT (now Truist), BASF, Congoleum and Mallinckrodt. Supervised media planning and buying, art buying, production and key client accounts.
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  • Howard Merrell & Partners
    Senior Vice President Of Media/Partner
    Howard Merrell & Partners 1989 - 2005
    Raleigh, North Carolina, United States
    Media director for $150 MM IPG affiliate agency specializing in brand strategy, brand development, new product launches, communications, and consulting.
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  • Mckinney & Silver
    Media Planner/Buyer, Print Supervisor
    Mckinney & Silver 1984 - 1988
    Raleigh, North Carolina, United States
    Lead media planning and print media supervision for one of the largest independently owned agencies in the southeast serving Fortune 500 accounts in the packaged goods, airline, cruise line, financial and travel sectors.
  • Harcourt Brace Jovanovich
    Magazine Account Representative
    Harcourt Brace Jovanovich May 1981 - Apr 1984
    Raleigh, North Carolina, United States
    National print media sales for business-to-business magazine division of HBJ, one of the world’s largest publishers.

Donna Mercer Skills

Advertising Social Media Marketing Digital Marketing Marketing Communications Customer Insight Online Advertising Marketing Marketing Strategy Email Marketing Digital Media Digital Strategy Online Marketing Creative Strategy Copywriting Media Planning Creative Direction Market Research Public Relations Direct Marketing Facebook Media Relations Press Releases Seo Strategic Communications Media Buying New Business Development Social Networking Strategy Brand Development

Donna Mercer Education Details

Frequently Asked Questions about Donna Mercer

What company does Donna Mercer work for?

Donna Mercer works for Mmg: Mercer Marketing Group

What is Donna Mercer's role at the current company?

Donna Mercer's current role is Marketing Leader/Business Analyst & Principal at MMG.

What is Donna Mercer's email address?

Donna Mercer's email address is do****@****ral.net

What is Donna Mercer's direct phone number?

Donna Mercer's direct phone number is +191988*****

What schools did Donna Mercer attend?

Donna Mercer attended North Carolina State University, North Carolina State University.

What skills is Donna Mercer known for?

Donna Mercer has skills like Advertising, Social Media Marketing, Digital Marketing, Marketing Communications, Customer Insight, Online Advertising, Marketing, Marketing Strategy, Email Marketing, Digital Media, Digital Strategy, Online Marketing.

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