Donna Yang Email & Phone Number

Pleasanton, Ca

Pleasanton, Ca

Responsible for content production for Safeway.com and associated corporate sites including Safeway Foundation, Corporate Sustainability, eCommerce and mobile web. Produce weekly, monthly and quarterly content updates, as well as manage content management systems (e.g. TeamSite and WordPress).• Responsible for managing weekly production-related requests on eCommerce and portal sites, including Quality Assurance (QA).o Provide guidance for web execution as it relates to user-experience and site functionality.o Oversee small-scale campaign execution consistency between portal and eCommerce channels (e.g. Pharmacy, Recipes, Eating Right and Community Caring).o Creation of eCommerce promo code deals regarding free delivery. • Execute production-related requests for Safeway Foundation site through HTML files and Corporate Social Responsibility (CSR) site in WordPress.• Execute mobile web CMS updates in TeamSite.• Collaborate with 3rd party creative agency (PureRED) to ensure weekly Digital Production process is on target for web and mobile web.

Managed content creation for Social Media channels (Facebook, Twitter and blog topics) and worked on various platforms. Monitored and studied trends in Social Media tools and applications. Supported and managed daily publishing through content management systems. Facilitated approval process from VP and President of Marketing.• Increased Facebook “Likes” by 130% between 2010-2011 with the following campaigns: America’s Most Natural City, Sweepstakes and exclusive coupon offers to our Facebook fans.• Successfully launched six unique applications using Social Marketing Suite.• Developed creative briefs and approved assets to meet brand standards. • Managed, developed and strengthened communication calendar across all social channels, ensuring accuracy and consistency with key communications priorities.• Analyzed and summarized key metrics for social media channel.• Supported social campaign ideation and execution.

Liaison between creative agency and Safeway Marketing department to create online promotions and campaigns focused on driving consumer engagement, incremental product sales and/or new product trial.• Website Strategy: Collaborated with cross-functional teams to successfully plan, coordinate, launch and measure online marketing initiatives, increase sales and differentiate Safeway from competitors. • Planned and created upcoming promotions for website and eCommerce site.• Developed creative briefs and approved assets, while ensuring brand standards were met.• Implemented and enhanced the Autonomy/Interwoven suite with SEO meta tags.• Optimized merchandise to increase customer’s basket size.