Donnell Jackson Email and Phone Number

Collaborate with news managers and staff to create a “digital first” news operations and implement efficient workflow processes.Collaborate with media strategist using research to strengthen content, storytelling, and assist in the development of station branding.Collaborate with news and sales leadership on efforts to generate sponsored content to create new revenue.Serve as news department project leader in collaborating with engineering and production departments to launch Tagboard production platform to strengthen efforts to generate viewer engagement.Voluntarily served as interim morning Executive Producer to lead the launch of new morning news anchor team.Serve as news department project leader in collaborating with engineering and production departments for control room redesign during transition to automated production control system. Recruit experienced broadcast journalists for new career opportunities to strengthen existing news team.Lead and motivate news team by listening to aspirations, offering alternative perspectives, providing feedback and direction.Collaborate with news managers on editorial decisions, newscast content and severe weather planning and execution.Lead a staff of line producers, writers, anchors, reporters, photographers, and assignment editors.

Enhance the News Department's growth by overseeing the production and planning of all newscasts, short-term and long-term specials.Lead professional development & mentoring efforts by designing strategic training programs for current and future writers and producers.Collaborate with Finance Department in managing budget for News Department.

Emmy nominated (Mid-Atlantic Chapter) Executive Producer responsible for editorial content of 5pm, 6pm newscasts and dayside breaking news coverage.Helped grow shows in rank and ratings; Good Day Philadelphia’s 4:00am and 5:00am hours ranked #1 in time period among A25-54 in January 2019, February 2019, April 2019 and May 2019.Contribute ideas for special programming on Race and Culture during the 2020 Social Justice Movement.Implemented the launch of “The Six,” an unconventional spin on local news.

Designed and implemented proactive media outreach strategy to promote organization’s mission and achievements.Cultivated new relationships with local and national media partners while optimizing existing relationships.Served as the organization’s primary media contact and spokesperson.

Managed the organization's broadcast content on 24-hour public access TV station.Oversaw the production and stream of live, televised monthly board meetings. Developed proactive media strategies to cultivate relationships with media partners and the community.

Managed coverage of morning and evening news, breaking news, and severe weather cut-ins.Designed plans for special coverage of elections, weather events, Mardi Gras, Saints, Pelicans, etc.Produced engaging content for digital and social media platforms.Collaborated with General Manager, News Director, Creative Services and Research Director to develop new opportunities to showcase and promote station’s brand.Managed producers schedule while serving as a fill-in producer when needed.

Produced #1 rated morning and evening newscasts in the market’s #1 station.Served as fill-in Morning Executive Producer for 4 ½ hours of live coverage.Managed station’s helicopter pilot/traffic reporter for scheduling live hits during 4 ½ hours of live coverage.

2-time Emmy nominated newscast producer (2013 and 2012 Suncoast Emmy Awards).Member of Hearst Television’s “Jump Team” which traveled to assist other Hearst newsrooms during significant news events.Served as internship coordinator coaching and motivating college interns interested in broadcast journalism.Produced special coverage of elections, hurricane season events, post-Hurricane Katrina recovery, Hurricane Isaac, Super Bowls, Mardi Gras, BP Oil Spill, and Olympics.

Produced station’s morning, noon, afternoon, evening and weekend newscasts and special reports during Olympics coverage.Field produced content for news reporters.Collaborated with managers and news team to win daily coverage of market’s big stories and weather.