Donnie Nelson Email & Phone Number

New York, NY, US

New York, NY, US

• Analysis of subscriber data transmitted from In-App Purchase (IAP) stores like Apple iTunes / Google Play from all subscriber devices
• Selected & launched HBO LATAM’s first Customer Engagement Platform (CEP) for email, push, & in-app notifications (Braze) for HBO GO platform; resulting in 3x greater customerinteraction/increased retention
• Selected & launched first Customer Data Platform (Lytics) leading to more personalized & profitable marketing campaigns; connected Lytics to Braze
• Assisted in architecting a data ecosystem that includes Amazon Web Services (AWS), Redshift, S3, Matillion, Adobe Analytics, Snowflake, Domo, CDP (Lytics), CEP (Braze), Segment, & Amplitude
• Instructed direct reports to create relevant dashboards for user engagement, user lifecycle,fraud/compromised user accounts, & financial transaction data
• Created valuable KPIs used to measure customer interaction

Minneapolis, Minnesota, US

• Assessing existing/prospective customer needs within the banking, mortgage, alternative finance, and auto industries to bring new products to market
• Worked to help blend Application Development & Data Engineering teams into a single Scrum team resulting in 25% greater development efficiency
• Integrated system from new company acquisition; thereby decreasing man hours from 4 weeks to 2 days
• Working with Data Science, Engineering, Application Develop., Sales to bring new products to market
• Partnering and interfacing with TransUnion, Equifax, and Experian credit bureaus
• Researching and acquiring of new data sources to widen the breadth of product offering

Miami, Florida, US

• Achieved a reduction in employee healthcare premiums by over 50% by providing competitive analysis of healthcare rates from within and outside of the cruise industry and working with the Executive Committee in order to.
• Dramatically reduced operational costs by auditing and analyzing current expenditures.
• Administrator/process-owner for development of various proprietary systems.
• Forecasted, created, and analyzed the department’s first quarterly budget at the Ship/GL Account level
• Managed the writing of requirements to secure funding 175K for development, piloting, and deployment of request system to be used to coordinate services between ship/shore and the port agent that will yield ROI of more.
• Managed a team of analysts to test system functionality in order to troubleshoot potential issues, find work-around, and develop financially sound solutions in coordination with vendors

Miami, Florida, US

• Assisted with the creation of an improved compensation plan/key performance indicators for World Wide Sales (WWS) incentive/non-incentive personnel with upper management
• Created (using SQL) brand new same time last year, ad hoc, and daily production/compensation push reporting for the Sales Leadership Team and Business Development personnel in the WWS Department
• Analyzed, tracked, and calculated monthly accrual, forecast, and payout of all WWS and Call Center incentive based personnelPiloted onboard guest compensation programs with Guest Care team in order to analyze guest.

Miami, FL, US

• Performed profitability/ROI analysis for the Norwegian/Nickelodeon venture, general promotions, and ad hoc (user-friendly) reporting for business development managers as well as upper management
• Analyzed agency revenue and booking trends year-over-year in order to offer upper management details regarding possible agency incentives and/or long-term contracts
• Conducted ‘what-if’ analysis/modeling on agency commission tiers in order to lower cost of sales
• Performed same time last year analysis for Online, Strategic, Consortia and Field Sales agencies as well as Captains Club (high performing) travel agencies
• Owner of the Performance Incentive Override (PIO) bonus program for target agencies that demonstrated year-over-year growth and for payout forecasting Worked with Oracle Customer Relationship Management (CRM) On Demand

Falls Church, VA, US

• Reported and analyzed trends for all supplier scorecards for Procurement and Commodity Managers
• Obtained a Department of Defense secret clearance for work on multiple government programs
• Commended by manager for establishing a trustworthy relationship with Defense Contract Management Agency (DCMA) representatives on a daily basis to ensure government buy-off of material in order to support the war effort
• Inspected materials and parts to blueprints in order to find physical and process discrepancies

Bs In Business Administration, Economics

Master Of Business Administration - Mba, Business Administration And Management, General