Donny Leal Email and Phone Number

Managed the US programmatic media spend for Adidas, Reebok, and TaylorMade. Grew partnerships with our core digital partners helping Adidas monetize its entire portfolio of video and display impressions. Used data and analysis to identify strategic optimizations to increase revenue and maximize yield within the programmatic stack.

Worked with a strong and dedicated R/D team to build, maintain, and strategize online digital campaigns with the Sizmek Ad Server / DMP. Worked across cross-functional teams improving analytical capabilities and product positioning. Built GTM plants and created all sales collateral for both internal and external use. Worked as the NY rep for the LATAM regions and emerging markets. Developed strategic positioning on key products based on market assessments, and quantitative analysis within the broader DG ecosystem.

Maintained relationships with clients by providing reporting updates on digital campaigns ranging in budgets from $20k to $1.5 million a quarter. Managed a digital account team and lead all meetings. Worked with planning, buying, analytics, and clients to ensure audience discovery and reach is occurring.

Monitored and tracked digital campaigns that included custom skins, videos, blog posts, display, and mobile media

A WPP company, leading the industry to make digital data collection simple and transparent for website publishers, the research community, and the end user. Responsible for data collection and survey recruitment technology across online medium and other emerging patforms. Worked with Fortune 500 clients including Disney, TW, J&J, GE, P&G, MSN simultaneously running online research studies w/ Dynamic Logic and other partners. Provided presentations and updates on evolving technologies in online media (gaming, mobile, HTML, flash, JavaScript, video, podcasts, blogs, widgets). Trained, managed, reviewed goals, and coordinated incentive and sweepstakes legalities while proactively researching privacy laws for tracking ad effectiveness. Worked with SafeCount COO on various ad hoc projects

Advertising effectiveness research solution provider. A WPP company measuring attitudinal and social responses across a multitude of offline and online media. Managed, ran studies, coached, and mentored. Developed and created best practices while speaking on evolving technologies to department heads and staff.

Undertone executes and manages online advertising campaigns for leading advertising agencies and the marketers they serve