Creative Director
* Exhibited exceptional conceptual and problem-solving skills for unique storytelling.* Initiated and executed concept creation aligned with brand strategy.* Led breakthrough storytelling experiences, setting an example for the team.* Utilized strategic thinking to enhance brand identity and market positioning.* Displayed curiosity by gaining insights into clients' businesses and staying updated on trends.* Headed a cohesive storytelling team around brand and product initiatives.* Mentored and motivated creative teams, fostering collaboration.* Led creative vision for brand campaigns and new product launches.* Spearheaded creation of brand assets and campaign toolkits for brand teams.* Cultivated team creativity and growth through guidance in copy, craft, mentorship, and feedback, while also maintaining composure, solving problems, and instilling confidence.BRAND HIGHLIGHTSBMW Motorrad* Helped launch of BMWM's 100-year Anniversary campaign, orchestrating a compelling brand action during the inaugural BMWM Days.* Orchestrated diverse brand campaigns for multiple bike models, spanning full-funnel media to optimize brand exposure.* Played a pivotal role in leading and collaborating on social content across diverse channels.Sweethearts* Initiated and successfully launched the “IRL Like” campaign for Valentine's Day, 2023.* Oversaw teams and sold-in strategy and approval of several upcoming campaigns set for Valentine's Day 2024.C SPIRE* Conceptualized and co-wrote 2023 brand campaign, showcasing adept creativity and strategic insight.* Led on-ground photo shoot and art direction, ensuring a seamless execution of the campaign.Caseys* Contributed to creative development and ideation, leading to the successful pitch and acquisition of new business for Tombras.Truist One* Played role in the launch of Truist One Checking paid social campaign, creating impactful online and social video content that resonated with the target audience.