Adnan Khan Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

Responsible for all of National Hockey League’s Brand Marketing and Media across North America and around the world > Helped build League's Marketing department from the ground up by assisting in developing NHL’s brand strategy, identifying marketing objectives and budgets, hiring new employees, establishing internal and external relationships and writing brand positioning documents for NHL tent pole events> Point-of-contact for top-level marketing personnel at all 30 NHL Clubs and national broadcast partners in U.S. and Canada> Responsible for developing integrated marketing campaigns that enhance the League’s overall image and support its revenue generating lines of business and events; oversee local market media negotiations around tent pole events; support ticket sales and corporate partnership groups> Charged with improving the NHL’s creative product, delivered several award-winning campaigns> Oversee allocation of League’s more than $100 million institutional media inventory across all media channels> Established process for integrating League marketing messages within editorial content across all media channels> Optimized NHL’s internal and external creative materials distribution systems and drastically reduced costs> Revamped League’s Hockey Fights Cancer program with a new website, online donation collection and fully integrated marketing plan> Currently tasked by senior management to work with Community Relations and Youth Hockey departments to strategically streamline CSR initiatives, find ways to better leverage USA Hockey and Hockey Canada relationships and research and outline a ‘Path to Fandom’ for young fans and future fans

Managed all Promotional/Below-the-line Marketing for all Smirnoff Vodkas and the Smirnoff Progressive Adult Beverage Brands> Developed plans to drive Smirnoff Vodkas, Smirnoff Ice and Jose Cuervo in On-Premise and Off-Premise environments> Spearheaded a partnership with eBay for an integrated '08 Under-the-Cap promotion involving three Diageo brands > Helped launch new Smirnoff Vodka and Smirnoff Ice flavors> Supervised the creative development and production of all POS materials > Led the promotional launch of Cuervo Platino – Jose Cuervo’s new, ultra-premium silver tequila

Irving, Texas, Us

Managed $21 million integrated marketing and advertising budget for all of Hershey’s Ice Breakers brands> Led the development of the first integrated marketing effort to engage and involve the young Ice Breakers audience> Worked with the EVP Director of Strategic Planning to develop overarching ’08 Brand Platform & Architecture> Leveraged Kevin Harvick and Richard Childress Racing within the ‘Reese’s Racing’ NASCAR program to develop and fulfill sales driving Customer Marketing initiatives across all retail channelsSupervised the PepsiCo Customer Marketing team for the Grocery Channel (the second largest team at TracyLocke)> Managed a team of five AEs in developing insight-driven, account-specific programs for all national Grocery retail chains

Nyc , La, Us

Managed a $33 million advertising and marketing budget in Sprint Nextel’s West Region (28 markets across 5 states) > Collaborated in strategic and creative development and production of all promotional Television, Radio, and Newspaper, plus monthly POP campaigns for 900 Nextel Retail Stores and 9,000 Authorized Representatives> Helped Sprint develop, test and refine network superiority claims for Sprint’s national and local advertising> Worked with Nextel’s Sports Marketing and Media agencies to execute marketing plans across the region > Developed Agency Scope of Work and launched Nextel Central in Las Vegas - Nextel’s $75 concept store/monorail station> Spearheaded a marketing and advertising plan to bring the Nextel brand to Las Vegas > Upon the Sprint Nextel merger, led the re-branding of Nextel Central Station in Las Vegas to the new Sprint Central

Us

Managed two AEs on Retail, Packaged Goods, Online, Business-to-Business and Pro Bono accounts> Worked with Director of Strategic Planning to define strategic direction for Goody’s and launch 13-market Branding test> Managed the redesign of the Goody’s website, which included development of an E-newsletter and E-coupon program> Helped develop Public Relations ‘Market Turnaround Plans’ and Corporate Communications handbook for Scotts

New York, Ny, Us

Supervised an AAE and two Coordinators on leading national brands - Lowe's Home Improvement and Burger King> Collaborated with Strategic Planners in branding efforts to re-position Lowe’s brand and evolve advertising campaign

Managed local marketing for 14 markets in the Northeast, including 6 of the top 27 markets for $300 million Burger King account

New York, Ny, Us

Negotiated rates and make-goods, reconciled discrepancies and prepared final media buys on Paramount Pictures and Blockbuster accounts

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Master Of Business Administration (Mba), Sustainability Studies